BrandBuzz
The House of Masaba x Amrapali Jewels introduce a 46-piece stunning fine jewellery collection
In a dazzling collaboration, House of Masaba has teamed up with Amrapali Jewels to introduce a stunning new collection that seamlessly blends contemporary style with timeless elegance. This exclusive range of fine jewellery celebrates the strength, resilience, and beauty of Indian craftsmanship, featuring intricate designs and luxurious materials like 18kt gold, full-cut diamonds, and vibrant gemstones. From the bold ‘Heera Nandi’ neckpiece to the statement-making ‘Trinket Hoarder’ neckpiece, each piece tells a story of heritage and modernity. Whether you’re looking for a piece to add flair to a festive look or a statement item to carry through your everyday elegance, this collection offers something for every jewellery lover. Let’s take a closer look at the exquisite designs that are set to redefine the fine jewellery landscape.
The collection has been launched with a campaign featuring Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar.
Commenting on the launch, Masaba Gupta, founder of House of Masaba in a statement said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.”
Tarang Arora, CEO of Amrapali Jewels added, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it’s an absolute joy to join hands with such a dynamic and fearless creative force. Together, we’ve curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.”
The collection will exclusively be available for preview at House of Masaba’s largest bridal flagship store in Mehrauli, New Delhi.
The Heera Nandi Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Oval Cut Emerald
Perfect for post-festivities, pair it with a crisp white shirt for a cosy, elegant look.
The Countryside Earring
18kt Gold with Full Cut Diamonds | 51 Carat Cabochon Emerald
Symbolizing strength and resilience, etched with the beloved Nandi.
The Nirbhau Nirvair Nimrata Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Coloured Enamel Backing
Inspired by a Persian archival necklace, embodying “without fear, without hate, with love.”
The Trinket Hoarder Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Baguette Diamonds | White Sapphires | Amethyst | Cabochon Rubies | Peridot | Tourmaline | Aquamarine | Tanzanite | Emeralds
The After Eight Earrings
18kt Gold with antique finish | Full Cut Diamonds | Amethyst | Peridot | Tanzanite | Citrines | Swiss Blue Topaz | Pan Cut Tourmalines
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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