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MMTC-PAMP Marks Navratras with Launch of 50g 999.9+ Pure Silver Vaishno Devi Coin

Faith meets fine silver as MMTC-PAMP launches 999.9+ purity Vaishno Devi coin for Navratras, blending devotion with investment value

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the purest silver 50g Vaishno Devi coin at 999.9+ purity on the occasion of Navratras.

The unique coin’s obverse features a divine portrayal of Shera Wali Mata, embossed in colour, and set against a monochrome backdrop of mountains with pilgrims undertaking their spiritual journey to the sacred Vaishno Devi Shrine. The reverse depicts the Pindi, an abstract and formless manifestation of Mother Goddess Shakti, along with MMTC-PAMP’s logo and purity mark, which promise the finest Swiss craftsmanship, purest silver, and positive weight tolerance.

Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,” The50g Silver Vaishno Devi coin mirrors MMTC-PAMP’s unswerving dedication to offering purity, trust, and our profound respect for India’s cultural heritage, traditions, and values. This new launch is also in line with our endeavour to expand our bouquet of purest gold and silver products that pay tribute to the devotion of consumers, collectors, and investors while offering value that lasts for generations.”  

MMTC-PAMP’s Vaishno Devi 50g silver coin has been unveiled in tamper-proof packaging. Keeping in mind the consumers’ emotional and sentimental value, the product’s minted card features anti-rotation notches, which ensure that the alignment of the coin remains straight.

With this launch, MMTC-PAMP highlights its focus on shining a spotlight on silver as a lucrative and reliable investment option, offering consumers a combination of emotional significance and long-term value. The minted product, reflecting the company’s innovation in the premium silver category, is refined and manufactured to global quality standards, backed by MMTC-PAMP’s assurance as an LBMA Good Delivery Refiner while reinforcing purity and trust for consumers.

Crafted from 999.9+ purest silver, this 50g coin represents MMTC-PAMP’s commitment to excellence and authenticity. Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.

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PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women

Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.

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PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.

Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.

As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.

Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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