Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.

Top Diamond Jewellery Picks for Akshaya Tritiya:

• The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
• The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
• The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
• Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
• This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow

KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, is celebrating the auspicious occasion of Akshaya Tritiya with the launch of its exquisite ‘Akshaya’ Collection, available across Shop-in-Shop and Franchise stores. This thoughtfully curated collection draws inspiration from the eternal promise of abundance and continuity that Akshaya Tritiya embodies, symbolizing prosperity, good fortune, and new beginnings. 

The Akshaya Collection reflects this essence with designs that represent timeless elegance, spiritual richness, and the infinite cycle of renewal. Evoking natural motifs that speak of growth, harmony, and flowing prosperity, the collection avoids traditional patterns, instead embracing organic, rhythmic forms, like blooming petals and flourishing vines, that symbolize the continuous flow of wealth and well-being. The craftsmanship mirrors this philosophy with illusion settings that create a sense of graceful movement and interconnectedness in every piece.

The collection comprises 236 exquisitely crafted pieces, including 107 necklace and earring sets, pendant and earring sets, and bangles. All pieces are crafted in 18K and 14K gold. The collection caters to customers seeking luxury imbued with deep-rooted symbolism, offering a perfect balance between tradition and contemporary design.

Each jewellery piece undergoes a meticulous craftsmanship process, beginning with in-depth research into classical dance forms and natural patterns. This is followed by intricate sketching, 3D modeling, wax prototyping, gemstone setting, and precision finishing. The result is a unified collection that bridges tradition and modernity, artistry and innovation.

To mark the launch, KISNA is rolling out nationwide promotions, captivating in-store visual merchandising displays, and hero piece showcases across its showrooms and shop-in-shop outlets throughout India.

Speaking about the launch, Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “Jewellery is more than adornment; it is a reflection of emotions, traditions, and cherished milestones. With our Akshaya collection, we sought to create designs that not only honor the significance of this auspicious occasion but also deepen the personal connection between jewellery and its owner.The collections go beyond heritage; they offer timeless elegance and meaning, making them perfect for celebrating new beginnings.”

Aukera, one of India’s leading lab-grown diamond jewellery brands, has forayed into North India with two new stores in Gurugram and Noida. With this milestone, Aukera now has ten operational stores across Bengaluru, Hyderabad, and the National Capital Region (NCR), reflecting the brand’s steady rise and growing influence in the lab-grown diamond jewellery market.

The newly launched stores are strategically located at Good Earth Mall, Sector 50, Gurugram, and Wave One Mall, Sector 18, Noida, covering 1,500 sq. ft. and 2,000 sq. ft. respectively. In line with Aukera’s retail aesthetics, the stores seamlessly reflect the brand’s ethos of elegance, sophistication and contemporary with minimalistic decor allowing the jewellery to take centre stage. The store offers a well curated collection of solitaire engagement rings, bridal sets, necklaces, earrings, as well as the brand’s signature line “Echoes of Choice” and its recently launched Akshaya Tritiya special Infinity Diamond collection featuring a ‘no dosham’ diamond for prosperity and good luck.

Speaking at the launch, Lisa Mukhedkar, Founder and CEO of Aukera, said, “Expanding in North region is a key strategic priority for our brand. NCR is a vibrant community of trendsetters and home to a style forward audience that appreciates both tradition and innovation. We are proud to showcase our craftsmanship, unique designs, and high-quality lab-grown diamonds in this region through curated product lines that blend style, sophistication, and quality. With ambitious expansion plans, we aim to rapidly grow our network of stores in Delhi NCR, carving out a niche for ourselves in this dynamic market.”

North India is very important part of the jewellery market and crucial from a growth perspective. With its large, jewellery, conscious population and deep-rooted cultural connection to celebratory adornment, the market offers immense potential for meaningful customer engagement. Moreover, the city’s reputation as a hub for luxury and lifestyle makes it an ideal location for a brand like Aukera, which blends modern sensibilities with timeless elegance. The new stores in NCR are designed to offer customers a unique shopping experience and underscore the brand’s emphasis on authenticity with global standard certification from IGI ensuring the highest standards of authenticity and quality.