GlamBuzz
GIVA Launches ‘Glow in Motion’, Unveils New Jewellery Collection Fronted by Barkha Singh
Glow in Motion showcases jewellery designed to move, sparkle and evolve with every moment
GIVA, one of India’s fastest-growing fine jewellery brands, has unveiled its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery that is designed to move with you and move with light, creating a glow that evolves through every moment of the day.
At the heart of the launch is a visually striking television commercial that unfolds through a playful, high-energy heist narrative. Set against energetic music and fast-paced storytelling, the film portrays a moment so irresistible that Barkha’s character is compelled to bend the rules, all for a glimpse, a touch, and ultimately the glow of the jewellery. The TVC brings to life the idea that some sparkle is simply impossible to ignore.
Each piece in the Glow in Motion collection is crafted in 925 sterling silver and engineered to mirror this philosophy of fluidity and light. Designed using advanced CNC (Computer Numerical Control) cutting technology, every design is carved with microscopic precision into pure silver, creating fine textures, perfect symmetry and graceful movement. This modern cutting technique allows the jewellery to reflect light from multiple angles, making it sparkle differently with every movement — symbolising confidence, energy and effortless elegance.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said- “As we kickstart the new year with Glow in Motion, we’re excited to bring a collection that reflects how women today truly live — expressive, dynamic and constantly evolving. We wanted to create jewellery that doesn’t just sit on you, but responds to light, moves with you, and becomes part of your everyday rhythm. Barkha embodies this spirit beautifully, making the collection both aspirational and deeply relatable.”
The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms. GIVA is strengthening its on-ground visibility through premium hoardings and immersive retail activations, while its stores will feature the Glow in Motion section with clear branding, focused product displays and prominent placement across key visual merchandising zones. These high-visibility VM installations are designed to spotlight the collection, elevate the in-store experience and drive walk-ins.
With a growing presence of 300+ stores across India, GIVA continues to strengthen its footprint nationwide while reinforcing its position as a culturally relevant, design-forward jewellery brand that blends fashion, movement and self-expression.
With ‘Glow in Motion’, GIVA redefines everyday luxury, proving that when jewellery moves with you, your glow moves with you too.
GlamBuzz
Cannes 2026: Indian Stars Turn the Red Carpet Into A Celebration Of Culture, Couture & Jewellery
From Maharashtrian Naths and Assamese Heritage Attire To Gold Sarees and Statement Diamonds, Indian Celebrities Brought Regional Craftsmanship and Jewellery Artistry To The Global Stage.
Indian celebrities at Cannes Film Festival 2026 went beyond fashion statements this year, embracing regional textiles, traditional silhouettes and jewellery rooted in Indian heritage. Sarees, handcrafted couture and heritage jewellery became defining themes on the international red carpet.
Aimee Baruah
Aimee Baruah made her fifth Cannes appearance, wearing traditional Karbi attire from Assam, accompanied by jewellery by Prajapati Assamese Jewellery Designer, putting the spotlight on Northeast India’s indigenous heritage. The intricate motifs represented community history, local ecology and traditional tribal heritage, passed down through generations of local weavers. Her look was further enhanced with traditional Assamese jewellery elements, reflecting the region’s rich identity and craftsmanship.
Diana Penty
Diana Penty shimmered in a custom gold saree by Manish Malhotra, paired with an iconic cover-up jacket. She completed the look with limited-edition tourmaline and polki statement heritage earrings by Chaulaz Heritage Jewellery, reflecting timeless Indian luxury and craftsmanship while blending traditional draping with contemporary couture glamour.
Aditi Rao Hydari
Aditi Rao Hydari embraced Indian elegance in a custom Chaarbagh-inspired saree by JADE, styled with multiple necklaces and diamond rings from Indriya Jewels. A celebration of Indian artistry on a global stage, Aditi’s look featured the Kanakavalli Gold Necklace, Arpita Gold Necklace and Dual Bloom Diamond Finger Ring, creating a perfect balance between heritage craftsmanship and contemporary glamour by the Riviera.
Huma Qureshi
Huma Qureshi brought classic grace in a Banarasi saree featuring intricate gold zari work, styled with traditional gold temple jewellery, celebrating Indian weaving traditions on an international platform. She accessorised the look with an elaborate gemstone necklace, matching earrings and a statement ring by Amrapali Jewels, along with an additional ring by Kavya Potluri.
Disha Madan
Disha Madan showcased a custom corset gown created from 80-year-old vintage sarees, highlighting South Indian heritage and craftsmanship, paired with jewellery by Gajraj Jewellers. The look was designed with intricate detailing inspired by regional artistry, bringing together two heirloom sarees into a single contemporary silhouette and celebrating the preservation of Indian textile traditions.
Prajakta Mali
Marathi cinema also made a strong cultural statement this year. Prajakta Mali embraced a traditional Nauvari saree, paired with classic Maharashtrian jewellery. From the royal charm of Shindeshahi Tode to the timeless elegance of the Maharashtrian Nath, every ornament carried a story of tradition, grace and heritage, creating a memorable cultural moment on the Cannes red carpet.
Urvashi Rautela
Urvashi Rautela appeared in a creation by Mihir Designer Studio, wearing white chikankari with a gold bejewelled blouse. She paired the ensemble with a heavily embellished golden blouse featuring a sweetheart neckline. Statement jewellery, dramatic makeup and vintage-inspired soft waves completed her glamorous red-carpet appearance.
The Cannes 2026 red carpet highlighted an evolving fashion narrative where Indian jewellery moved beyond accessories to become a storytelling element — from diamond necklaces and temple jewellery to regional Maharashtrian and Assamese ornaments, each look reflected identity, craftsmanship and heritage.
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