JB Insights
GJC presents Preferred Manufacturer of India (PMI) ExhibitionIndustry’s favourite business + leisure event
The All India Gem and Jewellery Domestic Council (GJC) presented the much-anticipated Preferred Manufacturer of India (PMI) exhibition, a three-day event, from February 6th to 8th, 2024, at the prestigious Hyatt Regency in Gurugram. The event was inaugurated with great enthusiasm by distinguished guests Vibha Rani, Director & Head BIS, Faridabad, and Shri R Arulanandan Ji, Director of the Ministry of Commerce & Industry.
The exhibition featured a dazzling display of 46 stalls, showcasing their craftsmanship and received a roaring start with approximately 150 leading jewellers from across the country. This congregation of talent and expertise is a testament to the thriving jewellery industry in India and its ability to set global standards. Attendees explored a diverse array of exquisite pieces, ranging from traditional to contemporary styles, all under one roof.

Saiyam Mehra, Chairman (GJC), expressed his excitement about the event, stating, “PMI stands as an exclusive exhibition, not merely a showcase; it embodies a celebration of the rich heritage and craftsmanship that our nation proudly boasts. This platform allows us to unveil the pinnacle of Indian jewellery to the world.”
Rajesh Rokde, Vice Chairman (GJC), echoed this sentiment, adding, “PMI serves as the quintessence of exclusivity, bringing together the industry’s finest minds and talents. It acts as a melting pot of innovation and tradition, laying the foundation for the future of Indian jewellery.”


Madan Kothari, Convenor of PMI, emphasized the significance of the event in promoting India’s reputation as a global hub for quality jewellery manufacturing. He remarked, “PMI brings together the best manufacturers in the country, offering visitors an unparalleled opportunity to witness the richness and diversity of Indian jewellery heritage. During this PMI, we will be honouring the Jewels of the North—acknowledging and celebrating their contributions in the jewellery industry “
Joint Convenor of PMI, Chetan Thadeshwar, highlighted the importance of such platforms in driving innovation and excellence across jewellery craftsmanship. “Events like PMI not only showcase existing talent but also inspire jewellers to push boundaries and explore new avenues of creativity, this time we are excited to present a fashion show – highlighting exclusive designs. Prepare for an evening of unparalleled glamour and style, promising to be unforgettable as part of our PMI.” he remarked.

The PMI exhibition at Hyatt Regency Gurugram captivated jewellery enthusiasts and industry professionals alike with its stunning displays and insightful interactions by making it Industry’s favourite business + leisure event. This exhibition was a journey through the finest creations and innovations, setting the stage for a bright and promising future for the Indian jewellery industry.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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