By Invitation

Diamonds Reimagined: The Rise of Lab-Grown Elegance

By Akash Talesara
President : Sky Gold ltd.

Published

10 months ago

March 27, 2025

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Celebrity Endorsements of LGDs

Celebrity endorsements are pivotal in transforming ethical luxury from an idealistic concept to a mainstream trend. When well-known figures embrace lab-grown diamonds, they redefine luxury by blending style with responsibility. These endorsements break the notion that luxury is only about exclusivity and excess, shifting the narrative to one where ethics and beauty coexist. As consumers increasingly prioritize sustainability, celebrities make it easier for them to align their values with their purchases, normalizing lab-grown diamonds as the future of luxury. This shift is not just a trend—it’s a cultural movement led by those who hold significant influence.

Global jewellery brands leveraging celebrity stardom

Global jewellery brands are tapping into the power of celebrity to position lab-grown diamonds as the next big thing in luxury. Celebrities bring visibility, credibility, and aspirational value to these diamonds, helping brands reframe them as a symbol of modern luxury. Through collaborations and campaigns featuring stars, jewellery brands communicate that lab-grown diamonds are not only ethically sound but also high-end and exclusive. These celebrity endorsements connect luxury with conscious consumption, shifting consumer perceptions and setting a new standard in the luxury market. This strategic use of star power helps lab-grown diamonds carve a niche as the future of sustainable luxury.

Celebrity collaborations driving the popularity of LGDs

Celebrity collaborations are a game-changer in how lab-grown diamonds are perceived. When icons align themselves with these diamonds, they make the concept of sustainable luxury not just appealing but aspirational. Through their influence, celebrities turn lab-grown diamonds into a desirable, high-status item, making them relatable for the general public. By wearing and endorsing these sustainable gems, they make them accessible to a broader range of consumers. These partnerships not only elevate the diamonds’ appeal but also serve as a bridge between high-end luxury and everyday luxury, making it more attainable for a global audience.

Millennials and Gen Z driving the shift toward LGDs

The jewellery market is shifting gears, embracing sustainability, ethical practices, and personalized designs like never before. Millennials and Gen Z are leading the charge in the lab-grown diamond movement. These diamonds are made with minimal environmental impact, offering a more eco-friendly and responsible choice. It’s not just about the sparkle, it’s about supporting brands that stand for authenticity and integrity. This change is reshaping the jewellery industry, blending craftsmanship with conscience and redefining luxury as a perfect balance of elegance and ethics.

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By Invitation

Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past

By Edahn Golan

Published

1 month ago

December 10, 2025

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Martyn Charles Marriott, drawing on 45 years in the diamond industry, in a blog titled Co-Operation between African Diamond Producers on the IDMA website, advocates for a new era of co-operation among African diamond producers, seeing the current debate around De Beers’ future as an opportunity. He proposes forming a diamond “OPEC,” reminiscent of the stability once maintained by the Oppenheimers’ Central Selling Organization (CSO). The CSO, through a stockpile, quota system, and vast generic advertising historically benefited the entire industry. Marriott believes a collective entity involving nations like Botswana and Angola would be more stable and bankable than a single-country approach.

JewelBuzz spoke to noted diamond industry analyst Edahn Golanon his take on Marriott’s view and how practical and feasible this “ nostalgic yearning” was. This is what Edahn Golan has to say:

I don’t think that resurrecting a monopoly is possible, much less legal. I understand the nostalgic yearning for the ‘good old days,’ but that is not where the solution will be found. On the contrary, the industry at large – and De Beers in particular – needs to evolve and adapt. They both need to reinvent themselves.

Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past, a consumer market that wants luxury that doesn’t shout bling. Most importantly, diamonds should stand for values that are relevant to today’s cultural norms.

That is where diamonds will find their future, not by reimposing tight control on the pipeline.

I also read Chaim Even-Zohar’s column. I worked with him for many years and hold deep respect for both him and his approach to the industry.

That said, I believe Botswana does not need to go all in on owning De Beers.The country already receives more than 75% of the diamond revenue generated locally, along with a portion of the revenue De Beers earns from its operations in Namibia, Canada, and South Africa. Expanding that share or seeking a larger cut from other countries would only deepen Botswana’s dependency on diamonds.

Instead, Botswana should diversify its income sources and invest more internally, a process it should have initiated more than a decade ago.

For example, if it channels investment into its international airport and succeeds in expanding tourism, the country would generate greater income, reduce its reliance on luxury sales, improve foreign currency inflows, and, in the process, expose more of the world to its diamonds.