National News
Major Gold Reserves Unearthed in Odisha: A Game-Changer for India’s Mining Industry
Odisha’s Gold Discovery Sparks Optimism for Growth in the Mining Sector, with Plans for Large-Scale Auction Underway
Odisha has emerged as a promising new hub for gold mining, following the discovery of vast gold reserves across several districts. Bibhuti Jena, the state’s Mines Minister, confirmed the exciting find and announced ongoing exploration efforts. The state is set to hold a large-scale auction of gold mining blocks in the near future to capitalize on this newfound potential.
Key districts such as Sundargarh, Nabarangpur, Keonjhar, and Deogarh have been identified as hotspots for the gold reserves. Exploration is also expanding to regions like Malkangiri, Sambalpur, and Boudh, with more discoveries anticipated. In Mayurbhanj, areas like Jashipur, Suriaguda, Ruaansi, Idelkucha, Maredihi, Suleipat, and Badampahad are under investigation for their mineral potential.
One of the most notable discoveries has been in Deogarh district, specifically in Adasa-Rampalli, an area where gold traces had been found earlier. The Geological Survey of India (GSI) is actively conducting G-2 level exploration in this region, revealing the possibility of multiple mineral resources, including copper.
Keonjhar district is also a key focus for gold exploration, with surveys being carried out in areas like Gopur-Gazipur, Mankadchuan, Saleikana, and Dimirimunda. These efforts form part of Odisha’s larger strategy to develop its mining industry and fully utilize its untapped mineral wealth. The state government is closely involved, and the upcoming auction of gold mining blocks in Deogarh is seen as a major step forward.
The exploration is being carefully monitored by state authorities, the GSI, and the Odisha Mining Corporation, with technical committees set to review the final exploration reports to assess the viability of commercial mining. Early findings suggest promising potential, and final results are expected by the end of 2025.
This discovery further solidifies Odisha’s reputation as a mineral-rich state, while positioning India as a key player on the global mining stage. If the reserves prove commercially viable, the gold deposits could provide a significant economic boost, drawing both domestic and international investments into the country’s mining sector.
National News
QWEEN Becomes India’s First Jewellery Brand To Introduce 7 Colours Of Gold
The Brand Challenges The Conventional Three-Colour Palette, Giving Consumers Seven Distinct Colours Of Gold To Choose From.
QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced 7 Colours of Gold, becoming the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to give consumers greater choice in expressing themselves through gold jewellery, expanding the conventional three-colour palette available in the country.
While coloured gold in the market is often created by changing the appearance of gold through rhodium plating or other surface treatments, QWEEN takes a fundamentally different approach. Each colour is created through carefully developed gold alloy compositions, so the colour comes from the gold itself, not from a coating on top of it.
QWEEN’s 7 Colours of Gold comprise Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon, and 24K Sunrise. Designed around the wearer’s individuality, the offering allows consumers to choose jewellery that complements their mood, skin tone, wardrobe, personality and lifestyle, making each piece feel deeply personal.
Seven colours is only the beginning. QWEEN moves beyond the traditional three-colour palette to make gold more personal and customisable, allowing consumers to choose their own gold colour across designs, while contemporary pieces bring multiple colours of gold together in unique combinations. The idea is simple: gold no longer has to come in one colour, or even one combination.
Amit Kumar, Co-Founder and CEO, QWEEN said:

“Gold has always been deeply emotional in India. It marks our milestones, carries memories and often becomes part of the stories we hold on to. At QWEEN, we believe something this personal should also leave room for self-discovery and self-expression. A woman is never just one version of herself; she has 20,000 shades. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like.”
To showcase the offering, QWEEN has unveiled an innovative billboard featuring seven signature Apostrophe design rings, each in a distinct colour of gold, alongside the line, “Old is Gold. But Gold isn’t Old anymore.” The billboard’s lights switch on one by one, illuminating each colour in sequence and bringing the full seven-colour palette to life.
Consumers can explore the 7 Colours of Gold at QWEEN’s store at Aditya Ancora, Sector 50, Noida, where the experiential retail setting allows them to discover jewellery at their own pace.
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