OurBuzz
Assam Jewellery Expo 2024 sets the stage for industry transformation
The Assam Jewellery Expo 2024, held from March 22-23, 2024, at Ashi Apsara Banquette Hall, Paltan Bazar, Guwahati marked the first-ever B2B jewellery exhibition in the Northeast region, revolutionising the way jewellery businesses connect and thrive,marking a significant milestone in the region’s jewellery industry.
The Exhibition commenced with a prestigious ribbon-cutting ceremony, graced by esteemed dignitaries from the jewellery industry. . Ashish Pethe, Partner of Waman Hari Pethe Jewellers, along with Kranti Nagvekar, Founder of KNC Services, and Parimal Sarkar, Ram Gopal Soni, Chairman, L Gopal & Sons Jewellers inaugurated the show, symbolising a collaborative effort towards fostering growth and innovation in the jewellery sector
Following the traditional lamp lighting ceremony, Ashish Pethe was felicitated as a chief guest of the Assam Jewellery Expo and for his outstanding contributions to the jewellery industry. Subsequently, Parimal Sarkar, President of Nikhil Assam Swarna Shilpi Samithi, was also honoured for his visionary leadership and dedication to promoting excellence in the field, and the said association had helped KNC services make this exhibition a grand success.As a token of appreciation for their invaluable support, . Ashish Pethe and . Kranti Nagvekar felicitated the individuals and organisations instrumental in making the Assam B2B Jewellry Show a resounding success, exemplifying the spirit of teamwork and cooperation.
In a highlight of the event, Kishan Soni, Managing Director of Manikchand and Sons Jewellery, was recognised with the prestigious award for the Best Jewellery Showroom in the Northeast, acknowledging his commitment to excellence and customer satisfaction.Furthermore, a Lifetime Achievement Award was presented to Ram Gopal Soni, Chairman of L. Gopal and Sons Jewellers, in recognition of his remarkable contributions to the jewellery industry over the years.
Ashish Pethe, in his address, commended Ms. Kranti Nagvekar and KNC Services for spearheading the initiative to organise such a crucial event, emphasising its significance in reaching out to remote areas and fostering economic growth. He also mentioned that all smalltown manufacturers and retailers should participate and visit the exhibition; the expo is the only platform where you can get the variety, market trends, technology, and many more under one roof.
Vote of thanks given by Prasanto Kumar Roy, Secretory, Nikhil Assam Swarna Shilpi Samithi.The Assam B2B Jewellry Show was a landmark B2B exhibition, bringing together key stakeholders and industry leaders to explore new avenues for collaboration, innovation, and business expansion. The successful conclusion of the exhibition marks a new chapter in the Northeast’s jewellery industry, promising continued growth and prosperity for years to come.
BrandBuzz
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
The Gemstone Jewellery Festival Celebrates Natural Gemstones and Traditional Craftsmanship WithThe Launch
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and ‘The Responsible Jeweller’, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a new natural gemstone jewellery collection featuring renowned actor and model Srinidhi Shetty as the face of the collection. The launch forms the centrepiece of the brand’s Gemstone Jewellery Festival, being celebrated across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. As part of the festival, customers can avail of up to 25% off on making charges of gemstone and uncut jewellery, with the offer valid till 14 September 2026.
Inspired by the enduring allure of nature’s rarest treasures, Nayraa draws from the artistry of traditional Chillai and Pachi craftsmanship. Crafted in gold and set with precious natural gemstones, the collection brings together sculptural forms and intricate detailing, offering a fresh take on traditional gemstone jewellery. Nayraa presents natural gemstone jewellery with an evolved design sensibility, highlighting the craftsmanship, character and distinctive aesthetic of the collection for a new generation of consumers. The collection reflects Malabar Gold & Diamonds’ focus on combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Along with the newly launched Nayraa collection, the Gemstone Jewellery Festival showcases natural gemstones through Malabar Gold & Diamonds’ curated range of gemstone and uncut jewellery, complemented by customer-focused buying experiences that offer customers an opportunity to explore the category.
Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said:
“Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards.
Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.