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Pandora launches platinum-plated jewellery collection amid rising gold, silver prices

Collaborations with leading jewellery designers bring gemstone-led romance to the season

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In a strategic pivot to counter escalating silver and gold prices, Pandora  announces the launch of its innovative platinum-plated jewellery collection. Leveraging a proprietary Evershine metal-alloy core and advanced plating technology, the Danish jewellery leader is diversifying its offerings to deliver refined, everyday luxury at accessible price points.

“This innovation empowers us to adeptly navigate volatile raw-material markets while gifting consumers platinum-plated pieces that embody modern elegance and enduring allure. These exquisitely hand-finished creations fortify our business resilience and enrich the Pandora community with timeless beauty.” remarked Pandora CEO Berta de Pablos-Barbier.

The pilot rollout commences in early 2026 with a curated selection of platinum-plated bracelets available at 30 stores and online in northern Europe. Consumer insights will shape a broader global introduction in the second half of the year, encompassing additional bracelets and select charms.

Pandora, which transitioned to 100% recycled silver and gold in 2024, reaffirms its sustainability commitment by integrating more recycled metals—including platinum—over the coming years to minimize environmental impact.

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BrandBuzz

Zoul by Malabar Gold & Diamonds: Everyday Jewellery for Every Version of You this Valentine’s day

Minimal silhouettes and fancy-cut diamonds define a contemporary collection designed for effortless, everyday elegance this Valentine’s season

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Malabar Gold & Diamonds introduces Zoul 2026 – Allure, a sub-collection within its Zoul 2026 range, centred on contemporary diamond jewellery with a clean, refined aesthetic. Designed for modern wearability, the collection reflects a growing preference for jewellery that feels relevant beyond occasion-led dressing.

The Allure edit features fancy-cut diamonds set in minimal, thoughtfully balanced silhouettes. With an emphasis on lightness and subtle brilliance, the designs are crafted to sit comfortably within everyday wardrobes while still offering a distinct visual appeal.

Striking a balance between elegance and practicality, the collection lends itself to effortless styling—whether worn as a standalone statement or layered with other pieces. The use of fancy-cut diamonds adds a quiet sophistication, elevating classic forms without excess.

With Zoul 2026, Malabar Gold & Diamonds continues to expand its contemporary jewellery offering, aligning with evolving consumer tastes that favour versatility, comfort, and understated design.

source:Malabar Gold & Diamonds

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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