GIVA, one of India’s fastest-growing fine jewellery brands, has unveiled its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery that is designed to move with you and move with light, creating a glow that evolves through every moment of the day.

At the heart of the launch is a visually striking television commercial that unfolds through a playful, high-energy heist narrative. Set against energetic music and fast-paced storytelling, the film portrays a moment so irresistible that Barkha’s character is compelled to bend the rules, all for a glimpse, a touch, and ultimately the glow of the jewellery. The TVC brings to life the idea that some sparkle is simply impossible to ignore.

Each piece in the Glow in Motion collection is crafted in 925 sterling silver and engineered to mirror this philosophy of fluidity and light. Designed using advanced CNC (Computer Numerical Control) cutting technology, every design is carved with microscopic precision into pure silver, creating fine textures, perfect symmetry and graceful movement. This modern cutting technique allows the jewellery to reflect light from multiple angles, making it sparkle differently with every movement — symbolising confidence, energy and effortless elegance.

Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said- “As we kickstart the new year with Glow in Motion, we’re excited to bring a collection that reflects how women today truly live — expressive, dynamic and constantly evolving. We wanted to create jewellery that doesn’t just sit on you, but responds to light, moves with you, and becomes part of your everyday rhythm. Barkha embodies this spirit beautifully, making the collection both aspirational and deeply relatable.”

The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms. GIVA is strengthening its on-ground visibility through premium hoardings and immersive retail activations, while its stores will feature the Glow in Motion section with clear branding, focused product displays and prominent placement across key visual merchandising zones. These high-visibility VM installations are designed to spotlight the collection, elevate the in-store experience and drive walk-ins.

With a growing presence of 300+ stores across India, GIVA continues to strengthen its footprint nationwide while reinforcing its position as a culturally relevant, design-forward jewellery brand that blends fashion, movement and self-expression.

With ‘Glow in Motion’, GIVA redefines everyday luxury, proving that when jewellery moves with you, your glow moves with you too.