DiamondBuzz
Christie’s present The Golconda Blue:the largest fancy vivid blue diamond offered at auction
Christie’s is proud to present The Golconda Blue—the largest Fancy Vivid Blue Diamond ever to be offered at auction. Weighing an extraordinary 23.24 carats, this superb historic gemstone will headline Christie’s Magnificent Jewels sale, taking place live on 14 May 2025 at the Four Seasons Hotel des Bergues in Geneva, with an estimate of $35 – 50 million. The Golconda Blue, perfectly mounted in a ring by JAR, is a true masterpiece with its recently uncovered royal provenance, mesmerizing colour, and sensational size. It ranks among the rarest and most important diamonds ever discovered throughout history.
This exceptional pear-shaped Golconda diamond boasts a remarkable provenance rooted in Indian Royalty. Yeshwant Rao Holkar, the Maharaja of Indore and a member of the Holkar dynasty, was known—alongside his wife—for a lifestyle defined by elegance and cosmopolitan sophistication in the 1920s and ’30s. A Knight of the Order of the Indian Empire, the Maharaja spent much of his time abroad, cultivating a strong affinity for Western art, design, and jewellery.
In 1913, his father acquired the famed Indore Pear diamonds from Chaumet, marking the beginning of a long-standing relationship with the historic Parisian Maison. In 1923, during another visit to Chaumet, he commissioned a diamond bracelet set with his own 23-carat pear-shaped Golconda blue diamond.
Drawn to the firm’s avant-garde flare, Yeshwant Rao Holkar appointed Mauboussin as his official jeweler in 1933. Thereafter, Mauboussin reimagined much of the Maharaja’s collection and created the exceptional necklace including the Golconda Blue and the Indore Pears, worn by the Maharani of Indore memorialized in a portrait by Bernard Boutet de Monvel (illustrated on top of release).
Yeshwant Rao Holkar also collaborated with other iconic jewelers, including Harry Winston. In 1946, Mr. Winston purchased the Indore Pears from the Maharaja, and the following year, in January 1947, he acquired this 23-carat blue diamond. Winston later set it in a brooch alongside a matching 23-carat white diamond, which he sold to the Maharaja of Baroda. The brooch was subsequently reacquired by Mr. Winston and resold as a newly designed jewel to its current owner.
Now, over a century later, this legendary blue diamond comes to auction for the very first time, set as a striking contemporary ring by the celebrated Parisian designer JAR.
The legacy of Golconda diamonds begins with a reference found in a 4th-century Sanskrit manuscript. In 327 BC, Alexander the Great brought diamonds from India to Europe, sparking the West’s enduring fascination with these rare gems. By 1292 AD, Marco Polo famously chronicled the captivating beauty of Indian diamonds in his travel writings. Today, The Golconda Blue stands not only as a natural marvel but also as a storied jewel—its provenance bridging continents, dynasties, and centuries.
DiamondBuzz
De Beers Unveils A Diamond Is Forever: The Making of a Cultural Icon 1926–2026
How Four Words Changed the World of Luxury Advertising
De Beers Group, a global leader in the natural diamond industry with a legacy spanning over a century, is launching A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a visual retrospective celebrating its pioneering role in shaping the world of natural diamonds. The book traces how, beginning in the 1930s, the brand reimagined natural diamonds from discreet treasures of the elite into aspirational symbols of love, commitment, and personal achievement, cementing their place as enduring masterpieces of nature and craftsmanship.
Drawing on rare archival material, the book explores how De Beers revealed the wonder of diamonds to a wider audience, shaping modern luxury marketing from the Great Depression to today’s era of conscious luxury. At the heart of the book is one of advertising’s most celebrated moments. In 1947, copywriter Frances Gerety of N. W. Ayer captured the gemstone’s essence with four words that would forever reshape the industry: “A Diamond Is Forever.” The declaration enshrined the diamond as a promise of love and endurance, an emotional sentiment resonating far beyond the notion of a simple gift. In 1999, it was named the greatest advertising slogan of the twentieth century by Advertising Age.
Beyond aesthetics, A Diamond Is Forever explores how these campaigns shaped social rituals and behaviour over time. The rise of engagement rings in the late 1930s and strategies like the “Two Months’ Salary” guideline highlight how marketing can redefine tradition. Campaigns such as the “Right Hand Ring” also reflected evolving ideas of female independence. In India, the influence of such campaigns and marketing narratives has been equally significant, shaping consumer perceptions and aspirations around diamonds. By positioning natural diamonds as powerful symbols of love, success and personal milestones, these strategies resonated strongly with Indian audiences, encouraging a shift from traditional gold-centric purchases to viewing diamonds as meaningful, emotionally driven choices for their loved ones.

The book also highlights how De Beers fused the billion-year rarity of natural diamonds with fine art and pop culture. Works by Pablo Picasso, Salvador Dalí, and Raoul Dufy enhanced their allure, while icons like Marilyn Monroe and Elizabeth Taylor defined their glamour. Later, the 1990s “Shadows” campaign, set to Karl Jenkins’ Palladio, reinforced the diamond as timeless and unique.
In recent years, the conversation around diamonds has evolved to include provenance, sustainability and ethical stewardship, reinforcing the natural diamond’s position not only as a symbol of enduring love but also of responsibility and conscience. Much like a gallery tracing the evolution of artistic expression, A Diamond Is Forever offers rare insight into one of the most influential brand stories in history, revealing how diamonds have come to reflect the shifting ideals and aspirations of society.
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