BrandBuzz
This Raksha Bandhan, GIVA and Anushka Sharma Celebrate Love That Wags Its Tail
Redefining Rakhi Bonds with a Digital Film That Celebrates Love in All Its Forms
This Raksha Bandhan, GIVA unveils its latest digital video for their “Ties of Love” campaign, featuring brand ambassador Anushka Sharma in a touching celebration of the bonds that transcend tradition. In a heartwarming and playful twist, the digital film shows Anushka tying a rakhi not on a traditional sibling, but on her beloved dog, a golden surprise with floppy ears. It’s a gentle reminder that love and protection aren’t defined by blood, but by the bonds we feel in our hearts.
Rooted in the spirit of Rakhi, where the core sentiment is love, protection, and gratitude, “Ties of Love” expands the lens beyond siblings to embrace any relationship that carries the essence of unconditional care. Through “Ties of Love,” GIVA places jewellery at the centre of this celebration not just as adornment, but as a powerful, lasting token of love.

Bringing digital film to life, Resha Jain, Chief Brand Officer, GIVA said – “Jewellery has always marked life’s most meaningful moments, with this campaign, we’re encouraging people to see Rakhi gifting not as a ritual bound by tradition, but as a chance to celebrate anyone siblings, friends, or even pets, who make us feel protected and loved.
We’re seeing a clear shift in gifting trends: a box of sweets is savoured and forgotten, a card gets tucked away, but a piece of jewellery becomes part of your everyday, part of who you are. That’s the power of a meaningful gift.”
Conceptualised in-house by the GIVA team, the film blends simplicity with emotional resonance. Anushka Sharma’s natural warmth and her real love for animals add an authentic layer to the narrative, making the message even more impactful.
This year, elevate tradition with GIVA’s silver rakhis that go beyond the day. From spiritual motifs to personalised charms and LGD studs, each piece is designed to be worn, cherished, and remembered making jewellery the modern language of Raksha Bandhan.
The “Ties of Love” campaign film is now live across GIVA’s digital platforms, supported by curated Rakhi gifting guides, influencer content, and engaging storytelling that reflects the brand’s core belief: that every bond deserves to be celebrated beautifully.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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