BrandBuzz
MMTC-PAMP Marks Navratras with Launch of 50g 999.9+ Pure Silver Vaishno Devi Coin
Faith meets fine silver as MMTC-PAMP launches 999.9+ purity Vaishno Devi coin for Navratras, blending devotion with investment value
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today announced the launch of the purest silver 50g Vaishno Devi coin at 999.9+ purity on the occasion of Navratras.
The unique coin’s obverse features a divine portrayal of Shera Wali Mata, embossed in colour, and set against a monochrome backdrop of mountains with pilgrims undertaking their spiritual journey to the sacred Vaishno Devi Shrine. The reverse depicts the Pindi, an abstract and formless manifestation of Mother Goddess Shakti, along with MMTC-PAMP’s logo and purity mark, which promise the finest Swiss craftsmanship, purest silver, and positive weight tolerance.
Speaking on the launch, Samit Guha, Managing Director and CEO, MMTC-PAMP, said,” The50g Silver Vaishno Devi coin mirrors MMTC-PAMP’s unswerving dedication to offering purity, trust, and our profound respect for India’s cultural heritage, traditions, and values. This new launch is also in line with our endeavour to expand our bouquet of purest gold and silver products that pay tribute to the devotion of consumers, collectors, and investors while offering value that lasts for generations.”
MMTC-PAMP’s Vaishno Devi 50g silver coin has been unveiled in tamper-proof packaging. Keeping in mind the consumers’ emotional and sentimental value, the product’s minted card features anti-rotation notches, which ensure that the alignment of the coin remains straight.
With this launch, MMTC-PAMP highlights its focus on shining a spotlight on silver as a lucrative and reliable investment option, offering consumers a combination of emotional significance and long-term value. The minted product, reflecting the company’s innovation in the premium silver category, is refined and manufactured to global quality standards, backed by MMTC-PAMP’s assurance as an LBMA Good Delivery Refiner while reinforcing purity and trust for consumers.
Crafted from 999.9+ purest silver, this 50g coin represents MMTC-PAMP’s commitment to excellence and authenticity. Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.
The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:
“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.
The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”
Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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