Tiffany & Co. just dropped jaws with its jaw-dropping four-storey flagship in Beijing, a translucent glass-fin masterpiece straight out of Elsa Peretti’s iconic bone cuff playbook. This bold beauty screams Tiffany’s rock-solid bet on China as the ultimate diamond dynasty for decades to come.

Spanning a massive 1,000m², this stunner was crafted by Dutch design wizards MVRDV, the fifth in their epic series of Tiffany facades. It’s a glittering tribute to Elsa Peretti, the Italian model-turned-jewelry legend who passed away in March 2021 at the age of 80.

The store’s facade, designed by architect Jacob van Rijs of MVRDV, is jaw-dropping for its beauty and scale: Textured-glass “fins” that rise up the full four-story height of the building look like shimmering waves, which seem to change into different shades of that famous Tiffany Blue as the day’s light moves across the surface. The curving, translucent fins were locally manufactured of recycled glass.

Their shape was inspired by the Bone Cuff, a classic Tiffany jewelry piece designed by Elsa  Peretti in 1970. In a statement, Tiffany described the building’s exterior as uniting the maison’s legacy of glassmaking with a contemporary interpretation of its brand identity.