BrandBuzz
MMTC-PAMP Marks Navratras with Launch of 50g 999.9+ Pure Silver Vaishno Devi Coin
Faith meets fine silver as MMTC-PAMP launches 999.9+ purity Vaishno Devi coin for Navratras, blending devotion with investment value
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the purest silver 50g Vaishno Devi coin at 999.9+ purity on the occasion of Navratras.
The unique coin’s obverse features a divine portrayal of Shera Wali Mata, embossed in colour, and set against a monochrome backdrop of mountains with pilgrims undertaking their spiritual journey to the sacred Vaishno Devi Shrine. The reverse depicts the Pindi, an abstract and formless manifestation of Mother Goddess Shakti, along with MMTC-PAMP’s logo and purity mark, which promise the finest Swiss craftsmanship, purest silver, and positive weight tolerance.
Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,” The50g Silver Vaishno Devi coin mirrors MMTC-PAMP’s unswerving dedication to offering purity, trust, and our profound respect for India’s cultural heritage, traditions, and values. This new launch is also in line with our endeavour to expand our bouquet of purest gold and silver products that pay tribute to the devotion of consumers, collectors, and investors while offering value that lasts for generations.”
MMTC-PAMP’s Vaishno Devi 50g silver coin has been unveiled in tamper-proof packaging. Keeping in mind the consumers’ emotional and sentimental value, the product’s minted card features anti-rotation notches, which ensure that the alignment of the coin remains straight.
With this launch, MMTC-PAMP highlights its focus on shining a spotlight on silver as a lucrative and reliable investment option, offering consumers a combination of emotional significance and long-term value. The minted product, reflecting the company’s innovation in the premium silver category, is refined and manufactured to global quality standards, backed by MMTC-PAMP’s assurance as an LBMA Good Delivery Refiner while reinforcing purity and trust for consumers.
Crafted from 999.9+ purest silver, this 50g coin represents MMTC-PAMP’s commitment to excellence and authenticity. Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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