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Sukkhi, a leading fashion jewellery brand, opens its 4th store in Mumbai in just four months, in line with it’s offline expansion plan

Over the years, Sukkhi has built a robust presence by selling online through marketplaces such as Amazon, Flipkart, Naaptol etc. as well as exclusive retail outlets in Mumbai at strategic touchpoints in Borivali, Lokhandwala, Bandra and now in Dadar.

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Sukkhi, one of the leading curators of high quality fashion jewellery in India, announced the launch of its new store in Mumbai at the bustling fashion street of Dadar. Understanding the growing demand for fashion jewellery in the country, the brand’s 4th retail outlet in Mumbai is an extension of its vision of being a strong force in the category of fashion jewellery market in India. The store opening is part of a larger plan by Sukkhi to establish 100 retail touchpoints over the next 18-24 months.

Bhavesh Navlakha, founder and CEO of Sukkhi, said, “Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold yet have a distinct flair for fashion jewellery.” He also shared that the brand is steadily working towards growing its offline presence through a phased retail rollout.

Blending Indian craftsmanship with modern design, Sukkhi’s exclusive brand outlet offers a carefully curated jewellery collection. It features necklaces, chokers, rings, and 925 silver pieces. The selection includes pieces from Pissara, Studio Sukkhi, Scintillare, and the newly launched Ayles collection. Together, they cover everything from everyday wear to festive and wedding jewellery.

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Founded in 2012 by Bhavesh Navlakha, Sukkhi started with the vision to provide high-quality multi-category jewellery for every occasion by establishing itself as a digital-first brand. Today, the brand is one of the top sellers on platforms like Nykaa, Ajio, Myntra, Flipkart, Amazon, and Naaptol, etc., making it one of the most sought after brands when it comes to fashion jewellery for all seasons and reasons.

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This retail expansion is perfectly timed to capitalize on the booming Indian fashion jewellery market, which is witnessing remarkable growth according to a recent Techavio report. The surge is fueled primarily by Millennial women aged 26 to 41, dynamic professionals with active social calendars and increasing disposable incomes. This group regularly seeks out versatile and affordable accessories to effortlessly elevate their looks for various occasions. As grooming standards evolve and the demand for stylish yet budget-friendly jewellery rises, costume pieces have become an essential part of everyday wardrobes. Sukkhi’s ongoing offline rollout is in line with this evolving consumer demand and reflects the brand’s focus on improving accessibility and visibility in key markets.

With four stores already operational in Mumbai, Sukkhi’s retail strategy is taking shape as a natural extension of its strong digital presence. The brand plans to continue this momentum with a structured retail expansion across other cities as well.

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New Premises

Bollywood Actor, Vicky Kaushal Inaugurates Harit Zaveri Jewellers’ Flagship Showroom At Surat

Inaugurated By Vicky Kaushal, Harit Zaveri Jewellers’ 10,000 sq. Ft. Surat Flagship Blends Indian Craftsmanship, Contemporary Design and Transparent Retail

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Harit Zaveri Jewellers, the Ahmedabad-based jewellery destination founded in 2014, expands its presence across Gujarat with the opening of its new 10,000 sq. ft. flagship  in Surat. The new space at Parle Point in Surat is built on Harit Zaveri Jewellers’ founding principles: a contemporary approach to heritage Indian jewellery, transparent retail and considered design. 

Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the space with a grand Kabuki Drop, marking a significant new chapter for the brand in one of Gujarat’s key jewellery markets. 

Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers shared

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”

Vicky Kaushal, Actor , as he browsed through the flagship and jewellery shared:

“When I was invited  to attend the opening of a jewellery brand in Gujarat whose ethos lay in  right craftsmanship, right quality and right price it stood out to me . In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat  and be a part of the unveiling of Harit Zaveri’s  new legacy in Surat.

To me personally, jewellery is tied to  memories and celebrations, and you can feel that sentiment in the designs here”

Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad into one of the region’s most trusted jewellery names. The brand’s growth has been guided by a commitment to honest and ethical business practices, reflected in its philosophy of conducting business with fairness, transparency and equal respect for every customer.

For Harit Zaveri Jewellers, trust is not simply about the quality of the jewellery; it is also about how the business conducts itself. The brand believes customers should be able to understand what they are paying for, ask questions, compare their options and take their time before making a decision, without pressure or distinction. This approach to honest dealing forms an integral part of Harit Zaveri Jewellers relationship with its customers and its larger ambition to contribute towards changing perceptions around the jewellery profession.

The brand’s foundation is also rooted in a long-standing family legacy in jewellery through RBZ Jewellers Ltd., and this understanding of craftsmanship, quality and responsible business has continued to shape Harit Zaveri Jewellers. Today, the brand offers jewellery across everyday, occasion, statement and bridal categories, bringing together traditional Indian craftsmanship, distinctive design and a retail experience built around transparency and trust.

Now in Surat

The new Harit Zaveri Jewellers Surat flagship brings to life India Modern – the legacy’s  interpretation of how Indian jewellery retail can evolve with the times while remaining rooted in its origins. The concept brings together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, creating a spacious and considered interiorscape designed around the experience of discovering and wearing jewellery. The flagship is conceived not merely as a display space, but as an environment where jewellery remains the protagonist and every element supports how it is discovered. Having established itself in Ahmedabad with a strong foundation of ethics and integrity, the brand now expands to Surat, bringing the same values and commitment to its customers. 

The Harit Zaveri Jewellers flagship uses Indian stone, sandstone, wood, brass and crafted surfaces alongside clean geometry, layered lighting and generous circulation. Rather than using traditional Indian elements as decoration, the design draws from ideas of proportion, rhythm, thresholds, screens and framed views to create a space that feels distinctly Indian without being conventional, allowing the consumer’s experience to remain at the centre. The space is designed by Rahul Bansal, Partner at group DCA.

At Harit Zaveri Jewellers, jewellery is more than ornamentation – it is a reflection of the wearer, her individuality and the moments she chooses to celebrate. Every piece is thoughtfully detailed, crafted with precision and designed to feel distinctive, bringing together quality craftsmanship and versatile, one-of-a-kind designs. From everyday and occasion wear to statement and bridal jewellery, Harit Zaveri Jewellers offers a diverse range under one roof, created to suit different moments and expressions.

At its core remains the belief in the right craftsmanship, the right quality and the right price. 

The Jewellery Collection : 

Gul thatdraws from the journey of the mogra from bud to bloom, reflecting ideas of becoming, self-discovery and inner radiance. Crafted in 22KT gold, the collection brings together floral and botanical forms, paisley and leaf motifs, pearls, beads and coloured gemstones, with traditional craftsmanship interpreted through a contemporary lens. 

Saanjh looks at the wedding through the intimate moments that surround it –  the conversations, rituals, laughter and quiet pauses that become part of the story. Designed for the modern bride, the collection brings together 22KT gold, uncut polki and kundan work, temple-inspired forms, engraved bangles, sculptural cuffs and statement pieces, balancing Indian heritage with a more individual approach to bridal dressing. 

The Polki collection celebrates the timeless allure of uncut diamonds, bringing the richness of traditional Indian jewellery into a more contemporary expression. Paired with vivid emeralds, pearls and intricate gold craftsmanship, from necklaces and bridal sets to kadas, earrings and rings. Rooted in the grandeur of Indian heirloom jewellery, each piece is designed to feel distinctive yet enduring, jewellery that can mark a special moment today and become part of a story carried forward. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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