BrandBuzz
Gargi by P N Gadgil and Sons Launches ‘The Muse of Monsoon,’ a Seasonal Collection Rooted in Elegance and Intent
Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon,
Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon, a limited-edition collection in 92.5 sterling silver that marks a clear shift in how seasonal jewellery is positioned in the Indian market. With clean silhouettes, fluid symmetry, and editorial restraint, this drop reflects Gargi’s evolving design language, one that speaks to clarity, craft, and contemporary styling.
The collection features statement necklaces and earrings that draw from natural forms but are executed with precision and intent. A standout set includes soft teardrop motifs interwoven in rhythmic patterns, while another pairs classic kundan-inspired structure with a bold red gemstone centrepiece, grounded in Indian craft but reworked with minimalism. Each piece is designed to offer visual impact without excessive embellishment, allowing it to move from occasional wear to elevated daily use.
All pieces are made from pure 92.5 sterling silver and priced between ₹8,000 and ₹16,000. A flat 25% launch offer is available for a limited time until 20 July.

Speaking about this, Aditya Modak, co-founder and CEO of Gargi & Utsaav by P N Gadgil & Sons, said, “We wanted this collection to do what most seasonal campaigns don’t: stay relevant beyond the moment. The idea was to create pieces that feel current but are not tied to a trend cycle. Every design decision was made with clarity: fewer distractions, stronger forms, and a sharper sense of identity.”
The campaign’s visual tone features a single-hued green backdrop with ombré gradients that mimic rain-washed surfaces and stormy skies. The model styling is intentionally pared down: damp hair, minimal makeup, and fluid clothing that lets the jewellery take centre stage. There are no props, no heavy editing, just precise design presented with quiet confidence.
The Muse of Monsoon continues Gargi’s push into fashion-forward territory, positioning it as more than a festive-first brand. Following a strong FY 2024-25 with ₹128.4 crore in revenue and a record profit of ₹28.8 crore, the collection signals the brand’s intent to lead with scale and a stronger aesthetic point of view.
The full collection is available now via the Gargi mobile app (Android/iOS), online, and at select Gargi by PNGS retail locations across India.
BrandBuzz
Van Cleef & Arpels Introduces The Ludo Secret Watch, Where Jewellery Hides Time
The Maison Reimagines Its Iconic 1934 Design Through A Hidden Timepiece Wrapped In High Jewellery Elegance.
Van Cleef & Arpels has unveiled its new Ludo Secret watch, a creation that seamlessly blurs the line between high jewellery and functional timekeeping. Reviving one of the Maison’s most iconic designs first introduced in 1934, the collection draws inspiration from the shape of a belt and the sophistication of couture jewellery, transforming a watch into an elegant statement piece.
Designed to conceal its purpose at first glance, the Ludo Secret watch wraps around the wrist with polished yellow gold links accented by vivid blue sapphires. Its hidden utility is revealed through a clever mechanism — a gentle press on both sides of the jewellery buckle unveils a white mother-of-pearl dial, offering an element of surprise and reinforcing the Maison’s signature approach to mystery, craftsmanship and timeless elegance.



The design reflects Van Cleef & Arpels’ long-standing expertise in transforming everyday objects into artistic expressions, where technical precision and jewellery craftsmanship coexist. The Ludo collection, originally inspired by a belt design created by Louis Arpels, has remained one of the Maison’s most recognisable signatures over the decades and continues to evolve through contemporary reinterpretations.
More than a traditional wristwatch, the Ludo Secret watch represents a growing movement within luxury timepieces where wearability, storytelling and design innovation take centre stage. By concealing the time display beneath an intricate jewellery composition, the creation offers both practical utility and a sense of discovery, making it a distinctive addition for collectors and enthusiasts seeking pieces that extend beyond conventional watchmaking.
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