National News
Augmont Triumphs at the 10th India International Bullion Summit with Four Prestigious Awards
Augmont Enterprises Pvt. Ltd. and Augmont Goldtech Pvt. Ltd. have been recognized for their prominent contributions to the bullion and digital gold industry at the 10th India International Bullion Summit (IIBS), hosted by the India Bullion and Jewellers Association (IBJA). The group secured honors across four key categories, reaffirming its leadership and commitment to innovation, transparency, and proficiency in the sector.
Augmont’s Award-Winning Achievements:
- Best Bullion Dealer – Gold: Augmont Enterprises Pvt. Ltd. received this award for its market leadership, trust, and transparency in the gold bullion trading ecosystem. The company has been providing seamless bullion trading experiences, ensuring reliability and efficiency for traders and investors.
- Best OTT Platform: Augmont Goldtech Pvt. Ltd. was recognized for its noteworthy digital gold investment platform, which enables investors to seamlessly buy, sell, and manage gold assets online.
- Recognition for Best Verified Tag Holder: Augmont Enterprises Pvt. Ltd. earned this accolade for maintaining high standards of authenticity and verification in the bullion industry. By implementing thorough quality control measures, Augmont Enterprises Pvt. Ltd. aims to ensure that customers and investors receive only 100% verified and certified bullion products.
- Best Bullion Research Report: Dr. Renisha Chainani, Head of Research at Augmont Enterprises Pvt. Ltd., was honored for her noteworthy research and strategic insights into the bullion market. Her deep market analysis and data-driven strategies have contributed to the bullion market forecasting, helping investors make well-informed decision.
“We are truly honored to receive these awards at the 10th India International Bullion Summit. At Augmont Enterprises Pvt. Ltd., we have always believed in the power of innovation, research-backed insights, and customer trust as the pillars of our operations. We believe that our aim to deliver excellence—whether in digital gold investments, bullion trading, or research—has helped us anticipate and meet customer expectations in an evolving industry. These recognitions are a reflection of our team’s dedication and our commitment to establishing ourselves as one of the notable entities in the bullion market. As we continue to grow, we remain committed to enhancing transparency, ensuring seamless transactions, and providing investors with distinguished solutions for gold investments,” said Ketan Kothari, Director, Augmont Enterprises Pvt. Ltd.
As one of the notable players in the bullion ecosystem, Augmont continues to empower investors with secure, transparent, and technology-driven gold investment solutions. With a focus on research-backed insights and advanced digital platforms, Augmont Enterprises Pvt. Ltd. is contributing to innovative ways in which India invests in gold.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.
By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
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