DiamondBuzz
Jos Alukkas increases focus on natural diamonds, observes 28% surge in sales of diamond jewellery
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, is proud to announce a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to the brand’s dedication to offering high-quality, elegant designs and its active efforts to promote natural diamonds in collaboration with the Natural Diamond Council.
The surge in demand highlights a growing consumer preference for premium, durable, and versatile jewellery. With rising disposable incomes and shifting mindsets towards diamonds as symbols of personal style and sophistication, Jos Alukkas has witnessed increased sales in key categories such as engagement rings, wedding bands, and diamond necklaces. The collaboration with NDC aims to further enhance consumer awareness, foster trust, and elevate the desirability of natural diamonds.
Speaking on the occasion, Varghese Alukkas, Managing Director, Jos Alukkas Group, said, “India has emerged as the second-largest market for diamond jewellery, underscoring the nation’s deepening appreciation for natural diamonds. At Jos Alukkas, we have recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This remarkable performance reflects the emotional connection and aspirational value natural diamonds bring to our customers. Our partnership with the Natural Diamond Council strengthens our mission to educate consumers about the enduring brilliance and heritage of natural diamonds.”
Sharing her thoughts, Richa Singh, Managing Director, Natural Diamond Council, India and Middle East said, “We are delighted to collaborate with Jos Alukkas to spread awareness about the unparalleled qualities and ethical sourcing of natural diamonds. Through this partnership, we aim to reach a wider audience by creating engaging content, hosting workshops, and equipping sales teams with tools to narrate the extraordinary journey of natural diamonds. Together, we hope to drive sustainable growth and reinforce the importance of natural diamonds as a key contributor to India’s jewellery industry.”
Adding, John Alukkas, Managing Director, Jos Alukkas Group said, “India continues to lead the global diamond market, with projections estimating the sector to grow by 150% to $18 billion in the coming decade. At Jos Alukkas, we see natural diamonds not just as symbols of luxury but as reflections of individuality, artistry, and sophistication. Our goal is to make these treasures more accessible to consumers through innovative designs that resonate with modern lifestyles. Natural diamonds are fast becoming indispensable expressions of personal style, deeply rooted in India’s evolving aspirations.”
Concluding, Paul J Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, we take immense pride in our efforts to celebrate the legacy of natural diamonds. Through our partnership with the Natural Diamond Council, we aim to inspire trust and admiration for natural diamonds while championing their positive impact on global communities. This collaboration reflects our vision to preserve the heritage of natural diamonds while ensuring they continue to bring joy and meaning to generations to come.”
DiamondBuzz
Belgian Prime Minister Bart De Wever opens expanded HRD Antwerp laboratory in Mumbai
HRD Antwerp is increasing its research capacity in Mumbai by 30%. The official opening, which takes place as part of a two-day visit by Prime Minister Bart De Wever to India, marks an important next step in the growth of HRD Antwerp in India
In the presence of Belgian Prime Minister Bart De Wever, HRD Antwerp, Europe’s leading authority in diamond and jewellery grading and a subsidiary of the Antwerp World Diamond Centre (AWDC), officially opened its renovated and significantly expanded laboratory in the Bandra Kurla Complex (BKC) in Mumbai, India. Thanks to the expansion, HRD Antwerp is increasing its research capacity in Mumbai by 30%. The official opening, which takes place as part of a two-day visit by Prime Minister Bart De Wever to India, marks an important next step in the growth of HRD Antwerp in India, one of the world’s leading centres for the trade and cutting of natural diamonds.
For HRD Antwerp, a grading report is not an administrative document but a guarantee of trust, transparency and authenticity. As an independent, neutral party between science, industry and consumer, HRD Antwerp is a worldwide guarantor of objective and reliable diamond and jewellery grading, a principle the organisation has upheld since its founding. HRD Antwerp was established in 1973 and has been active in India since 2012. Today it serves around 1,500 clients there, including jewellery manufacturers and retailers, as well as companies that produce and trade cut diamonds.
The Indian branch now accounts for 59% of HRD Antwerp’s total group revenue and is expected to grow by 15.4% this year, compared with a projected growth of 12.6% for the group as a whole. Jewellery grading is an important growth driver in this respect: as much as 47% of HRD Antwerp’s total revenue increase comes from that segment.

“As the authority in grading reports for natural diamonds and diamond jewellery, and in research into natural diamonds, we are already firmly established in India today”, says Paul De Wachter, CEO of HRD Antwerp. “India remains the world’s most important centre for diamond cutting. For a diamond laboratory such as HRD Antwerp, which provides cut natural diamonds with an independent and objective grading report, it is therefore essential to keep investing in this market.”
Thanks to the expansion, HRD Antwerp in Mumbai can now examine and grade up to 2,000 diamonds per day, a capacity increase of 30%. To support this additional capacity, HRD Antwerp is recruiting 40 additional employees to work full time. The investment underlines HRD Antwerp’s confidence in the Indian market and strengthens the longstanding cooperation between Belgium and India within the international diamond and jewellery sector.

During the opening, Prime Minister Bart De Wever was given a tour of the renovated office. He was shown the diamond grading process and was able to examine a diamond up close himself using a microscope. The demonstration was provided by HRD Antwerp’s Indian experts.
Alongside the Prime Minister, also present were Paul De Wachter, CEO of HRD Antwerp, Ramakant Mitkar, Managing Director of HRD Antwerp India, Chirag Shah, Vice Chairman of AWDC, Didier Vanderhasselt, Belgian Ambassador to India, and Frank Geerkens, Consul General of Belgium in Mumbai.
Paul De Wachter, CEO of HRD Antwerp: “The visit of our Prime Minister underlines the importance of cooperation between Belgium and India within the global diamond sector. India and Antwerp together form two indispensable links in the international diamond chain. With this expansion, we are investing not only in additional capacity, but above all in the future of our cooperation with the Indian diamond and jewellery sector.”
Bart De Wever, Prime Minister of Belgium wrote the following message in HRD Antwerp’s guestbook during his visit: ” Sicut adamas fulget, ita fiducia inter gentes monet. As a diamond shines, so trust endures between nations “
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