BrandBuzz
The House of Masaba x Amrapali Jewels introduce a 46-piece stunning fine jewellery collection
In a dazzling collaboration, House of Masaba has teamed up with Amrapali Jewels to introduce a stunning new collection that seamlessly blends contemporary style with timeless elegance. This exclusive range of fine jewellery celebrates the strength, resilience, and beauty of Indian craftsmanship, featuring intricate designs and luxurious materials like 18kt gold, full-cut diamonds, and vibrant gemstones. From the bold ‘Heera Nandi’ neckpiece to the statement-making ‘Trinket Hoarder’ neckpiece, each piece tells a story of heritage and modernity. Whether you’re looking for a piece to add flair to a festive look or a statement item to carry through your everyday elegance, this collection offers something for every jewellery lover. Let’s take a closer look at the exquisite designs that are set to redefine the fine jewellery landscape.
The collection has been launched with a campaign featuring Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar.
Commenting on the launch, Masaba Gupta, founder of House of Masaba in a statement said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.”
Tarang Arora, CEO of Amrapali Jewels added, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it’s an absolute joy to join hands with such a dynamic and fearless creative force. Together, we’ve curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.”
The collection will exclusively be available for preview at House of Masaba’s largest bridal flagship store in Mehrauli, New Delhi.
The Heera Nandi Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Oval Cut Emerald
Perfect for post-festivities, pair it with a crisp white shirt for a cosy, elegant look.
The Countryside Earring
18kt Gold with Full Cut Diamonds | 51 Carat Cabochon Emerald
Symbolizing strength and resilience, etched with the beloved Nandi.
The Nirbhau Nirvair Nimrata Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Coloured Enamel Backing
Inspired by a Persian archival necklace, embodying “without fear, without hate, with love.”
The Trinket Hoarder Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Baguette Diamonds | White Sapphires | Amethyst | Cabochon Rubies | Peridot | Tourmaline | Aquamarine | Tanzanite | Emeralds
The After Eight Earrings
18kt Gold with antique finish | Full Cut Diamonds | Amethyst | Peridot | Tanzanite | Citrines | Swiss Blue Topaz | Pan Cut Tourmalines
BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.
The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:
“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
-
TechBuzz46 minutes agoC4i4 Team Explores AI, Industry 4.0 Applications At IIGJ, Mega CFC
-
National News1 hour agoGold Loans Emerge As India’s Second-Largest Retail Credit Segment: TransUnion CIBIL
-
DiamondBuzz27 minutes agoIndia LGD Sector Is Pushing Back Against Aggressive Discounting
-
National News21 minutes agoDeepa Jewellers Lists At Rs 221, A 25% Premium
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.