Lukson Jewels, India’s emerging lab grown diamond jewellery brand founded by third generation diamantaire Anand Lukhi, is witnessing accelerated growth as demand for conscious luxury and everyday fine jewellery rises among Millennial and Gen Z consumers. Backed by the 34-year legacy of the JK Star Group, the brand continues to strengthen its position within the evolving fine jewellery landscape through vertical integration, omnichannel expansion, and design led innovation.

Since launch, Lukson has recorded a sustained 25 percent month on month growth rate, signalling strong product market alignment and repeat customer adoption. Within the first six months of operations, the brand has served over 20,000 customers, achieving more than 99 percent customer satisfaction, reinforcing consumer trust across quality, pricing transparency, and overall buying experience.

The brand’s traction reflects a broader shift in jewellery consumption patterns, particularly among working professionals and younger buyers who increasingly prioritise sustainability, transparency, and versatility over traditional occasion driven purchases.

Today, Lukson offers over 1,500 unique jewellery designs across online and offline channels, spanning earrings, rings, necklaces, and bracelets crafted with SGL certified lab grown diamonds. New collections are introduced every 15 days, enabling the brand to remain trend responsive while sustaining engagement across categories.

The onboarding of actor Vaani Kapoor as Brand Ambassador has further strengthened Lukson’s positioning at the intersection of modern elegance, ethical sourcing, and aspirational affordability. The association reflects the brand’s intent to build cultural relevance alongside commercial scale.

Currently operating five offline retail stores across five cities, Lukson plans to scale to over 30 stores across key Indian markets, reinforcing its omnichannel strategy and enabling deeper consumer access through experiential retail formats.

Speaking on the brand’s growth trajectory, Anand Lukhi, Founder and CEO, Lukson, said, “Lukson was created around a simple insight that modern consumers want jewellery that reflects both personal style and personal values. Lab grown diamonds allow us to offer the same brilliance and craftsmanship associated with fine jewellery while addressing concerns around sustainability and transparency. Our growth validates that conscious luxury is no longer niche. It is becoming the new mainstream.”

Rooted in JK Star Group’s vertically integrated diamond ecosystem, Lukson combines decades of expertise in grading, craftsmanship, and manufacturing with contemporary D2C retail strategies. This integration allows the brand to maintain tighter quality control while offering premium designs at accessible price points.

Vedant Lukhi, Co-Founder of Lukson, added, “Our focus has been to build systems that support scale without compromising trust. Vertical integration gives us supply security and cost efficiency, while design innovation and fast collection cycles allow us to stay culturally relevant. The goal is not just growth, but sustainable and disciplined expansion.”

Expansion Strategy and Manufacturing Investments

As part of its next phase of growth, Lukson is investing in strengthening its supply chain infrastructure. The company plans to expand its lab grown diamond cultivation capacity to over 400 growing units, ensuring long term supply reliability, enhanced quality control, and improved cost optimisation.

On the retail front, Lukson aims to scale across India through a hybrid retail model comprising exclusive brand stores and shop in shop formats across malls and high street locations in Tier 1 and Tier 2 cities. This expansion supports the brand’s vision of building deeper national penetration while maintaining a consistent omnichannel experience.

Lab grown diamonds, which possess the same physical, chemical, and optical properties as mined diamonds, continue to gain acceptance globally due to reduced environmental impact and ethical sourcing advantages. Lukson’s model aligns this technological advancement with evolving consumer expectations around transparency, accessibility, and responsible luxury.

With strong early growth momentum, expanding retail infrastructure, and continued investment across manufacturing and brand development, Lukson is positioning itself as a rising name in India’s conscious luxury jewellery segment.