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Swarovski Presents Second Capsule Collection with Ariana Grande

Nature-inspired designs meet playful elegance as Ariana Grande and Swarovski unveil a magical new capsule collection celebrating color, creativity, and self-expression

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Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande.

Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection is an ode to nature and its inspiration for self-expression.

Set in the fantasy world of Ariana’s Garden, the new global brand campaign evokes the feeling of pure poetic wonder. Ariana radiates star power and confidence in the bold and joyful visuals, captured by longtime collaborators Mert and Marcus.

The 29-piece collection is infused with Ariana’s ethereal spirit and her distinctive personal style, brought to life by Swarovski’s signature savoir-faire. 

Literal and abstract interpretations of dragonflies and flowers unite in a glittering celebration of nature’s magic. Rainbow-hued stones and delicate crystal pearls embellish jewelry in an array of cuts and mixed-metal settings, while crystal butterflies adorn brooches, hair accessories, and figurines.

Giovanna Engelbert:“This capsule is a world Ariana and I created together. After last year’s collection, which was more timeless and classic, this one moves fully into her dreamy, magical universe. The fantasy‑garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colors, are translated into the jewelry through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, grounded in Swarovski’s savoir‑faire — and it’s always such a joy to work with her.”

Ariana Grande: I’m so thankful to Giovanna and Swarovski, for this beautiful collaboration. This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet! We wanted to design a collection that brings a bit more color, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us. I’m so excited for you all to enjoy it!”

The second much-anticipated collaboration is available from March 17th at Swarovski stores and online.

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GlamBuzz

Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai

Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.

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Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.

Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.

The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.

Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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