BrandBuzz
Sitara Ghattamaneni Inaugurates PMJ Jewels’ Grand 40th Store in Punjagutta, Hyderabad
The largest-ever PMJ Jewels store, spanning 30,000 square feet, marks a monumental milestone in the brand’s 60-year legacy, with Sitara’s radiant presence and her exclusive jewelry collection stealing the spotlight.
The sparkling city of Hyderabad was abuzz as Sitara Ghattamaneni, brand ambassador of PMJ Jewels and daughter of Telugu superstar Mahesh Babu, unveiled the jewelry brand’s 40th and largest store at Punjagutta. The new flagship, stretching across an expansive 30,000 square feet, is not only the biggest store in PMJ Jewels’ 60-year history but also an epitome of the brand’s tradition, craftsmanship, and timeless appeal.
The launch event was a dazzling affair with Sitara shining brightly—not just for her elegant presence, but also for her charming and witty interactions with the press. As part of the occasion, she introduced her newly launched Sitara Exclusive Half Saree Jewelry Collection, a stunning fusion of traditional South Indian designs and modern flair, capturing the essence of her lively and vibrant personality.
In her signature style, Sitara entertained reporters when asked about her father Mahesh Babu’s much-anticipated film, SSMB29, joking, “Silence is the best part!” before laughing off the teasing, leaving the audience in stitches and showcasing the lighthearted charisma that she shares with her father.
This new PMJ Jewels store promises an exceptional shopping experience, featuring everything from traditional gold and diamonds to cutting-edge designs for contemporary tastes. The Sitara Exclusive Half Saree Jewelry Collection, a highlight of the launch, reflected the craftsmanship and attention to detail PMJ Jewels is known for. The store also offers luxurious amenities, convenient parking, and the brand’s trademark warm hospitality, ensuring an unforgettable experience for every customer.
In her speech, Sitara expressed her excitement about being part of PMJ Jewels’ growth: “It’s an honor to be part of this journey. This store is a beautiful mix of tradition and innovation, and I’m truly proud to launch the Half Saree Collection—it’s something that’s very close to my heart!”
With the opening of its 40th store, PMJ Jewels reinforces its status as a beloved household name in South India. And with Sitara Ghattamaneni leading the way, the brand’s future is sparkling brighter than ever. As she waved to the crowd, playfully evading more questions with a wink, it was clear that Sitara is not only a rising star but also a force to be reckoned with.
BrandBuzz
Kisna Diamond and Gold Jewellery unveils showroom in Moradabad
Kisna Diamond & Gold Jewellery inaugurated its 17th exclusive showroom in Uttar Pradesh and 83rd showroom across the country.
The showroom is located on Kanth Road, Moradabad. The inauguration ceremony was held in the presence of Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Bhupendra Singh Chaudhary, State President BJP, Ritesh Gupta, MLA Moradabad.
Keeping in mind the festive season, Kisna Diamond and Gold Jewellery is offering great offers to its customers. Flat 50% discount on making charges of diamond jewellery and flat 20% discount on making charges of gold jewellery. Along with this, an additional instant discount of 5% is also available on ICICI Bank credit and debit cards.
Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “Moradabad is a rapidly growing city. By entering this market, we are not only expanding our retail network but also strengthening our relationship with our customers. This launch is in line with our vision ‘Har Ghar Kishna’, under which we aim to establish ourselves as India’s fastest growing jewellery brand, so that we can fulfill every woman’s diamond jewellery dream.”
Parag Shah, Director, Kisna said, “Our Moradabad showroom is a blend of traditional beauty and modern elegance, offering customers an exclusive and enriching shopping experience. As the festive season approaches, we invite customers to enjoy our exclusive collections and avail offers that make every occasion even more special.”
BrandBuzz
Kumari Jewels Launches ‘Art of Tart’ – A Bold Ode to Citrus Sophistication
Kumari Jewels, known for its contemporary-meets-classic aesthetic, unveils its latest high-impact edit – Art of Tart – a celebration of colour, charisma, and unapologetic glamour.
Designed for the woman who isn’t afraid to shine, Art of Tart embraces the citrus spectrum with golden citrines, orange-tinted diamonds, and glossy gold accents. This collection reinvents the language of fine jewellery with pieces that are bold yet wearable, playful yet luxurious.
“Art of Tart is about stepping into your power and letting your personality take centre stage,” shares the design team at Kumari. “Each piece is a joyful expression, made to stand out, spark conversation, and add a dose of fun to everyday elegance.”
The collection also reaffirms Kumari’s dedication to crafting distinctive pieces for the modern Indian woman, one who blends tradition with individuality. Crafted in 14k gold, with ethically sourced stones and meticulous detailing, Art of Tart offers versatile styling for festive occasions, destination weddings, and elevated everyday glamour.
Collection Highlights:
Sunkisser Chain Bracelet – A sculptural gold chain that catches the light with every movement perfect for statement stacking or solo wear.
Sunkisser Bali Earrings – Bold hoops drenched in yellow citrine and diamond sparkle designed to dance through every soirée.
Sunrise Statement Earrings – Featuring radiant warm-tone stones inspired by early morning rays, these earrings light up the face and exude confidence.
Melon Earrings – Quirky yet luxurious, these fresh, statement earrings add a playful edge to any ensemble.
Rocker Statement Ring – An edgy yet elegant ring with bold geometric lines and tactile gold surfaces, offering attitude and sophistication in equal measure.
Sass Statement Earrings – Structured silhouette meets unexpected sparkle designed for fashion-forward moments and red-carpet confidence.
Sunrays Lariat Necklace – Sleek and radiant lariat that blends minimalism with sunny brilliance perfect for elevated day-to-night transitions.
Slice Lariat Necklace – A slender strand accented with citrine drops and geometric cuts, an elegant statement for the minimalist maximalist.
BrandBuzz
Tyaani launches Reverie collection designed by Maheep Kapoor
The launch represents Tyaani’s continued expansion in the luxury jewelry market, combining traditional Indian gemstone work with Western historical design influences.
Tyaani has launched a new collection called “Reverie,” designed by Maheep Kapoor. The collection takes inspiration from the Victorian era and features handcrafted pieces made with 18-karat gold, uncut diamonds, and gemstones.
The collection draws from three periods of Victorian design: the Romantic phase, the Grand period, and the Aesthetic movement. Each piece in the line includes traditional navratna stones alongside other precious gems.
Tyaani, owned by filmmaker Karan Johar, created the collection as part of its “Forces of Tyaani” campaign. This marketing effort features several actresses including
Kalki Koechlin
Shefali Shah
Tillotama Shome
Rasika Dugal
Jiya Shankar
The campaign aims to celebrate women who are “redefining success on their terms,” according to the brand. The company positions the jewelry as more than decoration, describing it as an extension of the wearer’s personal story. Maheep Kapoor designed the collection to blend Victorian elegance with modern craftsmanship. The pieces are intended to serve as both contemporary jewelry and future heirlooms.
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