TechBuzz
Jos Alukkas introduces Augmented Reality Feature ‘Virtual Try-On’ experience on Online Store
AR-powered virtual try-on brings immersive, confidence-driven jewellery shopping to customers’ screens
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has today announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing customers to virtually try on jewellery from their smart devices.
The new AR feature enables customers to view and try necklaces, earrings, bangles, and rings, etc using the device camera and bringing in an added layer of confidence to online jewellery shopping. By blending advanced AR technology with traditional jewellery craftsmanship, the brand aims to redefine the online shopping experience for customers across India and globally.
“Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations”, said John Alukkas, Managing Director, Jos Alukkas.
Customers can visit the brand’s website https://www.josalukkasonline.com/ and select on a desired jewellery and choose the ‘Virtual Try-On’ option and see the jewellery appear on them through their device camera. The feature works seamlessly across most modern smartphones and desktops without requiring any additional downloads.
AR not only offers a convenient online shopping experience, it allows customers to feel confident with their purchase decisions, ultimately increasing conversion rates while reducing returns. The feature also appeals to younger, tech-oriented customers further reinforcing the brand’s efforts to expand its reach to a wider and more digitally connected audience.
“We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,” said Meghna Saraogi, Founder and CEO, mirrAR.
The introduction of AR comes as part of Jos Alukkas’ broader digital transformation strategy aimed at enhancing customer engagement, improving online conversions, and delivering a premium omnichannel experience.
With gold prices continuing to rise, lightweight jewellery manufacturing has emerged as a key focus for the industry. Electroforming is gaining attention as an advanced manufacturing technology that enables jewellers to produce lightweight gold jewellery without compromising on design complexity and visual volume.
DOIT LOGO:
Doit Industries Limited offers Electroforming Semi Automatic Machine 130L that is a compact, efficient, and highly reliable unit designed for the electroplating of gold onto various base metals using advanced gold forming technology. This plant is suitable for small to medium- scale jewelry manufacturers, goldsmiths, and electroplating workshops. It combines energy-efficient heating, stable rectification, effective filtration, and precise dosing to ensure uniform deposition and high-quality output.
The technology also enables manufacturers to develop intricate and voluminous designs while significantly reducing the amount of precious metal required compared with conventional solid jewellery manufacturing.
image of electroforming machine:
At the heart of the process is the electroforming machine, which controls the deposition process and helps achieve consistency in thickness, finish and product quality. The semi-automatic machines being showcased incorporate substantial indigenous engineering, with approximately 90% of the machine components and products manufactured in India by DOIT Industries Limited.
Bhavik Shah CEO:
For jewellery manufacturers, electroforming represents a combination of material efficiency, lightweight construction and design flexibility. As high gold prices accelerate the industry’s shift towards lighter jewellery, such technologies could play an increasingly important role in developing commercially viable, design-rich products for the modern consumer.
The semi-automatic machines being showcased by Doit Industries Limited incorporate substantial indigenous engineering, with approximately 90% of the machine components and products manufactured in India by Doit Industries Limited.
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