DiamondBuzz
Jos Alukkas increases focus on natural diamonds, observes 28% surge in sales of diamond jewellery

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, is proud to announce a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to the brand’s dedication to offering high-quality, elegant designs and its active efforts to promote natural diamonds in collaboration with the Natural Diamond Council.
The surge in demand highlights a growing consumer preference for premium, durable, and versatile jewellery. With rising disposable incomes and shifting mindsets towards diamonds as symbols of personal style and sophistication, Jos Alukkas has witnessed increased sales in key categories such as engagement rings, wedding bands, and diamond necklaces. The collaboration with NDC aims to further enhance consumer awareness, foster trust, and elevate the desirability of natural diamonds.
Speaking on the occasion, Varghese Alukkas, Managing Director, Jos Alukkas Group, said, “India has emerged as the second-largest market for diamond jewellery, underscoring the nation’s deepening appreciation for natural diamonds. At Jos Alukkas, we have recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This remarkable performance reflects the emotional connection and aspirational value natural diamonds bring to our customers. Our partnership with the Natural Diamond Council strengthens our mission to educate consumers about the enduring brilliance and heritage of natural diamonds.”
Sharing her thoughts, Richa Singh, Managing Director, Natural Diamond Council, India and Middle East said, “We are delighted to collaborate with Jos Alukkas to spread awareness about the unparalleled qualities and ethical sourcing of natural diamonds. Through this partnership, we aim to reach a wider audience by creating engaging content, hosting workshops, and equipping sales teams with tools to narrate the extraordinary journey of natural diamonds. Together, we hope to drive sustainable growth and reinforce the importance of natural diamonds as a key contributor to India’s jewellery industry.”
Adding, John Alukkas, Managing Director, Jos Alukkas Group said, “India continues to lead the global diamond market, with projections estimating the sector to grow by 150% to $18 billion in the coming decade. At Jos Alukkas, we see natural diamonds not just as symbols of luxury but as reflections of individuality, artistry, and sophistication. Our goal is to make these treasures more accessible to consumers through innovative designs that resonate with modern lifestyles. Natural diamonds are fast becoming indispensable expressions of personal style, deeply rooted in India’s evolving aspirations.”
Concluding, Paul J Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, we take immense pride in our efforts to celebrate the legacy of natural diamonds. Through our partnership with the Natural Diamond Council, we aim to inspire trust and admiration for natural diamonds while championing their positive impact on global communities. This collaboration reflects our vision to preserve the heritage of natural diamonds while ensuring they continue to bring joy and meaning to generations to come.”

DiamondBuzz
Zen Diamond Unveils the Soirée Collection: Where Modern Gold Meets Italian Artistry

Zen Diamond, the internationally acclaimed fine jewellery brand, introduces The Soirée Collection — a bold and elegant line of contemporary gold jewellery that blends modern design with the finesse of Italian craftsmanship. Each piece in the collection is thoughtfully designed to elevate evening wear, offering a seamless balance of sophistication and standout style.
Crafted in polished gold and accentuated with exquisite detailing, The Soirée Collection brings together sculptural forms, refined silhouettes, and signature touches that celebrate quiet luxury. From intimate dinners to formal galas, the pieces are designed to make a lasting impression.
A standout piece is the coiled gold bracelet, gracefully encircling the wrist with fluid form and diamond-accented ends, shaped in marquise and round motifs. Inside, Zen’s hidden signature diamond adds a discreet mark of excellence.






The wind chime-inspired necklace features a cascade of layered gold bars anchored by a diamond-set central bar and a sapphire clasp, marrying movement and colour in harmonious rhythm.
Another highlight, a sculptural necklace with a twin-arc design, is crafted in warm gold and finished with a diamond-studded bar at the center, embodying strength and elegance.
Sculptural rings in the collection embrace open-ended forms — one featuring a diamond-set square and arrow motif for a bold contrast, while another showcases closely set pavé diamonds at either end, creating a radiant and modern silhouette.
Completing the collection are refined earrings shaped in an elongated marquise form, enhanced by a rhythmic pattern of alternating diamonds along the inner curve. An iris-inspired stud adds a poetic finish, reflecting Zen Diamond’s commitment to detail and artistry.
With The Soirée Collection, Zen Diamond redefines contemporary glamour — infusing timeless gold with modern edge and impeccable craftsmanship.
DiamondBuzz
AfDB approves $304 million loan to Botswana

The African Development Bank (AfDB) has approved a $304 million loan to support Botswana’s efforts to stabilise its public finances and implement key economic and governance reforms amid falling diamond revenues.
It marks a critical intervention in the country’s ongoing struggle with fiscal instability, primarily driven by a sharp decline in diamond revenues. This analysis examines the context, intent, and expected impact of the loan, as well as the broader economic challenges facing Botswana.
The loan aims to help Botswana navigate a widening fiscal deficit—expected to hit 6.7% of GDP this year—after the economy shrank by 1.7% in 2024, largely due to subdued global demand for diamonds, which account for around 80% of the country’s exports.
The $304 million loan is structured as a one-year general budget support operation for the 2025/26 fiscal year, under the Governance and Economic Resilience Support Programme (GERSP). The program is designed to address two main objectives:
Strengthening fiscal sustainability and transparency: Measures include boosting domestic revenue collection, curbing illicit financial flows, and enhancing the efficiency and accountability of public spending.
Stimulating inclusive economic growth: The program supports micro, small, and medium enterprises (MSMEs), with a particular focus on businesses owned by women and youth, to foster job creation and reduce inequality.
DiamondBuzz
Surat diamond manufacturers implement summer shutdowns on lower demand

Diamond manufacturers in Surat, India’s diamond polishing hub, have begun implementing summer shutdowns for the first time in years as demand for natural stones remains persistently weak and the threat of steep U.S. tariffs looms over the industry.
Traditionally, factories in Surat—home to nearly 4,000 diamond units—take their main annual break during Diwali, remaining operational through the summer months. However, the ongoing downturn has prompted many units to extend Diwali closures and introduce unpaid summer breaks, a move not seen in previous years.
Around 10% of Surat’s diamond factories have declared a summer holiday of at least 15 days, with some major units planning to stay shut until June 6, according to industry sources and local media reports. The closures have triggered an exodus of thousands of migrant workers, many of whom are returning to their hometowns in Saurashtra and North Gujarat as operations wind down.
-
BrandBuzz2 months ago
Mia by Tanishq Unveils ‘Fiora’ Collection This Akshaya Tritiya: A Celebration of Nature’s Blossoms and New Beginnings
-
GlamBuzz3 weeks ago
Gokulam Signature Jewels Debuts in Hyderabad with Glamorous Launch at KPHB
-
National News3 weeks ago
Emmadi Silver Jewellery Launches First Karnataka Store with Grand Opening in Bengaluru’s Malleshwaram
-
DiamondBuzz3 weeks ago
De Beers CEO: confident the US will exempt diamonds from reciprocal tariffs