DiamondBuzz
Jos Alukkas increases focus on natural diamonds, observes 28% surge in sales of diamond jewellery
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, is proud to announce a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to the brand’s dedication to offering high-quality, elegant designs and its active efforts to promote natural diamonds in collaboration with the Natural Diamond Council.
The surge in demand highlights a growing consumer preference for premium, durable, and versatile jewellery. With rising disposable incomes and shifting mindsets towards diamonds as symbols of personal style and sophistication, Jos Alukkas has witnessed increased sales in key categories such as engagement rings, wedding bands, and diamond necklaces. The collaboration with NDC aims to further enhance consumer awareness, foster trust, and elevate the desirability of natural diamonds.
Speaking on the occasion, Varghese Alukkas, Managing Director, Jos Alukkas Group, said, “India has emerged as the second-largest market for diamond jewellery, underscoring the nation’s deepening appreciation for natural diamonds. At Jos Alukkas, we have recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This remarkable performance reflects the emotional connection and aspirational value natural diamonds bring to our customers. Our partnership with the Natural Diamond Council strengthens our mission to educate consumers about the enduring brilliance and heritage of natural diamonds.”
Sharing her thoughts, Richa Singh, Managing Director, Natural Diamond Council, India and Middle East said, “We are delighted to collaborate with Jos Alukkas to spread awareness about the unparalleled qualities and ethical sourcing of natural diamonds. Through this partnership, we aim to reach a wider audience by creating engaging content, hosting workshops, and equipping sales teams with tools to narrate the extraordinary journey of natural diamonds. Together, we hope to drive sustainable growth and reinforce the importance of natural diamonds as a key contributor to India’s jewellery industry.”
Adding, John Alukkas, Managing Director, Jos Alukkas Group said, “India continues to lead the global diamond market, with projections estimating the sector to grow by 150% to $18 billion in the coming decade. At Jos Alukkas, we see natural diamonds not just as symbols of luxury but as reflections of individuality, artistry, and sophistication. Our goal is to make these treasures more accessible to consumers through innovative designs that resonate with modern lifestyles. Natural diamonds are fast becoming indispensable expressions of personal style, deeply rooted in India’s evolving aspirations.”
Concluding, Paul J Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, we take immense pride in our efforts to celebrate the legacy of natural diamonds. Through our partnership with the Natural Diamond Council, we aim to inspire trust and admiration for natural diamonds while championing their positive impact on global communities. This collaboration reflects our vision to preserve the heritage of natural diamonds while ensuring they continue to bring joy and meaning to generations to come.”
DiamondBuzz
Global Diamond Market Showed Mixed Trends In March As The Middle East Conflict Escalates
How Scarcity In Large Stones and Geopolitical Shifting Are Redefining Luxury Value
The global diamond industry continues to navigate a multifaceted landscape as the second quarter approaches. While geopolitical shifts and evolving supply chains have introduced new pressures, the market remains defined by a clear divergence in demand—favoring high-carat rarity and strategic retail consolidation.
The escalation of conflict in the Middle East during February 2026 has reverberated through major trading hubs. Iranian missile strikes created temporary disruptions in Israel and Dubai, traditionally the heartbeat of the rough diamond trade. In response, rough tender houses have demonstrated remarkable agility, relocating sales to maintain liquidity.
Despite these logistical hurdles, the industry’s infrastructure remains resilient, though Indian manufacturers continue to monitor access to rough supply closely as tender locations shift.
The RapNet Diamond Index (RAPI™) for March underscores a market divided by size and scarcity. While the “big stone” luxury segment remains robust, smaller goods are facing a period of price correction.
The March performance metrics reveal a period of strategic recalibration across the diamond market, characterized by a clear correlation between stone size and price volatility. Smaller categories faced the most pronounced headwinds, with 0.50-carat stones undergoing a significant 3.5% adjustment and 0.30-carat goods softening by 1.1%. Mid-range 1-carat diamonds continued a gradual correction with a 1.7% decline, reflecting a broader trend of cautious buying in the commercial segment.
In contrast, the high-end 3-carat category demonstrated remarkable resilience, slipping only 0.5% to remain relatively stable—a testament to the enduring appeal and scarcity of larger, investment-grade stones amidst shifting global dynamics.
Conversely, 2-carat stones and above are witnessing a supply-side squeeze. Long fancy shapes are experiencing heightened desirability, and New York wholesalers report a steady flow of retail orders for high-end, investment-grade diamonds.
At the source, De Beers is signaling a more exclusive approach to the market. Following its March sight—where prices for 5-carat rough and above reportedly increased—the miner announced a reduction in its sightholder base. For the contract period beginning July 1, the list will shrink by 20–25 clients, ensuring that supply is concentrated among the most strategically aligned partners.
In the retail sector, Signet Jewelers closed its fiscal year with a strong performance, reporting $6.81 billion in sales (a 1.6% year-on-year increase). This financial health is paired with a strategic rebranding: the integration of the James Allen platform into Blue Nile. This move signals a renewed commitment to the natural diamond sector, positioning Blue Nile as a premier destination for consumers seeking authentic, timeless luxury.
While the reduction of US tariffs on Indian goods to 10% provides some relief, the industry remains vigilant. As we move further into 2026, the focus for global players will undoubtedly remain on securing high-quality rough and catering to the unwavering demand for the market’s most significant, large-scale stones.
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