BrandBuzz
Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration
Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.
Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.
The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.
Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”
Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”
With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.
BrandBuzz
VBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
VBJ Since 1900 celebrates India’s timeless love for jhumkas with its grand Jhumka Festival, showcasing over 2,000 exquisite designs that blend heritage craftsmanship with modern elegance, extending the celebration through December.
VBJ Since 1900 (Vummidi Bangaru Jewellers) India’s most trusted heirloom jewellery brand continues to captivate jewellery connoisseurs with its Jhumka Festival – the flavour of the season giving patrons a further chance to experience the timeless charm reimagined for today’s generation.



The Jhumka Festival celebrates India’s enduring love for the iconic earrings. Featuring over 2,000 unique designs across the categories, gold, silver, diamond and platinum capturing the intricate artistry and timeless craftsmanship. Blending filigree, temple-inspired motifs and modern silhouettes, each piece is a symphony of creating balance between heritage and contemporary elegance.

Speaking about the festival, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”
Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was meticulously researched and identified by the VBJ team before being installed beside the Speaker’s chair in India’s new Parliament building. Much like the Sengol, the Jhumka Festival stands as a reflection of VBJ’s continuing mission to honour legacy through artistry and celebrate the stories that shape India’s cultural heritage.
During the festive season of Golu and Diwali last month, VBJ witnessed an overwhelming response to its Jhumka Festival – as customers embraced unique designs that seamlessly blend heritage with contemporary charm. Extending the festival till the mid of December is VBJ’s way of celebrating that continued love and demand. Building on this festive momentum, VBJ also showcased the Jhumka’s at Ignition,held at the ITC Grand Chola.
Through the Jhumka Festival, VBJ Since 1900 celebrates heritage and innovation. The collection, available at VBJ stores in Anna Salai and Anna Nagar as well as online, offers select customisation – continuing the brand’s legacy of timeless elegance and bespoke service.
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