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Sukkhi, a leading fashion jewellery brand, opens its 4th store in Mumbai in just four months, in line with it’s offline expansion plan

Over the years, Sukkhi has built a robust presence by selling online through marketplaces such as Amazon, Flipkart, Naaptol etc. as well as exclusive retail outlets in Mumbai at strategic touchpoints in Borivali, Lokhandwala, Bandra and now in Dadar.

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Sukkhi, one of the leading curators of high quality fashion jewellery in India, announced the launch of its new store in Mumbai at the bustling fashion street of Dadar. Understanding the growing demand for fashion jewellery in the country, the brand’s 4th retail outlet in Mumbai is an extension of its vision of being a strong force in the category of fashion jewellery market in India. The store opening is part of a larger plan by Sukkhi to establish 100 retail touchpoints over the next 18-24 months.

Bhavesh Navlakha, founder and CEO of Sukkhi, said, “Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold yet have a distinct flair for fashion jewellery.” He also shared that the brand is steadily working towards growing its offline presence through a phased retail rollout.

Blending Indian craftsmanship with modern design, Sukkhi’s exclusive brand outlet offers a carefully curated jewellery collection. It features necklaces, chokers, rings, and 925 silver pieces. The selection includes pieces from Pissara, Studio Sukkhi, Scintillare, and the newly launched Ayles collection. Together, they cover everything from everyday wear to festive and wedding jewellery.

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Founded in 2012 by Bhavesh Navlakha, Sukkhi started with the vision to provide high-quality multi-category jewellery for every occasion by establishing itself as a digital-first brand. Today, the brand is one of the top sellers on platforms like Nykaa, Ajio, Myntra, Flipkart, Amazon, and Naaptol, etc., making it one of the most sought after brands when it comes to fashion jewellery for all seasons and reasons.

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This retail expansion is perfectly timed to capitalize on the booming Indian fashion jewellery market, which is witnessing remarkable growth according to a recent Techavio report. The surge is fueled primarily by Millennial women aged 26 to 41, dynamic professionals with active social calendars and increasing disposable incomes. This group regularly seeks out versatile and affordable accessories to effortlessly elevate their looks for various occasions. As grooming standards evolve and the demand for stylish yet budget-friendly jewellery rises, costume pieces have become an essential part of everyday wardrobes. Sukkhi’s ongoing offline rollout is in line with this evolving consumer demand and reflects the brand’s focus on improving accessibility and visibility in key markets.

With four stores already operational in Mumbai, Sukkhi’s retail strategy is taking shape as a natural extension of its strong digital presence. The brand plans to continue this momentum with a structured retail expansion across other cities as well.

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National News

From Pune’s Tech Corridors to Punjab’s Fashion Capital – Gargi by PNGS Marks a Landmark Double Debut

The fashion jewellery brand opens its newest kiosk at Grand Highstreet, Hinjewadi in February, followed by its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1 — signalling a deliberate, market-by-market expansion across India.

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Some brands expand to fill space. Gargi by P.N. Gadgil & Sons expands to find the right customers. That philosophy is evident in its two newest store openings: a kiosk at Grand Highstreet Mall in Hinjewadi, Punelaunched in February — and a full-format store at Nexus MBD Neopolis Mall in Ludhiana, Punjab, which opened its doors on March 1, 2025. Together, they represent something more than a store count milestone; they reflect a brand that is learning how different Indian cities wear their jewellery.

Hinjewadi, Pune: Jewellery Meets the Innovation District

Hinjewadi is not your typical jewellery market. Home to Rajiv Gandhi Infotech Park — one of India’s largest IT hubs — it is a neighbourhood built around young professionals: engineers, product managers, and startup founders who dress sharply and spend thoughtfully. Gargi’s kiosk at the Upper Ground Floor of Grand Highstreet Mall, situated within this tech corridor, is a deliberate bet on this demographic.

Grand Highstreet is among Hinjewadi’s most frequented lifestyle destinations — a 2.25 lakh sq. ft. al fresco mall anchored by brands like Lifestyle, Westside, Pantaloons, and a PVR multiplex. For Gargi, the location is as much a statement as the store itself: fashion jewellery that belongs not just in a traditional market but on the shopping list of someone who just picked up a coffee and is heading to catch a film.

Ludhiana, Punjab: A Brand’s First Step into the North

If Hinjewadi is about the new India, Ludhiana is about ambition with deep roots. The commercial capital of Punjab — a city known for its textiles, its traders, and its unapologetic appetite for style — is the kind of market a jewellery brand earns its stripes in. Gargi’s entry here, at Unit No. 05B, Lower Ground Floor of Nexus MBD Neopolis Mall on Ferozepur Road, is the brand’s first store in Punjab.

Nexus MBD Neopolis is no ordinary mall address. Spanning over 8 lakh sq. ft., it houses global names like Tommy Hilfiger, Calvin Klein, Armani Exchange, Lacoste, and MAC, alongside a Radisson Blu hotel and a five-screen multiplex. Gargi’s presence here places it within a retail ecosystem that Ludhiana’s fashion-forward consumers have come to associate with quality and aspiration.

“Hinjewadi and Ludhiana are very different cities with very different energy — and that is exactly why we chose them. One is building India’s digital future; the other is one of the country’s most powerful trading communities. In both, we found women who know precisely what they want, who dress intentionally, and who have been underserved by the options available to them in fashion jewellery. Gargi exists for them — and these two stores are our way of saying, we see you.”

— Aditya Modak, Co-Founder, Gargi by P.N. Gadgil & Sons

A Brand Built for the New Indian Woman

Launched in FY21 as part of P.N. Gadgil & Sons’ portfolio — a fine jewellery group — Gargi was conceived to occupy a gap in India’s fashion jewellery landscape: pieces that are designed thoughtfully, priced accessibly, and crafted from 92.5% certified sterling silver, brass, and 9,12,14 to 18 carat gold studded with natural diamonds. With over 36 offline stores and approximately one million designs, the brand has grown rapidly since its BSE listing.

The Hinjewadi and Ludhiana openings are part of a continued push to bring Gargi’s universe of designs — from everyday silver earrings to its bridal sub-brand Utsaav by Gargi — to consumers across geographies and lifestyles.

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