Connect with us

International News

Heer by GIVA Brings Iconic On-Screen Proposals Back to Life in New Valentine’s Brand Film

From iconic proposals to modern commitments, Heer by GIVA rewrites the language of romance

Published

on

This Valentine’s Day, Heer by GIVA, the laboratory-grown diamond jewellery brand, steps into the director’s chair with its latest campaign #RewritingRomanceWithHeer, a cinematic celebration of love that reimagines romance through iconic proposal moments and heartfelt storytelling.

Anchored by the brand film ‘Rewriting Romance with Heer’, the campaign revisits some of cinema’s most memorable love stories by recreating their unforgettable proposal scenes. Drawing from the charm of old-school romance, the film unfolds across varied scenarios that blend nostalgia with contemporary emotion, celebrating love in its most intentional and deeply felt form.

Adding a distinctive storytelling layer, the film also imagines proposal moments for couples who never got their moment on screen giving them the proposals they always deserved, interpreted through Heer by GIVA’s emotional and poetic lens. The narrative reframes romance not as spectacle, but as a meaningful choice rooted in connection and commitment.

As part of the Valentine’s campaign, Heer by GIVA also introduces its new collection, ‘Ever After’. Crafted using laboratory-grown diamonds, the collection features solitaires, couple bands, and floral-inspired designs. Rooted in clarity and commitment, Ever After reflects the idea of choosing love quietly and completely today, tomorrow, and always.

Strengthening the campaign’s nostalgic appeal is a special collaboration with Shantanu Maheshwari and Sneha Kapoor, revisiting their iconic Dil Dosti Dance characters, Swayam and Sharon. The collaboration recreates their much-loved on-screen chemistry and proposal moments, bridging past romance with present-day storytelling.

With Rewriting Romance with Heer, Heer by GIVA brings together cinema, emotion, and modern values to redefine how love is expressed — positioning laboratory-grown diamonds as meaningful symbols of commitment and enduring romance.

International News

Gold Prices On Track To Reach $4,900/oz By End 2026 :Goldman Sachs

Goldman’s $4,900/oz Forecast Assumes Central Bank Demand Averages 50 Tonnes Per Month In 2026 and 40 Tonnes Per Month In 2027

Published

on

Gold prices are on track to reach $4,900 per ounce by the end of 2026, driven by aggressive central bank purchases—led by undisclosed buying from China—and recovering exchange-traded fund (ETF) demand, Goldman Sachs said in a research note.

The bank maintained its bullish base-case target for bullion while warning that positioning in options markets could amplify price volatility in both directions. Central banks accumulated an estimated 44 tonnes of gold in July, well above the pre-2022 monthly average of 17 tonnes, according to Goldman Sachs’ nowcast model. On a three-month seasonally adjusted basis, central bank buying stood at 91 tonnes per month.

China was the primary driver, with Goldman estimating the People’s Bank of China bought 35 tonnes in July—roughly 75% more than official public disclosures indicated.

To account for unreported sovereign purchases, Goldman’s model tracks physical bullion flows through London’s over-the-counter (OTC) market into custodian vaults. The Bank of England’s central bank holdings alone rose by 63 tonnes in July, exceeding outflows from the Federal Reserve Bank of New York.

Price Risks and Volatility

Goldman’s $4,900/oz forecast assumes central bank demand averages 50 tonnes per month in 2026 and 40 tonnes per month in 2027, alongside steady Federal Reserve policy and a rebound in private ETF inflows.

However, analysts noted that elevated demand for gold call options—used by investors to hedge against macroeconomic and geopolitical risks—creates mechanical upside and downside risks:

Bullish Case: Continued strong ETF inflows combined with existing call option positioning could force options dealers to buy underlying metal to hedge short exposure, pushing prices “well above” $4,900.

Bearish Case: If the Federal Reserve resumes interest rate hikes, unwinding hedge positions and triggering ETF outflows, gold could drop to $4,440/oz by end-2026. Goldman noted that ongoing central bank buying would limit further downside.

Goldman expects the Federal Reserve to remain on hold through 2026 as inflation cools, removing a key interest rate headwind for the non-yielding asset.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x