Kolkata’s legacy jewellery brand, Golubhai Badalia Diamond, has been announced as the official luxury jewellery partner for Bridal Asia this season, marking a proud new chapter in the brand’s journey of redefining bridal grandeur for the modern Indian woman.

Their collaboration with Bridal Asia, one of the country’s most celebrated bridal platforms, brings together two powerhouses of luxury to shape the dreams of this season’s brides.

“Partnering with Bridal Asia feels like a natural alignment of ethos,” says Golubhai Badalia, head of the house, “Just like the modern bride, we value tradition, but we also evolve. Every piece we create at Golubhai Badalia Diamond is crafted to outlast trends, not just in form, but in feeling.”

“For me, partnering with the right brands is very important,” says Divya Gurwara,founder of Bridal Asia. We hold the responsibility of providing our customers with the finest offerings, and we are so glad to be able to join hands with a brand that believes in the same philosophy as us—every wedding is special and only deserves the best!

As Indian bridal fashion continues to evolve, this partnership is significant. With a focus on originality, authenticity, and old-school charm reimagined for today’s age, Golubhai Badalia Diamond is poised to be at the heart of this season’s most iconic bridal stories

This Raksha Bandhan, GIVA unveils its latest digital video for their “Ties of Love” campaign, featuring brand ambassador Anushka Sharma in a touching celebration of the bonds that transcend tradition. In a heartwarming and playful twist, the digital film shows Anushka tying a rakhi not on a traditional sibling, but on her beloved dog, a golden surprise with floppy ears. It’s a gentle reminder that love and protection aren’t defined by blood, but by the bonds we feel in our hearts.

Rooted in the spirit of Rakhi, where the core sentiment is love, protection, and gratitude, “Ties of Love” expands the lens beyond siblings to embrace any relationship that carries the essence of unconditional care. Through “Ties of Love,” GIVA places jewellery at the centre of this celebration not just as adornment, but as a powerful, lasting token of love.

Bringing digital film to life, Resha Jain, Chief Brand Officer, GIVA said – “Jewellery has always marked life’s most meaningful moments, with this campaign, we’re encouraging people to see Rakhi gifting not as a ritual bound by tradition, but as a chance to celebrate anyone siblings, friends, or even pets, who make us feel protected and loved.

We’re seeing a clear shift in gifting trends: a box of sweets is savoured and forgotten, a card gets tucked away, but a piece of jewellery becomes part of your everyday, part of who you are. That’s the power of a meaningful gift.”

Conceptualised in-house by the GIVA team, the film blends simplicity with emotional resonance. Anushka Sharma’s natural warmth and her real love for animals add an authentic layer to the narrative, making the message even more impactful.

This year, elevate tradition with GIVA’s silver rakhis that go beyond the day. From spiritual motifs to personalised charms and LGD studs, each piece is designed to be worn, cherished, and remembered making jewellery the modern language of Raksha Bandhan.

The “Ties of Love” campaign film is now live across GIVA’s digital platforms, supported by curated Rakhi gifting guides, influencer content, and engaging storytelling that reflects the brand’s core belief: that every bond deserves to be celebrated beautifully.

Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon, a limited-edition collection in 92.5 sterling silver that marks a clear shift in how seasonal jewellery is positioned in the Indian market. With clean silhouettes, fluid symmetry, and editorial restraint, this drop reflects Gargi’s evolving design language, one that speaks to clarity, craft, and contemporary styling.

The collection features statement necklaces and earrings that draw from natural forms but are executed with precision and intent. A standout set includes soft teardrop motifs interwoven in rhythmic patterns, while another pairs classic kundan-inspired structure with a bold red gemstone centrepiece, grounded in Indian craft but reworked with minimalism. Each piece is designed to offer visual impact without excessive embellishment, allowing it to move from occasional wear to elevated daily use.

All pieces are made from pure 92.5 sterling silver and priced between ₹8,000 and ₹16,000. A flat 25% launch offer is available for a limited time until 20 July.

Speaking about this, Aditya Modak, co-founder and CEO of Gargi & Utsaav by P N Gadgil & Sons, said, “We wanted this collection to do what most seasonal campaigns don’t: stay relevant beyond the moment. The idea was to create pieces that feel current but are not tied to a trend cycle. Every design decision was made with clarity: fewer distractions, stronger forms, and a sharper sense of identity.”

The campaign’s visual tone features a single-hued green backdrop with ombré gradients that mimic rain-washed surfaces and stormy skies. The model styling is intentionally pared down: damp hair, minimal makeup, and fluid clothing that lets the jewellery take centre stage. There are no props, no heavy editing, just precise design presented with quiet confidence.

The Muse of Monsoon continues Gargi’s push into fashion-forward territory, positioning it as more than a festive-first brand. Following a strong FY 2024-25 with ₹128.4 crore in revenue and a record profit of ₹28.8 crore, the collection signals the brand’s intent to lead with scale and a stronger aesthetic point of view.

The full collection is available now via the Gargi mobile app (Android/iOS), online, and at select Gargi by PNGS retail locations across India.