DiamondBuzz
Jos Alukkas increases focus on natural diamonds, observes 28% surge in sales of diamond jewellery
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, is proud to announce a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to the brand’s dedication to offering high-quality, elegant designs and its active efforts to promote natural diamonds in collaboration with the Natural Diamond Council.
The surge in demand highlights a growing consumer preference for premium, durable, and versatile jewellery. With rising disposable incomes and shifting mindsets towards diamonds as symbols of personal style and sophistication, Jos Alukkas has witnessed increased sales in key categories such as engagement rings, wedding bands, and diamond necklaces. The collaboration with NDC aims to further enhance consumer awareness, foster trust, and elevate the desirability of natural diamonds.
Speaking on the occasion, Varghese Alukkas, Managing Director, Jos Alukkas Group, said, “India has emerged as the second-largest market for diamond jewellery, underscoring the nation’s deepening appreciation for natural diamonds. At Jos Alukkas, we have recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This remarkable performance reflects the emotional connection and aspirational value natural diamonds bring to our customers. Our partnership with the Natural Diamond Council strengthens our mission to educate consumers about the enduring brilliance and heritage of natural diamonds.”
Sharing her thoughts, Richa Singh, Managing Director, Natural Diamond Council, India and Middle East said, “We are delighted to collaborate with Jos Alukkas to spread awareness about the unparalleled qualities and ethical sourcing of natural diamonds. Through this partnership, we aim to reach a wider audience by creating engaging content, hosting workshops, and equipping sales teams with tools to narrate the extraordinary journey of natural diamonds. Together, we hope to drive sustainable growth and reinforce the importance of natural diamonds as a key contributor to India’s jewellery industry.”
Adding, John Alukkas, Managing Director, Jos Alukkas Group said, “India continues to lead the global diamond market, with projections estimating the sector to grow by 150% to $18 billion in the coming decade. At Jos Alukkas, we see natural diamonds not just as symbols of luxury but as reflections of individuality, artistry, and sophistication. Our goal is to make these treasures more accessible to consumers through innovative designs that resonate with modern lifestyles. Natural diamonds are fast becoming indispensable expressions of personal style, deeply rooted in India’s evolving aspirations.”
Concluding, Paul J Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, we take immense pride in our efforts to celebrate the legacy of natural diamonds. Through our partnership with the Natural Diamond Council, we aim to inspire trust and admiration for natural diamonds while championing their positive impact on global communities. This collaboration reflects our vision to preserve the heritage of natural diamonds while ensuring they continue to bring joy and meaning to generations to come.”
DiamondBuzz
Diamonds shine brightest at Hong Kong Trade Shows
Diamonds led all gemstones in popularity at 29%, with rubies second at 25% and pearls third at 20%
Diamonds retained their crown as the jewelry industry’s most coveted stone at this year’s Hong Kong trade shows, but the broader market narrative that emerged from the events was one of measured confidence rather than exuberance — a reflection of an industry navigating uncertain global economic currents.
The Hong Kong Trade Development Council, which organizes the Hong Kong International Jewellery Show and the companion Diamond, Gem & Pearl Show, surveyed 1,509 exhibitors and buyers across the two events, held March 4–8. The results, released Sunday, offer a useful barometer of where the trade believes demand is heading.
Diamonds led all gemstones in popularity at 29%, with rubies second at 25% and pearls third at 20% — a ranking that broadly tracks with the premium end of the market, where heritage and scarcity continue to command premiums. Yet the more telling signal may lie in what category exhibitors expect to drive growth: trendy fashion jewelry, cited by 57% of respondents as having the strongest near-term potential, outpaced precious jewelry at 35% and designer jewelry at 21% by a considerable margin.
That gap matters. Fashion jewelry — typically lower price points, faster turnover, more accessible to younger consumers — suggests the industry is hedging, cultivating a broader customer base even as it maintains its traditional focus on high-value stones and metals. Yellow gold reinforced that theme, cited by 40% as the most popular precious metal, benefiting in part from sustained investor and consumer interest in gold as both adornment and store of value.
The Hong Kong government’s budget, released earlier this year, may lend additional support. Authorities outlined plans to strengthen the city’s position as an international gold-trading hub — a policy signal the HKTDC noted could add momentum to the local jewelry market at a time when the city is working to reassert its role as a premier commercial gateway.
On the demand side, respondents identified Korea, ASEAN countries, mainland China, Taiwan and Australia as markets with meaningful growth potential over the next two years — a geographic spread that underscores Asia’s continued centrality to the global jewelry trade even as Western luxury demand has shown signs of softening.
The mood among survey participants was cautious rather than buoyant. Nearly half — 49% — expected overall industry sales to hold steady, while 44% anticipated improvement over the next one to two years. That combination speaks to an industry that has absorbed recent shocks but is not yet prepared to declare a clear recovery. With roughly 80,000 buyers attending the two shows in total, the events themselves suggest the trade remains active and engaged, even if dealmakers are keeping their expectations grounded.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.