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Purple Jewels Unveiled The Spectacular Silver Collections, At SSI 2026

From A Towering Lord Balaji Idol To The Intricately Crafted Sankat Mochan Raj Gada and The Elegant Tulip Collection, Purple Jewels Showcases The Pinnacle Of Silver Artistry At The Silver Show Of India

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Purple Jewels Pvt. Ltd. captivated visitors at the 4th edition of the Silver Show of India (SSI 2026) with an extraordinary display of craftsmanship, unveiling a collection of breathtaking silver creations that seamlessly blend devotion, heritage and artistic excellence.

One of the standout attractions was a magnificent 5-foot-8-inch silver idol of Lord Balaji, adorned with an intricately detailed Prabhavali (arch) that beautifully captures the essence of traditional Indian craftsmanship. Weighing an impressive 72 kg, the masterpiece was brought to life through 60 days of meticulous design, CAD planning and hand-execution, reflecting the dedication and expertise of the entire design and execution team.

Adding to the grandeur was the remarkable Sankat Mochan Raj Gada, a unique creation where divinity meets unparalleled craftsmanship. Divided into eight symbolic sections, the spectacular piece features the complete Hanuman Chalisa intricately cast into its design. The gada is further embellished with mythological motifs including the powerful Garuda, watchful Yali faces, majestic elephants and intricate Nagrus, creating a visual narrative rooted in India’s rich spiritual heritage.

Overall, Purple Jewels showcased its elegant Tulip Collection, inspired by timeless beauty and crafted with exceptional attention to detail. The collection reflects the brand’s commitment to premium silver craftsmanship, combining contemporary elegance with artistic finesse.

From awe-inspiring mythological masterpieces to intricately detailed statement creations, Purple Jewels Pvt. Ltd. demonstrated why its work represents the gold standard of craftsmanship, making its pavilion one of the most talked-about attractions at SSI 2026.

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BrandBuzz

Jos Alukkas Announces ‘Season Of Diamonds’ Campaign

Diamond Festival Offers Exclusive Natural Diamond Collections and Special Benefits Across 60+ Showrooms.

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of its ‘Season of Diamonds’ offer, an exclusive diamond festival running from 10th to 31st July across all 60-plus Jos Alukkas showrooms.

The campaign showcases an exclusive world-class collection of natural diamond jewellery, with each piece meticulously crafted to the highest standards and certified by internationally recognised laboratories. Customers can also choose from Jos Alukkas’ signature range of contemporary designs, featuring exquisitely crafted necklaces, statement earrings, elegant bridal sets, and other bespoke creations suited to every style and occasion.

Speaking about the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage.”

  • Buy 1 carat and get a diamond pendant, set in gold free
  • Buy 2.5 carat and get a diamond pendant and earrings, set in gold free
  • Buy 5 carat and get a diamond necklace, set in gold free.
  • Avail diamond jewellery at 30% discount on diamond value
  • Exchange your old 22KT gold to diamond jewellery at 0% loss
  • Avail platinum at 30% discount on making charges.

The showcase features a selection of distinctive, artistically crafted jewellery available for purchase, offering unique creations for jewellery enthusiasts and collectors. Customers can also avail themselves of customisation services to create pieces tailored to their individual style and preferences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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