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Jos Alukkas introduces Augmented Reality Feature ‘Virtual Try-On’ experience on Online Store

AR-powered virtual try-on brings immersive, confidence-driven jewellery shopping to customers’ screens

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has today announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing customers to virtually try on jewellery from their smart devices.

The new AR feature enables customers to view and try necklaces, earrings, bangles, and rings, etc using the device camera and bringing in an added layer of confidence to online jewellery shopping. By blending advanced AR technology with traditional jewellery craftsmanship, the brand aims to redefine the online shopping experience for customers across India and globally.

“Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations”, said John Alukkas, Managing Director, Jos Alukkas.

Customers can visit the brand’s website https://www.josalukkasonline.com/ and select on a desired jewellery and choose the ‘Virtual Try-On’ option and see the jewellery appear on them through their device camera. The feature works seamlessly across most modern smartphones and desktops without requiring any additional downloads.

AR not only offers a convenient online shopping experience, it allows customers to feel confident with their purchase decisions, ultimately increasing conversion rates while reducing returns. The feature also appeals to younger, tech-oriented customers further reinforcing the brand’s efforts to expand its reach to a wider and more digitally connected audience.

“We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online,” said Meghna Saraogi, Founder and CEO, mirrAR.

The introduction of AR comes as part of Jos Alukkas’ broader digital transformation strategy aimed at enhancing customer engagement, improving online conversions, and delivering a premium omnichannel experience.

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TechBuzz

AI Is Transforming Jewellery Manufacturing: Streamlining Workflows From Design To Production

Key Applications Include Sketch-To-Render Visualization, 3D Mesh Generation, Predictive Inventory Management, Automated Quality Control

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AI is transforming jewellery manufacturing by enhancing precision, speed, and customization, integrating technologies like generative design and automated robotics to streamline workflows from design to production. Key applications include sketch-to-render visualization, 3D mesh generation, predictive inventory management, and automated quality control, significantly reducing material waste and production timelines. 

Key AI Applications in Jewellery Manufacturing:

  • Generative Design & Conceptualization: AI tools generate complex, unique, and ergonomic design concepts, including text-to-image and sketch-to-render, often in seconds.
  • 3D Modelling & Prototyping: AI facilitates early-stage 3D mesh generation and optimizes designs for structural integrity and wearability before physical prototyping.
  • Production & Robotics: AI-controlled robots and automation are increasingly used for precise cutting, assembling, and polishing, reducing human error, particularly in detailed and delicate settings.
  • Gemstone Management: AI optimizes gemstone placement, analyzing stone dimensions and brilliance to ensure perfect symmetry and secure setting techniques.
  • Supply Chain & Inventory Management: AI forecasts demand and manages inventory by analyzing trends, reducing waste, and automating the sourcing of materials.
  • Quality Control: Machine learning algorithms inspect jewelry for defects, ensuring high quality in mass production. 

Key Benefits:

  • Enhanced Efficiency: Automating repetitive tasks frees artisans to focus on complex design elements.
  • Cost Reduction: Improved material usage and optimized production reduce waste and costs. AI algorithms calculate the most efficient way to cut and set materials, ensuring virtually zero precious metal or gemstone waste.
  • Hyper-Personalization: AI enables bespoke, custom design experiences that can be immediately simulated and priced. 
  • Labour Cost Reduction: Automated precision machinery handles repetitive tasks, reducing manual overhead and lowering the final price point for consumers.
  • Energy Optimization: Smart systems monitor and adjust power usage in real-time, significantly lowering the carbon footprint of the production facility
  • Process Optimization: AI-driven logistics and scheduling streamline the production pipeline, resulting in faster turnaround times without sacrificing detail.

Leading players use AI to optimize  manufacturing output

Pandora: 

The world’s largest jewellery brand uses AI to optimize its massive manufacturing output (millions of pieces annually). In 2026, they leverage Predictive Intelligence to forecast material demand—such as their shift toward lab-grown diamonds and recycled silver—ensuring their automated production lines in Thailand are aligned with global sales trends.

Signet Jewellers (James Allen, Kay, Zales): 

Signet utilizes AI-driven supply chain management to reduce “lead-to-market” time. By analyzing consumer data, they can trigger specific manufacturing batches of trending styles, reducing excess inventory and material waste.

Tiffany & Co. (LVMH): 

While emphasizing “hand-crafted” luxury, Tiffany uses AI in the technical design (CAD) phase. AI tools assist their master crafters by performing complex stress-test simulations on new high-jewelry designs to ensure structural integrity before a single gram of gold is cast.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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