OurBuzz
IIJS Premiere 2022 Inauguration Ceremony, Press Conference
The inauguration ceremony press conference began with honoured guest, Smt. Hema Malini – Member of Parliament, Lok Sabha lighting the lamp. Along with her were Colin Shah, Chairman – GJEPC and Vipul Shah, Vice Chairman – GJEPC. Shailesh Sangani, Convener – GJEPC, and Mansukh Kothari, Co-Convener – GJEPC.
Many prominent dignitaries from the industry were present at the event.
DiamondBuzz
 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette:Â Soft sand, warm white, and gentle champagne hues.
- Classic Formats:Â Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations:Â Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
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 De Beers Reimagines The Bridal Market With “Desert Diamonds.”
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National News2 days agoShringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
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DiamondBuzz10 minutes ago De Beers Reimagines The Bridal Market With “Desert Diamonds.”
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.