International News
Heer by GIVA Brings Iconic On-Screen Proposals Back to Life in New Valentine’s Brand Film
From iconic proposals to modern commitments, Heer by GIVA rewrites the language of romance
This Valentine’s Day, Heer by GIVA, the laboratory-grown diamond jewellery brand, steps into the director’s chair with its latest campaign #RewritingRomanceWithHeer, a cinematic celebration of love that reimagines romance through iconic proposal moments and heartfelt storytelling.
Anchored by the brand film ‘Rewriting Romance with Heer’, the campaign revisits some of cinema’s most memorable love stories by recreating their unforgettable proposal scenes. Drawing from the charm of old-school romance, the film unfolds across varied scenarios that blend nostalgia with contemporary emotion, celebrating love in its most intentional and deeply felt form.



Adding a distinctive storytelling layer, the film also imagines proposal moments for couples who never got their moment on screen giving them the proposals they always deserved, interpreted through Heer by GIVA’s emotional and poetic lens. The narrative reframes romance not as spectacle, but as a meaningful choice rooted in connection and commitment.
As part of the Valentine’s campaign, Heer by GIVA also introduces its new collection, ‘Ever After’. Crafted using laboratory-grown diamonds, the collection features solitaires, couple bands, and floral-inspired designs. Rooted in clarity and commitment, Ever After reflects the idea of choosing love quietly and completely today, tomorrow, and always.
Strengthening the campaign’s nostalgic appeal is a special collaboration with Shantanu Maheshwari and Sneha Kapoor, revisiting their iconic Dil Dosti Dance characters, Swayam and Sharon. The collaboration recreates their much-loved on-screen chemistry and proposal moments, bridging past romance with present-day storytelling.
With Rewriting Romance with Heer, Heer by GIVA brings together cinema, emotion, and modern values to redefine how love is expressed — positioning laboratory-grown diamonds as meaningful symbols of commitment and enduring romance.
International News
Geopolitical Flashpoints and Macro Crosswinds Keep Bullion Markets In Check AUGMONT BULLION REPORT
Gold Increasingly Rivaling US Treasuries As A Preferred Reserve Asset For Central Banks Globally, For The First Time In Decades
Gold prices slipped below $4,700 and silver below $80, retracing a portion of last week’s gains after President Trump publicly rejected Iran’s diplomatic response as “TOTALLY UNACCEPTABLE,” keeping inflationary concerns elevated. Tehran had proposed relocating part of its highly enriched uranium stockpile to a third country while refusing to dismantle its nuclear infrastructure — a position Washington found insufficient.
Geopolitical conditions deteriorated further over the weekend, with renewed cross-border attacks threatening to unravel the fragile ceasefire established in early April. US Central Command confirmed that American forces intercepted Iranian strikes and conducted defensive operations, while guided missile destroyers transited the Strait of Hormuz. The US subsequently reported sinking several Iranian vessels in the strait on Monday, as Iran escalated with fresh missile and drone strikes against the UAE. The Strait of Hormuz remains effectively closed, sustaining elevated energy prices and amplifying inflation risk globally.
Persistent inflationary pressure has reinforced expectations that central banks may tighten policy further — a headwind that typically weighs on precious metals. The April NFP report, released May 8, delivered a significant upside surprise: 177,000 jobs added against a consensus of 65,000, though below March’s 185,000, signaling a gradual cooling trajectory. The unemployment rate held at 4.3%. Rate cut expectations have shifted to late 2027 or early 2028, limiting dollar weakness and capping gold’s near-term upside.
On the USDINR front, currency markets were highly volatile, driven by crude oil dynamics. The rupee depreciated to record lows near 95.2 per dollar on May 7 following a 6% crude oil surge after Iran’s military escalation and a strike on a UAE oil facility. The move constrained capital inflows and triggered a surge in importer hedging activity. India’s physical gold demand has weakened sharply. Imports declined from approximately 100 tonnes in January to 65–66 tonnes in February, fell further to 20–22 tonnes in March, and are estimated at just 15 tonnes in April — among the lowest monthly readings in decades outside the Covid period.
Sentiment last week reflected a tug-of-war between safe-haven demand and the hawkish overlay from elevated energy prices. Analytically, the most notable shift in the pre-NFP environment is a structural repricing of gold: the metal has transitioned from a data-reactive asset to one driven by fiscal sustainability, monetary policy credibility, and sovereign reserve allocation. While Fed hawkishness remains a short-term constraint, 2026 has been defined by what analysts are calling “The Great Bullion Pivot” — gold increasingly rivaling US Treasuries as a preferred reserve asset for central banks globally, for the first time in decades.
Gold has been trading within a $4,500–$4,750 range (approximately ₹148K–₹154K). Having tested the upper boundary last week, profit-booking pressure may push prices back toward the lower end this week. Silver has been ranging between $71–$82 (approximately ₹235K–₹265K), and similarly, having touched the top of its range, a reversion toward support levels is likely in the near term.
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