The Gem & Jewellery Export Promotion Council (GJEPC) has announced a significant event that underscores the growing economic ties between India and the United Kingdom—the inaugural India-UK Jewellery Buyer-Seller Meet, scheduled for 8-9 July 2025, at the Arsenal Executive Box in London. This gathering, facilitated by the India-UK Free Trade Agreement (FTA), marks a pivotal moment for the jewellery trade, bringing together Indian manufacturers and UK buyers to facilitate collaboration in a market poised for growth.

The United Kingdom is a powerhouse in the global jewellery sector, projected to generate US$5.23 billion in revenue in 2025. Ranking among the top 10 importers of gold, silverware, and jewellery, the UK imported over US$3.2 billion-worth of these goods in 2022. This event, focusing on fine jewellery, silver jewellery, and lab-grown diamonds, taps into a demand that continues to rise, driven by discerning consumers and a robust retail landscape. The timing of the meet in July is strategic, aligning with the UK trade show calendar. It provides buyers an opportunity to finalise designs ahead of the Christmas season, while Indian manufacturers benefit from a 4-6 week lead time to ensure quality production and customisation.

What sets this event apart is its curated approach. GJEPC has spent months identifying 20 Indian exhibitors and over 60 prominent UK buyers, including industry giants like H Samuel, Ernest Jones, Diamnet, Silverton, Dillion Jewellery, Beaverbrooks, and Warren James among several others.

These buyers, representing major chain stores, retailers, and brands from cities like London, Birmingham, Newcastle, and Manchester, will engage in one-on-one meetings with Indian counterparts. This format ensures meaningful interactions and builds lasting partnerships.

The India-UK FTA has opened new avenues for collaboration, and this Buyer-Seller Meet is a testament to its potential. By connecting Indian manufacturers with UK buyers, the event strengthens economic bonds.

For Indian exhibitors, it’s a chance to showcase craftsmanship in a market that values quality and innovation. For UK buyers, it offers access to diverse designs and sustainable options like lab-grown diamonds, which are increasingly popular.

Jaipur’s jewellers will not do business with Turkey and Azerbaijan. They will underscore the fact that supporting Pakistan will prove costly for Turkey and Azerbaijan. The Jewellers Association of Jaipur has initiated a trade boycott. Rough stones are imported from Turkey and colored gemstones are exported. This step has been taken in response to public sentiment and in the national interest.

The decision was taken at an executive meeting held by Jewellers Association of Jaipur. The Associations President Alok Sonkhia and  Secretary Neeraj Lunawat appealed to jewellers across Jaipur to boycott Turkey and Azerbaijan.

The Jewellers Association of Jaipur, aligning with national sentiment, has decided to halt all business dealings with Turkey and Azerbaijan. This includes stopping imports of rough stones (used in jewellery manufacturing) from Turkey and halting exports of colored gemstones to these countries.

The statement reflects a recent, broader movement within India’s jewellery sector to boycott trade with Turkey and Azerbaijan. This action comes after both countries publicly supported Pakistan during recent escalations in India-Pakistan tensions, particularly after events like the Pahalgam terror attack and Operation Sindoor.

This is not an isolated decision. The All India Gem and Jewellery Domestic Council (GJC), the apex body for the sector, has called for a nationwide halt to all business transactions with Turkey and Azerbaijan. The boycott extends beyond jewellery to include machinery, equipment, and even calls for the Indian film industry to avoid shooting in these countries.

Aupulent Jewellery, India’s premium lab-grown diamond brand, is redefining modern luxury with a powerful blend of legacy craftsmanship and sustainable innovation. Founded in 2021 by Surya Jain, a 5th-generation jeweller with a 150-year family heritage, the brand has quickly emerged as a frontrunner in the lab-grown diamond sector—championing a future where fine jewellery is both ethical and accessible.

From its inception, Aupulent set out to challenge the norms of the traditional diamond industry by making brilliance and sustainability co-exist. Today, the brand offers a thoughtfully curated collection of 100% IGI-certified lab-grown diamond jewellery that includes rings, earrings, bracelets, and pendants crafted with precision, purpose, and personalization.

“We set out to redefine what luxury means in today’s world, where beauty should no longer come at the cost of the environment or one’s conscience. At Aupulent, our mission is to democratize diamond jewellery by making it more transparent, inclusive, and accessible. We’ve retained the richness of heritage craftsmanship while embracing the future of innovation with lab-grown diamonds. It’s about eliminating the traditional barriers of cost and ethical complexity, and creating pieces that are as responsible as they are radiant. Our customers are not just buying jewellery, they’re choosing values, stories, and a more sustainable way to shine.” Surya Jain, Founder & CEO, Aupulent Jewellery

Born from a legacy that traces back over 150 years to its parent brand Nikka Mal Babu Ram Jewellers, Aupulent is built on deep-rooted expertise in design and gemstone quality. While the traditional jewellery house embodied heritage and bespoke craftsmanship, Aupulent represents a natural evolution—one that aligns with modern consumer values of transparency, environmental responsibility, and affordability.

A graduate of Harvard University, Surya Jain brings a globally informed perspective to jewellery retail, fusing age-old artistry with the latest in ethical sourcing and digital innovation. His decision to pivot into lab-grown diamonds was driven by growing demand for clarity—not just in gemstones, but in business practices.

Growth Trajectory and Customer-Centric Innovation

Since its launch in 2021, Aupulent has witnessed significant momentum with its affordable luxury offerings, online-first retail model, and customization options. The brand caters to a rising demographic of conscious consumers who seek timeless designs without compromising on values.

While headquartered in Chandigarh, Aupulent operates primarily through its robust e-commerce platform, offering secure, free shipping across India along with customer-friendly policies such as 15-day returns and a lifetime buyback guarantee. The brand currently has a physical store in Chandigarh and plans to expand into the Delhi NCR region in the near future.

With a focus on user experience, Aupulent also offers a hybrid customization model, allowing customers to design pieces suited to their personal tastes—whether through consultations online or via direct customer support.

Signature Collections

Aupulent’s catalogue spans collections that speak to diverse life moments and styling preferences:

• Everyday Elegance – Sleek, minimal styles crafted for modern daily wear.

• The Regal Edit – Statement pieces designed for weddings, celebrations, and once-in-a-lifetime occasions.
• Conscious Gifting – Thoughtful pieces curated for gifting with purpose—spanning Mother’s Day, anniversaries, and beyond.

With a CAGR of 55%, a growing catalogue of over 5,000 SKUs, and a loyal client base of 1,000+ happy customers across age groups 25 to 65+, Aupulent caters to both men and women. A distinctive aspect of the brand is its emphasis on bespoke creations—offering customized jewellery tailored to individual preferences, fostering a deeper emotional connection between the customer and their jewellery. Aupulent’s vision for the future is anchored in scaling conscious luxury. The brand is actively investing in consumer education, transparent pricing, and next-gen design tools to further simplify and personalize the jewellery-buying journey.