BrandBuzz
The House of Masaba x Amrapali Jewels introduce a 46-piece stunning fine jewellery collection
In a dazzling collaboration, House of Masaba has teamed up with Amrapali Jewels to introduce a stunning new collection that seamlessly blends contemporary style with timeless elegance. This exclusive range of fine jewellery celebrates the strength, resilience, and beauty of Indian craftsmanship, featuring intricate designs and luxurious materials like 18kt gold, full-cut diamonds, and vibrant gemstones. From the bold ‘Heera Nandi’ neckpiece to the statement-making ‘Trinket Hoarder’ neckpiece, each piece tells a story of heritage and modernity. Whether you’re looking for a piece to add flair to a festive look or a statement item to carry through your everyday elegance, this collection offers something for every jewellery lover. Let’s take a closer look at the exquisite designs that are set to redefine the fine jewellery landscape.
The collection has been launched with a campaign featuring Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar.
Commenting on the launch, Masaba Gupta, founder of House of Masaba in a statement said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.”
Tarang Arora, CEO of Amrapali Jewels added, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it’s an absolute joy to join hands with such a dynamic and fearless creative force. Together, we’ve curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.”
The collection will exclusively be available for preview at House of Masaba’s largest bridal flagship store in Mehrauli, New Delhi.
The Heera Nandi Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Oval Cut Emerald
Perfect for post-festivities, pair it with a crisp white shirt for a cosy, elegant look.
The Countryside Earring
18kt Gold with Full Cut Diamonds | 51 Carat Cabochon Emerald
Symbolizing strength and resilience, etched with the beloved Nandi.
The Nirbhau Nirvair Nimrata Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Coloured Enamel Backing
Inspired by a Persian archival necklace, embodying “without fear, without hate, with love.”
The Trinket Hoarder Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Baguette Diamonds | White Sapphires | Amethyst | Cabochon Rubies | Peridot | Tourmaline | Aquamarine | Tanzanite | Emeralds
The After Eight Earrings
18kt Gold with antique finish | Full Cut Diamonds | Amethyst | Peridot | Tanzanite | Citrines | Swiss Blue Topaz | Pan Cut Tourmalines
BrandBuzz
Jagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories
~ Starring Jitendra Joshi, Madhurani Gokhale, Sai Godbole, and Pradeep Welankar, the Marathi short film celebrates the emotions woven into family heirlooms while offering a fresh perspective on gold exchange ~
Indian heritage jewellery brand Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled ‘The Godhadi Effect’, a heartfelt Marathi short film that explores the emotional bond families share with their jewellery while gently encouraging a fresh perspective on gold exchange.
Starring acclaimed Marathi actors Jitendra Joshi, Madhurani Gokhale, Sai Godbole and Pradeep Welankar, the film beautifully captures the relationships, memories and traditions that are often passed down through treasured pieces of jewellery. Inspired by the godhadi—a traditional quilt lovingly stitched together from cherished pieces of fabric—the story reflects how memories continue to live on across generations, even as they take new forms.
The film marks JGP Jewellers’ second storytelling-led campaign featuring the same ensemble cast, following its widely appreciated festive film, ‘The Result’, which celebrated equality in modern families. Through meaningful storytelling rooted in everyday life, the brand continues to create narratives that connect with audiences beyond jewellery.
At its heart, ‘The Godhadi Effect’ aims to create awareness around gold exchange by encouraging families to see their old jewellery not just as precious memories, but to create new ones.
Speaking about the initiative, Asavari Pednekar, Managing Director, Jagannath Gangaram Pednekar (JGP) Jewellers, said:
“Every piece of jewellery has a story – it reflects celebrations, relationships and memories that stay with us for generations. With ‘The Godhadi Effect’, we wanted to celebrate these emotions while encouraging families to look at gold exchange through a new lens. We hope the film resonates with families and inspires meaningful conversations around preserving both memories and value.” Our Brand Agency, ADbhoot, has conceptualized and developed this film.
With ‘The Godhadi Effect’, JGP Jewellers continues to reinforce its belief that jewellery is far more than an ornament. Through stories that celebrate everyday relationships and timeless values, the brand continues to strengthen its emotional connection with customers while remaining rooted in trust, craftsmanship and family traditions.
About Jagannath Gangaram Pednekar (JGP) Jewellers
Founded in 1950, JGP Jewellers (Jagannath Gangaram Pednekar Jewellers) is a trusted jewellery retailer with a strong presence across Maharashtra and Goa. Renowned for its commitment to purity, transparency, craftsmanship, and customer trust, the brand offers an extensive collection of gold, diamond, silver, and bridal jewellery that blends traditional artistry with contemporary design. Today, with 25 stores and a legacy spanning over seven decades, JGP Jewellers continues to serve generations of customers across the region.
You can watch the campaign here:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.