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Malabar Gold & Diamonds unveils New Showroom in Goregaon, Mumbai

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Malabar Gold & Diamonds, the responsible jeweller proudly announces the opening of its newest showroom in Bangur Nagar, Goregaon (West), Mumbai.  This store  is bound to become the largest jewellery showroom in Goregaon spanning an impressive 5000 sqft.  The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking. The showroom also promises a premium experience with the inclusion of a privileged lounge as well as in-house diamond experts simultaneously featuring an extensive range of designs and collections. This milestone highlights the brand’s continued commitment to strengthening its presence in India.

The showroom marks the brand’s 29th outlet in Maharashtra, further solidifying its leadership in the region. The showroom was inaugurated by Mrs. Vidhya Jaiprakash Thakur, hon’ble MLA of Goregaon Vidhansabha in the presence of Mr. Fanzeem Ahmed, Regional Head, West Zone, Management Team Members,  customers and well-wishers. 

With a global footprint of over 375 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.

The new showroom offers an extensive collection of gold, diamond, platinum, and gemstone jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.

In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are thrilled to announce the launch of our new showroom in Mumbai, a city known for its larger-than-life people and opulent lifestyles. At Malabar Gold & Diamonds, we take pride in creating jewellery that celebrates life’s most cherished moments. With an unwavering commitment to quality, ethical business practices, and customer satisfaction, we are excited to present our exceptional collections to Bangur Nagar, Goregaon, and look forward to giving the residents an absolutely fantastic shopping experience.”

The showroom is designed to provide a premium shopping experience, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. 

This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.

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BrandBuzz

Indriya OOH in Indore grabs attention, highlight is a pair of oversized 3D earrings

Its marketing initiatives frequently combine visual spectacle with strong brand identity

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Indriya,  continues to redefine the luxury retail landscape with its latest Out-of-Home (OOH) activation in Indore. Strategically situated at the high-velocity Shastri Bridge on MG Road, the brand has deployed a massive 40’ x 42’ installation designed to capture the attention of the city’s most affluent traffic corridor heading toward the historic Rajwada district.

A  key highlight of the installation is a pair of oversized 3D earrings mounted below the main billboard structure. The dimensional display transforms the jewellery design into a physical element, helping the creative stand out from conventional flat-format outdoor advertising. 

The Strategy: Beyond the flat frame

While traditional billboards often blend into the urban sprawl, Indriya’s approach leverages Hyper-Physicality to ensure brand dominance.

  • Visual Depth: By breaking the “fourth wall” of outdoor media, the 3D elements showcase intricate design details that standard 2D prints cannot replicate.
  • Signature Identity: The installation utilizes Indriya’s sophisticated signature blue palette, reinforcing immediate brand association with the Aditya Birla heritage.
  • Dual-Store Directives: The creative serves a dual purpose—building aspirational brand equity while providing tactical directional cues to the brand’s premium showrooms on MG Road and Sapna Sangeeta Road.

Market Positioning & Impact

This Indore activation is a microcosm of Indriya’s broader national strategy: merging visual spectacle with high-intent retail placement. Since its 2024 inception, the brand has scaled to over 50 stores by focusing on:

  1. Experiential Storytelling: Transitioning from traditional ads to “events in the street” that resonate with younger, design-conscious luxury consumers.
  2. Competitive Differentiation: In a crowded organized jewellery segment, the use of large-scale 3D installations creates a “stop-and-stare” effect that significantly boosts top-of-mind recall.
  3. Regional Dominance: By targeting major urban arteries like Shastri Bridge, Indriya ensures its design-led philosophy is witnessed by thousands of potential customers daily.

Indriya has also invested in experiential retail and large-scale story-telling-led campaigns since its launch, positioning the brand around contemporary design, modern bridal collections and everyday fine jewellery. Its marketing initiatives frequently combine visual spectacle with strong brand identity, helping the brand build recall among younger luxury consumers.In an era of digital saturation, physical “interruption” through dimensional OOH provides a tangible sense of craft and scale, mirroring the craftsmanship of the jewellery itself.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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