BrandBuzz
Pandora launches platinum-plated jewellery collection amid rising gold, silver prices
Collaborations with leading jewellery designers bring gemstone-led romance to the season
In a strategic pivot to counter escalating silver and gold prices, Pandora announces the launch of its innovative platinum-plated jewellery collection. Leveraging a proprietary Evershine metal-alloy core and advanced plating technology, the Danish jewellery leader is diversifying its offerings to deliver refined, everyday luxury at accessible price points.

“This innovation empowers us to adeptly navigate volatile raw-material markets while gifting consumers platinum-plated pieces that embody modern elegance and enduring allure. These exquisitely hand-finished creations fortify our business resilience and enrich the Pandora community with timeless beauty.” remarked Pandora CEO Berta de Pablos-Barbier.
The pilot rollout commences in early 2026 with a curated selection of platinum-plated bracelets available at 30 stores and online in northern Europe. Consumer insights will shape a broader global introduction in the second half of the year, encompassing additional bracelets and select charms.
Pandora, which transitioned to 100% recycled silver and gold in 2024, reaffirms its sustainability commitment by integrating more recycled metals—including platinum—over the coming years to minimize environmental impact.
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.


The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:

“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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