DiamondBuzz
Jos Alukkas increases focus on natural diamonds, observes 28% surge in sales of diamond jewellery
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, is proud to announce a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to the brand’s dedication to offering high-quality, elegant designs and its active efforts to promote natural diamonds in collaboration with the Natural Diamond Council.
The surge in demand highlights a growing consumer preference for premium, durable, and versatile jewellery. With rising disposable incomes and shifting mindsets towards diamonds as symbols of personal style and sophistication, Jos Alukkas has witnessed increased sales in key categories such as engagement rings, wedding bands, and diamond necklaces. The collaboration with NDC aims to further enhance consumer awareness, foster trust, and elevate the desirability of natural diamonds.
Speaking on the occasion, Varghese Alukkas, Managing Director, Jos Alukkas Group, said, “India has emerged as the second-largest market for diamond jewellery, underscoring the nation’s deepening appreciation for natural diamonds. At Jos Alukkas, we have recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This remarkable performance reflects the emotional connection and aspirational value natural diamonds bring to our customers. Our partnership with the Natural Diamond Council strengthens our mission to educate consumers about the enduring brilliance and heritage of natural diamonds.”
Sharing her thoughts, Richa Singh, Managing Director, Natural Diamond Council, India and Middle East said, “We are delighted to collaborate with Jos Alukkas to spread awareness about the unparalleled qualities and ethical sourcing of natural diamonds. Through this partnership, we aim to reach a wider audience by creating engaging content, hosting workshops, and equipping sales teams with tools to narrate the extraordinary journey of natural diamonds. Together, we hope to drive sustainable growth and reinforce the importance of natural diamonds as a key contributor to India’s jewellery industry.”
Adding, John Alukkas, Managing Director, Jos Alukkas Group said, “India continues to lead the global diamond market, with projections estimating the sector to grow by 150% to $18 billion in the coming decade. At Jos Alukkas, we see natural diamonds not just as symbols of luxury but as reflections of individuality, artistry, and sophistication. Our goal is to make these treasures more accessible to consumers through innovative designs that resonate with modern lifestyles. Natural diamonds are fast becoming indispensable expressions of personal style, deeply rooted in India’s evolving aspirations.”
Concluding, Paul J Alukkas, Managing Director, Jos Alukkas said, “At Jos Alukkas, we take immense pride in our efforts to celebrate the legacy of natural diamonds. Through our partnership with the Natural Diamond Council, we aim to inspire trust and admiration for natural diamonds while championing their positive impact on global communities. This collaboration reflects our vision to preserve the heritage of natural diamonds while ensuring they continue to bring joy and meaning to generations to come.”
DiamondBuzz
Christie’s Top Jewels: Kashmir Sapphires, Rare Diamonds and Paraiba Tourmalines Dominate the Sale
A dazzling lineup of historic sapphires, exceptional diamonds, and iconic signed pieces pushed multiple lots well past expectations at Christie’s, reaffirming strong global demand for top-tier gemstones.
A Tiffany & Co. necklace shattered the world auction record for a Paraiba tourmaline at Christie’s New York, achieving an extraordinary $4.2 million—more than seven times its high estimate. The striking piece, centered on a 13.54-carat triangular modified brilliant-cut Paraiba tourmaline and accented with an array of round, pear and square-shaped diamonds, soared past its expected ceiling of $600,000 to become the top lot of the Magnificent Jewels sale held on December 10.
Christie’s reported that the auction totaled $46.5 million with an impressive 95% sell-through rate, reflecting robust demand for exceptional gemstones and signed jewels. Highlights included strong results for pieces by Harry Winston, Van Cleef & Arpels, and Cartier, all of which attracted enthusiastic bidding from collectors.
Kashmir Sapphires Lead the Charge
One of the most impressive results came from a pair of circa 1910 antique earrings featuring two cushion mixed-cut Kashmir sapphires of 11.92 and 12.61 carats, suspended from old-cut diamonds. The earrings achieved $3.1 million, doubling their estimate of $1.5 million to $2 million.
Another standout was an Art Deco Cartier ring from around 1925, centering the famed 17.66-carat Rockefeller Kashmir sapphire. Set as a sugarloaf cabochon with single-cut diamonds, the ring sold for $2.6 million, within its estimate of $1.5 million to $2.5 million.
A third Kashmir sapphire highlight was a cushion mixed-cut, 16.23-carat stone surrounded by old-cut diamonds. It soared to $1.8 million, far exceeding its $500,000 to $700,000 estimate.
Exceptional Diamonds Impress
High-quality diamonds also drew strong attention:
A ring featuring a 27.19-carat, D-color, VS1, type IIa emerald-cut diamond closed at $1.9 million, comfortably above its estimate of $1.4 million to $1.8 million.
A Cartier ring showcasing a 23.03-carat, D, VVS2 rectangular step-cut diamond flanked by trapezoid diamonds sold for $1.1 million (estimate: $800,000 to $1.2 million).
A ring once owned by Barbara and Frank Sinatra, set with a 20.60-carat, D, VVS1 emerald-cut diamond between triangular diamonds, achieved $990,600.
A dramatic pair of diamond earrings featuring three pear-shaped diamonds each also performed well. With stones ranging from 11.36 carats (D, VS2) to 5.13 carats (E–I, VS2–I1), the set sold for $863,600 against an estimate of $500,000 to $700,000.
Color Gemstones See Surprising Momentum
In a notable win for color, a pair of Tiffany & Co. earrings featuring two oval modified brilliant-cut Paraiba tourmalines weighing 3.19 and 3.45 carats framed in round diamonds achieved $1.3 million—a dramatic leap over their presale estimate of $120,000 to $180,000.
Designer Pieces Close the Sale Strong
Rounding out the top lots were vibrant JAR earrings set with cushion, oval, pear, and round rubies surrounded by round diamonds. The iconic piece sold for $787,400, surpassing expectations of $400,000 to $600,000.
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