OurBuzz
Assam Jewellery Expo 2024 sets the stage for industry transformation
The Assam Jewellery Expo 2024, held from March 22-23, 2024, at Ashi Apsara Banquette Hall, Paltan Bazar, Guwahati marked the first-ever B2B jewellery exhibition in the Northeast region, revolutionising the way jewellery businesses connect and thrive,marking a significant milestone in the region’s jewellery industry.
The Exhibition commenced with a prestigious ribbon-cutting ceremony, graced by esteemed dignitaries from the jewellery industry. . Ashish Pethe, Partner of Waman Hari Pethe Jewellers, along with Kranti Nagvekar, Founder of KNC Services, and Parimal Sarkar, Ram Gopal Soni, Chairman, L Gopal & Sons Jewellers inaugurated the show, symbolising a collaborative effort towards fostering growth and innovation in the jewellery sector
Following the traditional lamp lighting ceremony, Ashish Pethe was felicitated as a chief guest of the Assam Jewellery Expo and for his outstanding contributions to the jewellery industry. Subsequently, Parimal Sarkar, President of Nikhil Assam Swarna Shilpi Samithi, was also honoured for his visionary leadership and dedication to promoting excellence in the field, and the said association had helped KNC services make this exhibition a grand success.As a token of appreciation for their invaluable support, . Ashish Pethe and . Kranti Nagvekar felicitated the individuals and organisations instrumental in making the Assam B2B Jewellry Show a resounding success, exemplifying the spirit of teamwork and cooperation.
In a highlight of the event, Kishan Soni, Managing Director of Manikchand and Sons Jewellery, was recognised with the prestigious award for the Best Jewellery Showroom in the Northeast, acknowledging his commitment to excellence and customer satisfaction.Furthermore, a Lifetime Achievement Award was presented to Ram Gopal Soni, Chairman of L. Gopal and Sons Jewellers, in recognition of his remarkable contributions to the jewellery industry over the years.
Ashish Pethe, in his address, commended Ms. Kranti Nagvekar and KNC Services for spearheading the initiative to organise such a crucial event, emphasising its significance in reaching out to remote areas and fostering economic growth. He also mentioned that all smalltown manufacturers and retailers should participate and visit the exhibition; the expo is the only platform where you can get the variety, market trends, technology, and many more under one roof.
Vote of thanks given by Prasanto Kumar Roy, Secretory, Nikhil Assam Swarna Shilpi Samithi.The Assam B2B Jewellry Show was a landmark B2B exhibition, bringing together key stakeholders and industry leaders to explore new avenues for collaboration, innovation, and business expansion. The successful conclusion of the exhibition marks a new chapter in the Northeast’s jewellery industry, promising continued growth and prosperity for years to come.
DiamondBuzz
Divine Solitaires Reinforces The Value Of Diamonds Amid Rising Gold Prices and Evolving Consumer Sentiment
Divine Solitaires Shares Its Perspective On Why Natural Diamonds Remain A Timeless and Relevant Choice For Modern Buyers.
Amid recent debates about rising gold prices and changing consumer purchasing habits, Divine Solitaires has provided a timely brand viewpoint pushing customers to reconsider how they approach milestone and aspirational purchases. Drawing on the greater economic conversation about reduced gold dependency and smarter purchasing choices, the brand has proposed a simple but relevant idea: halting gold purchases does not have to imply pausing personal celebrations or dreams.
Built around the message, “A Golden Pause. A Diamond Moment.”, the brand’s latest communication reflects the current market reality, where consumers are becoming more mindful of gold purchases amid unprecedented bullion price hikes and evolving government measures impacting the gold sector. Divine Solitaires believes this moment presents an opportunity for buyers to shift their focus toward natural diamonds, which continue to hold emotional, symbolic, and long-term value for milestone moments.
The idea also stems from a broader industry and economic perspective. While more than 90% of the gold consumed in India is imported, India’s natural diamond ecosystem remains deeply connected to the country’s economy, with Indian artisans cutting and polishing over 90% of the world’s diamonds, most of which are exported globally. Divine Solitaires highlights how choosing natural diamonds not only celebrates emotional and milestone moments, but also supports Indian craftsmanship, employment, foreign exchange generation, and the country’s global leadership in the diamond industry.
Additionally, the brand positions solitaire diamond coins as meaningful modern purchases that can serve as a thoughtful alternative to traditional gold coins. While gold coins often offer limited value addition to the Indian economy due to high import dependency, natural diamonds contribute significantly to India’s craftsmanship, exports, employment, and global industry leadership combining emotional value with lasting economic impact.
Commenting on this perspective, Jignesh Mehta, Founder and MD, Divine Solitaires, said:
“Jewellery has always been deeply emotional, whether it marks love, achievement, commitment, or self-reward. At Divine Solitaires, we looked at the current gold price scenario and felt there was a larger, more relevant consumer conversation to participate in. If buyers are consciously holding back on gold due to current market conditions, it doesn’t mean their celebrations or aspirations should be put on hold.”
He further added,”Natural diamonds offer timeless emotional value and remain deeply aspirational. At the same time, they are part of an industry where India has built extraordinary global leadership through its craftsmanship and processing expertise. This is our way of encouraging consumers to think differently, thoughtfully, and meaningfully in the current environment.”
With this, Divine Solitaires maintains its position as a brand that goes beyond product-driven conversations, engaging with real customer sentiment and bigger societal developments while underlining natural diamonds’ enduring value.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.