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12th edition of IIJS Signature inaugurated by Dr Subodh Agarwal, Addl. Chief Secretary, Industry Dep
12th Edition of IIJS Signature Inauguration
The 12th edition of Signature IIJS (India International Jewellery Show) was inaugurated in Mumbai this morning by Guest of Honour Dr Subodh Agarwal, Additional Chief Secretary, Industries, Government of Rajasthan. The inaugural ceremony was attended by representatives of foreign delegations attending the show and leading jewellers from across India.
Signature-IIJS 2019 is being held along with the India Gem and Jewellery Machinery Expo (IGJME) from February 10 to 13, 2019. This year’s edition is the largest ever, with over 700 exhibitors spread over 1,350 booths. It will play host to 10 foreign delegations from countries such as US, UK, UAE, Russia and is expected to attract over 18,000 visitors from across the country.
Welcoming the guests, GJEPC Chairman Shri Pramod Kumar Agrawal said that the industry had undertaken a number of new initiatives with the backing of the government and was poised to overcome some of the problems it had faced over the last year. The IIJS-Signature provided a glimpse of the strengths and capabilities of the Indian jewellery industry, Agrawal said, with exhibitors from every segment across the jewellery spectrum participating in the show. “We have been global leaders in the diamond industry for many years, and our focus now is on becoming the leading jewellery manufacturer of the world as well,” he said.
The GJEPC, in association with the Ministry of Commerce has already taken a number of steps to modernise and broaden India’s jewellery manufacturing base such as the opening of CFCs in new locations and the expansion of training infrastructure,among others. Plans had also been drawn up and work has started on other initiatives such as the Cluster Mapping project, awareness programmes among MSME companies and the setting up of a Jewellery Park in Mumbai,to name a few, which together would provide a boost to the industry over the next few years. “We are targeting the creation of nearly 3 million new jobs and aiming to take our export turnover to US$ 75 billion over the next 4-5 years,” Agrawal said.
In a video message to the function, Hon’ble Union Minister of Commerce &Industries, who was scheduled to be Chief Guest but could not attend due to urgent official work, said that the government has already taken an important step in strengthening India’s jewellery industry by setting up a Domestic Council for Gems and Jewellery. It was also in the process of finalising a comprehensive Gold Policy. Both these measures would surely provide a dramatic boost to the jewellery sector, he added.
Shri Prabhu said that events like the Signature IIJS played a significant role in showcasing India’s capabilities to the world, and extended his wishes to all the companies taking part.
In his address at the inauguration, Shri Subodh Agarwal said that the gem and jewellery industry played a very important role in the development of Rajasthan. Listing some of the advantages it offers, he said, “The industry generates a large number of jobs, it is not capital-intensive, it is a non-polluting industry and it is equitable, in that it can flourish even in backward areas.”
The state government is committed to helping the industry expand, he said and was assisting in the setting up of a Gem Bourse, the first of its kind in the world, in Jaipur at the earliest. Shri Agarwal said that the government was also planning initiatives to boost the MSME sector – including a new law that would exempt the sector from repeated inspection by government departments for some period of time. “Compliance with regulations would still be necessary,” he clarified, “but the onus will be on the company to ensure this so that they do not spend unnecessary time and resources on applications for permissions, clearances, and certification.”
On a different note, Shri Agarwal, an engineer himself, spoke about the importance of innovation is winning over consumers, and the role that technology could play in this process. He said that jewellers could win consumers’ hearts by ensuring that each piece was a unique, one of a kind creation.Existing, as well as emerging technologies, like Artificial Intelligence, for example, would open many avenues for such innovation, Shri Agarwal added, saying he was pleased to see that the industry was already using 3D printing and other contemporary technologies.
Shri Shailesh Sangani, Convener, National Exhibitions, GJEPC gave the concluding Vote of Thanks.
Courtesy – GJEPC
BrandBuzz
BlueStone-backed Ethera launches ‘Akshaya Tritiya Edit,’ designed for Life Beyond The Festival
The Sanskrit meaning of Akshaya Tritiya, the two words, holds a lot of importance. “Akshaya” means “Eternal”, and the term “Tritiya” signifies the third day of the illuminated half of the Vaishakha month.
BlueStone-backed Ethera, the lab-grown diamond jewellery brand, is marking this Akshaya Tritiya with a fresh perspective on festive buying, shifting the focus from one-day purchases to jewellery designed for everyday life. With its “Akshaya Tritiya Edit,” rooted in Ethera’s modern design language, the collection brings together pieces that are minimal yet expressive, meant to be worn across different occasions.
Ethera is working to shift the festive buying narrative in India, traditionally driven by ritual, where many consumers opt for gold coins as symbolic purchases, valued for investment but rarely worn. The brand positions jewellery as a more practical alternative, combining long-term value with everyday usability.
As consumer preferences evolve, Ethera has noticed a shift toward pieces that integrate into daily life. Rather than remaining stored away, jewellery is increasingly chosen for wearability and versatility. In this context, Ethera’s lightweight designs and lab-grown diamonds offer the same visual appeal as natural diamonds in formats suited to regular use, supporting the brand’s philosophy of “wear what you love every day.”
Spanning rings, earrings, pendants, and wristwear, the Akshaya Tritiya Edit features clean silhouettes, refined forms, and lightweight designs crafted for everyday styling. From solitaires to contemporary clusters, each piece can be layered, revisited, and lived in beyond a single occasion.
Commenting on the initiative, Nitesh Jain, Co-founder, Ethera, said,“India’s jewellery sales crossed Rs. 12,000 crore during Akshaya Tritiya last year. Which is amazing, but what interests us is what happens after, the life a piece goes on to have. Does it stay locked away, or does it become part of your everyday? At Ethera, we design with that second life in mind. Jewellery should feel effortless to wear, because the real value of what you buy isn’t defined by the day you bought it, but by how often you choose to wear it after.”
Observed as one of the most auspicious days in the Hindu and Jain calendars, Akshaya Tritiya will be marked on Sunday, April 19, this year. The day is believed to bring enduring prosperity and good fortune, making it an ideal time for new beginnings and meaningful investments. Among its many traditions, buying jewellery, especially gold, continues to hold deep cultural significance as a symbol of wealth and security.
Building on this mindset, Ethera encourages consumers to explore fine jewellery that balances design with practicality. With lab-grown diamond pieces across accessible price points, including 9KT gold options, the brand makes it easier to choose jewellery that fits lifestyle and budget.
Adding a layer of personal expression, the collection offers customisation across gold purities, 9KT, 14KT, and 18KT, and finishes ranging from classic yellow to rose and subtle white gold. The result is jewellery that adapts to your mood, your style, and the many versions of you.
For the festive period, Ethera is offering up to 50% off on making charges and 20% off on diamonds, making it easier for customers to invest in pieces that hold value beyond the occasion.

As Ethera continues to strengthen its presence in everyday fine jewellery, this Akshaya Tritiya underlines its intent: jewellery isn’t for a day, it’s meant to be lived in, every day.
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