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Jos Alukkas introduces Augmented Reality Feature ‘Virtual Try-On’ experience on Online Store

AR-powered virtual try-on brings immersive, confidence-driven jewellery shopping to customers’ screens

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has today announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing customers to virtually try on jewellery from their smart devices.

The new AR feature enables customers to view and try necklaces, earrings, bangles, and rings, etc using the device camera and bringing in an added layer of confidence to online jewellery shopping. By blending advanced AR technology with traditional jewellery craftsmanship, the brand aims to redefine the online shopping experience for customers across India and globally.

“Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations”, said John Alukkas, Managing Director, Jos Alukkas.

Customers can visit the brand’s website https://www.josalukkasonline.com/ and select on a desired jewellery and choose the ‘Virtual Try-On’ option and see the jewellery appear on them through their device camera. The feature works seamlessly across most modern smartphones and desktops without requiring any additional downloads.

AR not only offers a convenient online shopping experience, it allows customers to feel confident with their purchase decisions, ultimately increasing conversion rates while reducing returns. The feature also appeals to younger, tech-oriented customers further reinforcing the brand’s efforts to expand its reach to a wider and more digitally connected audience.

“We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,” said Meghna Saraogi, Founder and CEO, mirrAR.

The introduction of AR comes as part of Jos Alukkas’ broader digital transformation strategy aimed at enhancing customer engagement, improving online conversions, and delivering a premium omnichannel experience.

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Titanium Jewellery Manufacturing: Convergence Of Advanced Manufacturing, AI, and Surface Chemistry

For Trade Professionals, Understanding The Tech Powering This Trend Isn’t Just Academic—It’s The Key To Navigating The Next Decade Of Luxury Design.

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Titanium has officially broken free from its industrial roots. Long reserved for aerospace engineering and medical implants, this ultra-tough metal has been repositioned at the pinnacle of luxury watchmaking and high jewelry. Driven by a convergence of advanced manufacturing, AI, and surface chemistry, titanium is giving traditional precious metals a run for their money.

For trade professionals, understanding the tech powering this shift isn’t just academic—it’s the key to navigating the next decade of luxury design. Here are the core innovations driving the titanium revolution.

1. 3D Printing & Direct Metal Laser Sintering (DMLS)

Working with titanium presents a notorious metallurgical hurdle: its extreme melting point () makes traditional casting and soldering nearly impossible. Enter Direct Metal Laser Sintering (DMLS).

By using high-powered lasers to fuse microscopic titanium powder layer by layer, designers can bypass traditional workbench limitations entirely. This additive manufacturing capability allows ateliers to produce complex, hollow, and lattice-like organic structures. The result? Massively oversized, avant-garde statement pieces that remain remarkably lightweight and structurally indestructible.

2. Precision via AI-Driven CNC Machining

Titanium’s legendary hardness routinely destroys standard bench tools, making traditional hand-carving or standard machining painfully slow and cost-prohibitive. To solve this, forward-thinking manufacturers are deploying AI-driven Computer Numerical Control (CNC) machining.

AI algorithms optimize tool paths in real-time, reducing tool wear while carving intricate geometries at unprecedented speeds. Furthermore, these smart CNC systems achieve an ultra-refined grain size on the metal’s surface—a crucial prerequisite for achieving a flawless, mirror-like finish and vibrant color differentiation.

3. Electrochemical Anodization: Painting with Electricity

One of titanium’s most disruptive luxury features is its ability to take on vivid coloration without the use of fragile paints, platings, or enamels. Through electrochemical anodization, jewelers submerge the metal in an electrolytic bath and apply precise electrical currents.

Rather than adding a pigment, this process alters the thickness of the titanium’s natural oxide layer, changing how light refracts off the surface. Ateliers can consistently achieve fade-resistant, biocompatible hues ranging from deep electric blues and magentas to striking rainbow gradients.

[Electric Current Applied] ➔ [Oxide Layer Thickens/Shifts] ➔ [Light Refraction Alters] ➔ [Vibrant, Fade-Resistant Color]

4. Next-Gen Wearable Tech Integration

The booming smart jewelry sector demands materials that are bio-friendly, exceptionally durable, and featherlight. Aerospace-grade titanium has become the gold standard for this niche.

Market leaders like Ultrahuman utilize titanium chassis to house highly sensitive, medical-grade sensors. Because titanium acts as a rugged, hypoallergenic shield, it seamlessly protects internal components tracking Heart Rate Variability (HRV), skin temperature, and sleep cycles, all while offering the comfort of a traditional wedding band.

5. High-Jewelry’s “Stealth Wealth” Aesthetic

In the high-jewelry circuit, “heavy” no longer automatically equates to “valuable.” Elite international ateliers are embracing raw and black titanium as the ultimate canvas for haute joaillerie.

Weighing 45% lighter than stainless steel and a fraction of the weight of platinum, titanium allows designers to set massive, multi-carat precious gemstones into expansive designs without weighing down the wearer. Its deep, muted tones offer a stark, contemporary contrast to diamonds and colored gems, perfectly capturing the minimalist, “stealth wealth” aesthetic coveted by modern collectors.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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