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Pandora launches platinum-plated jewellery collection amid rising gold, silver prices

Collaborations with leading jewellery designers bring gemstone-led romance to the season

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In a strategic pivot to counter escalating silver and gold prices, Pandora  announces the launch of its innovative platinum-plated jewellery collection. Leveraging a proprietary Evershine metal-alloy core and advanced plating technology, the Danish jewellery leader is diversifying its offerings to deliver refined, everyday luxury at accessible price points.

“This innovation empowers us to adeptly navigate volatile raw-material markets while gifting consumers platinum-plated pieces that embody modern elegance and enduring allure. These exquisitely hand-finished creations fortify our business resilience and enrich the Pandora community with timeless beauty.” remarked Pandora CEO Berta de Pablos-Barbier.

The pilot rollout commences in early 2026 with a curated selection of platinum-plated bracelets available at 30 stores and online in northern Europe. Consumer insights will shape a broader global introduction in the second half of the year, encompassing additional bracelets and select charms.

Pandora, which transitioned to 100% recycled silver and gold in 2024, reaffirms its sustainability commitment by integrating more recycled metals—including platinum—over the coming years to minimize environmental impact.

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BrandBuzz

Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery

Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.

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Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.

Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.

The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.

A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.

Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.

“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth

Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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