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Assam Jewellery Expo 2024 sets the stage for industry transformation

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The Assam  Jewellery  Expo 2024, held from  March 22-23, 2024, at  Ashi Apsara Banquette Hall, Paltan Bazar, Guwahati marked the first-ever B2B jewellery exhibition in the Northeast region, revolutionising the way jewellery businesses connect and thrive,marking a significant milestone in the region’s jewellery industry.

The Exhibition commenced with a prestigious ribbon-cutting ceremony, graced by esteemed dignitaries from the jewellery industry. . Ashish Pethe, Partner of Waman Hari Pethe Jewellers, along with Kranti Nagvekar, Founder of KNC Services, and Parimal Sarkar, Ram Gopal Soni, Chairman, L Gopal & Sons Jewellers inaugurated the show, symbolising a collaborative effort towards fostering growth and innovation in the jewellery sector

Following the traditional lamp lighting ceremony, Ashish Pethe was felicitated as a chief guest of the Assam Jewellery Expo and for his outstanding contributions to the jewellery industry. Subsequently, Parimal Sarkar, President of Nikhil Assam Swarna Shilpi Samithi, was also honoured for his visionary leadership and dedication to promoting excellence in the field, and the said association had helped KNC services make this exhibition a grand success.As a token of appreciation for their invaluable support, . Ashish Pethe and . Kranti Nagvekar felicitated the individuals and organisations instrumental in making the Assam B2B Jewellry Show a resounding success, exemplifying the spirit of teamwork and cooperation.

In a highlight of the event, Kishan Soni, Managing Director of Manikchand and Sons Jewellery, was recognised with the prestigious award for the Best Jewellery Showroom in the Northeast, acknowledging his commitment to excellence and customer satisfaction.Furthermore, a Lifetime Achievement Award was presented to Ram Gopal Soni, Chairman of L. Gopal and Sons Jewellers, in recognition of his remarkable contributions to the jewellery industry over the years.

Ashish Pethe, in his address, commended Ms. Kranti Nagvekar and KNC Services for spearheading the initiative to organise such a crucial event, emphasising its significance in reaching out to remote areas and fostering economic growth. He also mentioned that all smalltown manufacturers and retailers should participate and visit the exhibition; the expo is the only platform where you can get the variety, market trends, technology, and many more under one roof.

Vote of thanks given by Prasanto Kumar Roy, Secretory, Nikhil Assam Swarna Shilpi Samithi.The Assam B2B Jewellry Show was a landmark B2B exhibition, bringing together key stakeholders and industry leaders to explore new avenues for collaboration, innovation, and business expansion. The successful conclusion of the exhibition marks a new chapter in the Northeast’s jewellery industry, promising continued growth and prosperity for years to come.

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Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers

Celebrating love and companionship through creativity, challenges, and unforgettable moments.

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Mahabir Danwar Jewellers (MDJ) once again celebrated love and togetherness with the grand finale of its flagship contest ‘Couple No. 1 – Season 4’, hosted at Fairfield by Marriott, Kolkata. The glamorous evening marked the culmination of a two-month-long journey filled with creativity, romance, and unforgettable memories.

Following the overwhelming success of Seasons 1, 2, and 3, MDJ launched the fourth season on July 15, 2025, with the vision of rekindling romance and honoring the bond of companionship in a unique, engaging format. Throughout the contest, participating couples took part in a series of exciting challenges that showcased their love, understanding, and commitment. From these rounds, the top 12 couples advanced to the much-awaited grand finale.

The star-studded jury for the evening featured Richa Sharma (Actress & Mrs. India Universe), Naina More (Celebrity Motivational Speaker), Amrita Chattopadhyay (Actress), and Renu Soni (Jewellery Designer, MDJ). The event was graced by the presence of Vijay Soni, Arvind Soni, Sandeep Soni, and Amit Soni, Directors of Mahabir Danwar Jewellers.

Ushoshi Sen Gupta, Miss Universe India 2010 at Th Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers held at Fairfield by Marriott, Kolkata.
Unveiling of æPadmavati û The Bridal Jewellery CollectionÆ by Mahabir Danwar Jewellers_1
Unveiling of æPadmavati û The Bridal Jewellery CollectionÆ by Mahabir Danwar Jewellers_2
Renu Soni, Naina More, Richa Sharma, Amrita Chattopadhyay jury of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers held at Fairfield by Marriott, Kolkata.

Adding to the grandeur, the men flaunted bespoke outfits by Saasya (Official Male Apparel Partner), while the women shone in elegant ensembles by Simaaya (Official Female Apparel Partner). The show was directed by Ushoshi Sen Gupta, Miss Universe India 2010, and conceptualised by San Entertainment, a brand agency specializing in exclusive events.

What made the evening even more special was the lively interaction with the audience. Guests enthusiastically participated in fun segments, engaged with the jury and hosts, and cheered for their favorite couples. The energy of the crowd, filled with laughter, applause, and heartfelt moments, truly transformed the finale into a celebration of togetherness.

Speaking at the finale, Arvind Soni and Sandeep Soni said: Marriage is not just about finding the right partner, but about becoming one. It’s a journey of love, laughter, and growing together every single day. Couple No. 1 has always been about celebrating love, companionship, and togetherness. Every season brings us closer to the inspiring stories of couples and their unique journeys. This year, we are thrilled to crown our winners with a romantic trip to Bali, a destination that perfectly symbolizes the spirit of love and adventure. For us, love is not just a feeling – it is a celebration to be cherished every single day.”

A special highlight of the evening was the unveiling of ‘Padmavati – The Bridal Jewellery Collection’ by MDJ, designed for the modern bride with a perfect blend of heritage and contemporary elegance. The evening also witnessed the launch of the book “Look Like a Queen, Buy Like a Pro” by Vijay Danwar, unveiled by MLA Vivek Gupta (Jorasanko), adding a meaningful cultural dimension to the celebration.

List of WinnersCouple No 1 (Season 4)

  1. Navneet & Nidhi Mimani – (Winner)                    
  2. Rohit & Aditi Arora – (1st Runner up)
  3. Shibhashish Ghosh & Priyanka Khandelwal – (2nd Runner up) 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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