Sukkhi, one of the leading curators of high quality fashion jewellery in India, announced the launch of its new store in Mumbai at the bustling fashion street of Dadar. Understanding the growing demand for fashion jewellery in the country, the brand’s 4th retail outlet in Mumbai is an extension of its vision of being a strong force in the category of fashion jewellery market in India. The store opening is part of a larger plan by Sukkhi to establish 100 retail touchpoints over the next 18-24 months.

Bhavesh Navlakha, founder and CEO of Sukkhi, said, “Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold yet have a distinct flair for fashion jewellery.” He also shared that the brand is steadily working towards growing its offline presence through a phased retail rollout.

Blending Indian craftsmanship with modern design, Sukkhi’s exclusive brand outlet offers a carefully curated jewellery collection. It features necklaces, chokers, rings, and 925 silver pieces. The selection includes pieces from Pissara, Studio Sukkhi, Scintillare, and the newly launched Ayles collection. Together, they cover everything from everyday wear to festive and wedding jewellery.

Founded in 2012 by Bhavesh Navlakha, Sukkhi started with the vision to provide high-quality multi-category jewellery for every occasion by establishing itself as a digital-first brand. Today, the brand is one of the top sellers on platforms like Nykaa, Ajio, Myntra, Flipkart, Amazon, and Naaptol, etc., making it one of the most sought after brands when it comes to fashion jewellery for all seasons and reasons.

This retail expansion is perfectly timed to capitalize on the booming Indian fashion jewellery market, which is witnessing remarkable growth according to a recent Techavio report. The surge is fueled primarily by Millennial women aged 26 to 41, dynamic professionals with active social calendars and increasing disposable incomes. This group regularly seeks out versatile and affordable accessories to effortlessly elevate their looks for various occasions. As grooming standards evolve and the demand for stylish yet budget-friendly jewellery rises, costume pieces have become an essential part of everyday wardrobes. Sukkhi’s ongoing offline rollout is in line with this evolving consumer demand and reflects the brand’s focus on improving accessibility and visibility in key markets.

With four stores already operational in Mumbai, Sukkhi’s retail strategy is taking shape as a natural extension of its strong digital presence. The brand plans to continue this momentum with a structured retail expansion across other cities as well.