BrandBuzz
The House of Masaba x Amrapali Jewels introduce a 46-piece stunning fine jewellery collection
In a dazzling collaboration, House of Masaba has teamed up with Amrapali Jewels to introduce a stunning new collection that seamlessly blends contemporary style with timeless elegance. This exclusive range of fine jewellery celebrates the strength, resilience, and beauty of Indian craftsmanship, featuring intricate designs and luxurious materials like 18kt gold, full-cut diamonds, and vibrant gemstones. From the bold ‘Heera Nandi’ neckpiece to the statement-making ‘Trinket Hoarder’ neckpiece, each piece tells a story of heritage and modernity. Whether you’re looking for a piece to add flair to a festive look or a statement item to carry through your everyday elegance, this collection offers something for every jewellery lover. Let’s take a closer look at the exquisite designs that are set to redefine the fine jewellery landscape.

The collection has been launched with a campaign featuring Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar.
Commenting on the launch, Masaba Gupta, founder of House of Masaba in a statement said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.”

Tarang Arora, CEO of Amrapali Jewels added, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it’s an absolute joy to join hands with such a dynamic and fearless creative force. Together, we’ve curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.”
The collection will exclusively be available for preview at House of Masaba’s largest bridal flagship store in Mehrauli, New Delhi.

The Heera Nandi Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Oval Cut Emerald
Perfect for post-festivities, pair it with a crisp white shirt for a cosy, elegant look.
The Countryside Earring
18kt Gold with Full Cut Diamonds | 51 Carat Cabochon Emerald
Symbolizing strength and resilience, etched with the beloved Nandi.
The Nirbhau Nirvair Nimrata Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Coloured Enamel Backing
Inspired by a Persian archival necklace, embodying “without fear, without hate, with love.”
The Trinket Hoarder Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Baguette Diamonds | White Sapphires | Amethyst | Cabochon Rubies | Peridot | Tourmaline | Aquamarine | Tanzanite | Emeralds
The After Eight Earrings
18kt Gold with antique finish | Full Cut Diamonds | Amethyst | Peridot | Tanzanite | Citrines | Swiss Blue Topaz | Pan Cut Tourmalines
BrandBuzz
Divine Solitaires unveils unique ‘Three-Way Wearing’ earrings for modern women

Women today are taking up multiple tasks effortlessly and as they move fluidly between their professional, social, and personal roles, they need jewellery to keep up with their dynamic lifestyles.
These strong, independent, multi-tasking trailblazers seek variety, adaptability, and elegance in every versatile piece of diamond jewellery they own. Divine Solitaires’ innovative ‘Three-Way Wearing’ earnings tick off all these boxes and more, offering modern women the choice of accessorising their outfits with a pair of earrings that can be worn in three different ways.
Each pair offers multiple styling possibilities to match changing moods, outfits, and occasions. The best part? You don’t need to spend on several purchases to achieve your dream look. So, when you can have a pair of classic solitaires, a bold statement piece, and chic dangling earrings all in one, why buy all three separately?
The ‘Three Way Wearing’ Range by Divine Solitaires
‘Three-Way Wearing’ embodies the essence of the collection—one earring, three distinct ways to wear it. Beyond functionality, the earrings reflect the spirit of today’s woman: adaptable, expressive, and ever evolving, transforming to match different facets of her personality and lifestyle. At the heart of this pair is a stunning solitaire which transforms into three distinct styles:
Classic Diamond Solitaire Stud
A timeless must-have, this pair of diamond solitaires exude sophistication and grace, making them a perfect accessory for elegant and minimalist daily wear.
Statement Earring
For women who want to make their presence be felt, the piece transforms into a bold, eye-catching design reflecting a rizz and confidence.
Dangling Chic
The third design adds a playful yet refined layer to the piece that adds a touch of glamour to your outfit you wear for a soiree, a party or a special occasion.
Each of Divine Solitaires’ gems carries an exclusive trademark symbol, with an embedded diamond between the ‘D’ and ’S’ embossing—a rare mark of guarantee and purity, reflecting the highest international standards. These solitaires are ethically sourced, natural, and treatment-free, ensuring your jewellery is not only a work of art but also a responsible choice.
At Divine Solitaires, each solitaire is precisely cut to maximize brilliance, featuring a rare symmetrical pattern of 8 hearts and 8 arrows. Only 1% of diamonds are cut this way, ensuring superior light performance. Our stringent quality control and 123-parameter guarantee certificate ensure every diamond meets the highest standards.
Customers and retailers can easily track and compare prices via the mobile app. A 100% upgrade, guaranteed buyback, and exchange options are also offered.
BrandBuzz
Kisna Diamond & Gold Jewellery to open 60+ new showrooms across India in 2025
Kisna is set to surpass 120 exclusive showrooms across India this year with its planned expansion

Kisna Diamond & Gold Jewellery, one of India’s leading jewellery brands, has announced an ambitious expansion plan to open 60+ new showrooms across the country in 2025. This strategic move aligns with Kisna’s commitment to making high-quality diamond and gold jewellery more accessible to consumers nationwide.
With this aggressive retail expansion, Kisna aims to strengthen its presence in both metro cities such as Hyderabad, Kolkata, Chennai as well as high-growth tier-2 and tier-3 markets like Guwahati, Vizag, Rajkot, Meerut. The brand will also mark its entry into Faridabad, Bhubaneswar, Assam and Manipur, further solidifying its position as a trusted jewellery brand across India. The new showrooms will showcase an extensive range of exquisite diamond and gold jewellery, ensuring a seamless and luxurious shopping experience for customers.
The jewellery industry in India is witnessing significant shifts, driven by evolving consumer preferences, digital transformation, and the increasing demand for personalization. Trends such as color stone, moderate, pearls, mixing metals, station chains, lightweight trousseau jewellery sets are gaining traction. With rising disposable incomes and a growing preference for branded jewellery, the industry is poised for robust growth. Kisna’s expansion aligns with these market trends, offering contemporary, high-quality designs that cater to both traditional and modern sensibilities.
Despite the surge in gold prices, the demand for gold jewelry remains strong, driven by its cultural significance and timeless appeal. Kisna is well-positioned to cater to this growing demand with its diverse collection that seamlessly blends contemporary trends with traditional craftsmanship. Each piece is thoughtfully designed to reflect elegance, sophistication, and cultural heritage, making it an ideal choice for modern consumers.

Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “We are thrilled to embark on this significant expansion journey, reinforcing Kisna’s legacy of trust, craftsmanship, and innovation. As the demand for premium yet affordable jewellery continues to rise, we are committed to bridging the gap between tradition and modernity. Our expansion will not only cater to evolving consumer preferences but also create a world-class shopping experience through cutting-edge retail formats and personalized services. By entering new markets, including Faridabad, Bhubaneswar, Assam and Manipur we aim to bring Kisna’s exquisite craftsmanship to a wider audience, making high-quality jewellery more accessible than ever.”
In addition to gold jewelry, Kisna upholds its commitment to authenticity by offering only naturally sourced diamonds. Kisna’s diamonds are ethically procured from various regions worldwide, ensuring superior quality and brilliance. By prioritizing genuine craftsmanship and responsibly sourced materials, Kisna continues to provide customers with exquisite jewelry that embodies both trust and excellence.
Kisna currently operates 64 exclusive showrooms and 3000 shop-in-shop outlets across India and is renowned for its exceptional quality, contemporary designs, and ethical sourcing. With plans to open over 60 new exclusive showrooms this year, Kisna is on track to surpass 120 showrooms nationwide. The expansion focuses on key business hubs and high-potential markets, ensuring greater accessibility for customers. Each new showroom will feature modern retail elements, including digital interfaces, personalized consultation services, and an immersive in-store experience to enhance customer engagement.
As part of its growth strategy, Kisna is enhancing its Omnichannel Presence to provide customers with a seamless shopping experience across online and offline platforms. Shoppers can explore and purchase from Kisna’s exquisite jewellery collection through the brand’s official online store at www.kisna.com. Reinforcing its commitment to sustainability, Kisna plants a sapling for every piece sold, and its Surat factory runs on Green Energy.
The first phase of showroom launches is set to commence in March, with additional openings planned throughout the fiscal year. Through this expansion, Kisna is reinforcing its vision of becoming a household name in the Indian jewellery industry, bridging tradition with contemporary elegance.
BrandBuzz
CaratLane unveils ‘Eternity’ – a diamond-studded tribute to timeless luxury

CaratLane – A TATA Product, unveils Eternity—a breathtaking new collection designed to redefine everyday luxury. Featuring exquisitely crafted tennis bracelets, necklaces, and earrings, the collection elevates classic diamond jewellery with unparalleled fluidity and comfort.

Saumen Bhaumik, CEO & MD of CaratLane, shared his thoughts on the launch:“With Eternity, we set out to reinvent a classic with a contemporary twist. This collection is for the modern wearer—someone who appreciates sophistication but also values comfort and versatility. We’ve taken the timeless appeal of tennis jewellery and infused it with innovation, creating something that’s indulgent yet perfectly suited for everyday wear.”
“With Eternity, we set out to reinvent a classic with a contemporary twist. This collection is for the modern wearer—someone who appreciates sophistication but also values comfort and versatility. We’ve taken the timeless appeal of tennis jewellery and infused it with innovation, creating something that’s indulgent yet perfectly suited for everyday wear.”
Each piece is meticulously designed with a single strand of diamonds set on a flexible string, creating an effect so seamless and lightweight that it feels like a natural extension of the wearer! Whether worn solo for a subtle statement or stacked for maximum impact, CaratLane Eternity collection is an ode to effortless sophistication and timeless desire.
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