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Assam Jewellery Expo 2024 sets the stage for industry transformation

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The Assam  Jewellery  Expo 2024, held from  March 22-23, 2024, at  Ashi Apsara Banquette Hall, Paltan Bazar, Guwahati marked the first-ever B2B jewellery exhibition in the Northeast region, revolutionising the way jewellery businesses connect and thrive,marking a significant milestone in the region’s jewellery industry.

The Exhibition commenced with a prestigious ribbon-cutting ceremony, graced by esteemed dignitaries from the jewellery industry. . Ashish Pethe, Partner of Waman Hari Pethe Jewellers, along with Kranti Nagvekar, Founder of KNC Services, and Parimal Sarkar, Ram Gopal Soni, Chairman, L Gopal & Sons Jewellers inaugurated the show, symbolising a collaborative effort towards fostering growth and innovation in the jewellery sector

Following the traditional lamp lighting ceremony, Ashish Pethe was felicitated as a chief guest of the Assam Jewellery Expo and for his outstanding contributions to the jewellery industry. Subsequently, Parimal Sarkar, President of Nikhil Assam Swarna Shilpi Samithi, was also honoured for his visionary leadership and dedication to promoting excellence in the field, and the said association had helped KNC services make this exhibition a grand success.As a token of appreciation for their invaluable support, . Ashish Pethe and . Kranti Nagvekar felicitated the individuals and organisations instrumental in making the Assam B2B Jewellry Show a resounding success, exemplifying the spirit of teamwork and cooperation.

In a highlight of the event, Kishan Soni, Managing Director of Manikchand and Sons Jewellery, was recognised with the prestigious award for the Best Jewellery Showroom in the Northeast, acknowledging his commitment to excellence and customer satisfaction.Furthermore, a Lifetime Achievement Award was presented to Ram Gopal Soni, Chairman of L. Gopal and Sons Jewellers, in recognition of his remarkable contributions to the jewellery industry over the years.

Ashish Pethe, in his address, commended Ms. Kranti Nagvekar and KNC Services for spearheading the initiative to organise such a crucial event, emphasising its significance in reaching out to remote areas and fostering economic growth. He also mentioned that all smalltown manufacturers and retailers should participate and visit the exhibition; the expo is the only platform where you can get the variety, market trends, technology, and many more under one roof.

Vote of thanks given by Prasanto Kumar Roy, Secretory, Nikhil Assam Swarna Shilpi Samithi.The Assam B2B Jewellry Show was a landmark B2B exhibition, bringing together key stakeholders and industry leaders to explore new avenues for collaboration, innovation, and business expansion. The successful conclusion of the exhibition marks a new chapter in the Northeast’s jewellery industry, promising continued growth and prosperity for years to come.

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Divine Solitaires’ new wedding campaign ‘Every Promise Matters’ unveils elegant diamond Mangal Sutras and their emotions

The diamond jewellery brand’s latest campaign celebrates a couple’s promise of protection and togetherness that a Mangal Sutra represents as they embark on a journey to strengthen and deepen their bond

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A wedding is more than just grand celebrations among the families and well-wishers of the bride and groom. It is a sacred union of two souls that deeply reflects their lifelong promise to love and protect each other through their journey together. This wedding season, Divine Solitaires, among India’s leading natural diamonds jewellery brands, reimagines the mangal sutra not only as an essential piece of jewellery, but as a living reminder of the shared journey of a couple with its new wedding campaign titled ‘Every Promise Matters’.

Capturing this emotion, Divine Solitaires celebrates the ‘Mangal Sutra ceremony’ — the most sacred symbol of an Indian marriage, as a reflection of that promise of protection, togetherness and eternal unity between the couple.

“At Divine Solitaires, we truly believe that a marriage is built on every little promise made by a couple through the course of their life together. Through our wedding campaign, we celebrate the deep meaning and emotion behind a bride adorning a mangalsutra adorned with natural, brilliant diamonds as a promise of protection and eternal togetherness,” said Jignesh Mehta, Founder & Managing Director, Divine Solitaires.

Each mangalsutra that Divine Solitaires offers are a symbol of rare, precious and unmatched diamonds that are hallmarked, ethically sourced, transparently priced and offer lifetime value benefits. With its proprietary 123-parameter quality guarantee certificate and exchange/upgrade programs, the brand ensures that the symbol of a couple’s union remains as timeless and protected as the promise it represents. 

The campaign beautifully extends the brand’s long-standing belief of ‘Celebrating Divine Moments’, shifting the spotlight from individual milestones to the moment two lives become one. It deepens this sentiment by honouring the emotional milestone of wearing a mangalsutra which stands as a symbol not of ceremony alone, but of the quiet promises that hold a marriage together. Divine Solitaires focuses on these intimate, everyday vows that give a union its true meaning.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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