National News
WGC India gold market update: Investment appetite upheld
Highlights
- Gold’s price momentum remains strong, breaching records, with domestic gold prices gaining 13% y-t-d
- Price rises dampen jewellery purchases but boost old gold sales; investment demand is sustained: gold ETFs see healthy inflows in February, although below January’s peak
- The Reserve Bank of India (RBI) gold holdings remains unchanged in February
- Gold imports drop to an 11-month low in February.
Looking ahead
- Expectation is growing that seasonal factors (auspicious days and festivals) and wedding related purchases could lend support to gold demand over the next couple of months. This may not, however, fully compensate for the price-driven constraints in jewellery demand.
Gold’s unprecedented momentum
Gold’s momentum has been exceptionally strong in 2025. So far this year prices have hit 13 new highs1 and have crossed the psychological threshold of US$3,000/oz.2 This performance, which has been replicated across major currencies, is driven by economic trends and sustained investment demand. Geopolitical and economic uncertainty, a weaker USD, lowering of interest rates across economies, and inflation concerns are fuelling investment demand and influencing prices.
So far in 2025,3 the LBMA gold price AM in USD has risen by US$330/oz or 12%, to US$2,999/oz, with over 4% of that increase taking place in the first half of March. The Indian domestic landed price4 has risen in tandem, gaining 17% to reach a record INR88,946/10g. The larger gains can be attributed to weakness in the INR against the USD (1.3% depreciation y-t-d). However, given the weakness in demand – particularly in jewellery – the domestic gold price remains at a discount relative to the landed price. The discount, or spread, between local and landed prices averaged US$12/oz in the first half of March, slightly narrower than the US$17/oz spread observed in February.
Gold remains India’s top performing asset, with y-t-d gains of 13%,5 in sharp contrast with the negative return from domestic equities and notably surpassing gains in fixed income assets (bonds and bank deposits). This underscores the strategic significance of gold in investor portfolios.
Gold ETFs maintain momentum
Indian gold ETFs continued their inflow in February. While lower than January’s record high, they remained healthy, driven by broadening investor interest amid global economic and market uncertainty and the positive momentum in the gold price.
According to the Association of Mutual Funds in India (AMFI), gold ETFs recorded net inflows of INR19.8bn(~US$227mn) in February,6 marking the tenth consecutive month of positive flows. Although lower than January’s peak,7 this surpassed the average net inflow figure (INR14.8bn/US$175mn) recorded over the preceding nine months. February also witnessed significant redemptions, totalling INR7.8bn/US$89.7mn – the highest since April 2024. This may be attributed to profit taking as gold prices surged.
Despite these redemptions, investor participation remained strong with 0.3mn investor accounts (or folios) added during the month, bringing the total number of gold ETF investor accounts to a record 6.8mn, reflecting a growing investor interest in this instrument. Cumulative assets under management (AUM) of gold ETFs grew to INR55.7bn(~US$6.4bn), up 7% m/m and 95% y/y. Overall holdings increased by 2.2t, taking collective holdings to 64.6t. These figures are in line with our initial estimates based on information available at the time.8 Rising investor interest has encouraged fund houses to introduce new gold ETF products, two of which were launched in February, bringing the total number of domestic gold ETFs to 20. At the end of February gold ETFs accounted for 0.9% of total AUM of mutual funds, up from 0.5% a year ago – an indication of the growing traction among investors.
RBI gold reserves stable, share of gold in forex reserves rising
The RBI held off buying gold in February, marking its second pause in three months, according to our estimates based on the bank’s weekly reporting of forex reserves. However, the bank has been increasing its gold holdings consistently since the beginning of 2024, purchasing an average of 6.3t in 12 of the last 14 months. While its gold reserves remained steady at 879t in February, the share of gold in total forex reserves rose to 11.5%,9 the highest on record and almost 4% higher than a year ago. This highlights the RBI’s continued diversification of its forex reserves.
Gold imports decline further
February gold imports fell to their lowest level since March 2024, marking the third consecutive month of decline and a steep drop from November’s highs. This trend reflects the weak demand environment amid high prices. According to Ministry of Commerce data10 the gold import bill for February totalled $2.3bn – a 14% m/m and 63% y/y decline. We estimate that import volume in February ranged between 25t and 30t.
National News
Platinum Jewellery Into The Spotlight, PGI’s Retail Partners In India Reporting A 10% Year-On-Year Rise In Retail Sales
Soaring Gold and Silver Prices Reshape Consumer Preferences Amidst Growing Appetite For Contemporary Designs
As soaring gold and silver prices reshape consumer preferences, platinum jewellery is emerging as an increasingly attractive alternative in India, driven by affordability concerns, changing aesthetics, and a growing appetite for contemporary designs among younger buyers.
With gold prices touching nearly Rs. 1,58,000 per 10 grams, many consumers—particularly millennials and urban professionals—are rethinking traditional jewellery purchases. Platinum, despite its own sharp rise in prices, is being viewed as a relatively accessible premium option. Currently trading at around Rs. 70,000 per 10 grams, platinum remains significantly cheaper than gold, even after doubling from its 2025 average of Rs. 36,000 per 10 grams.
Jewellers say the shift is especially visible in categories such as wedding bands, daily wear jewellery, and minimalist luxury pieces. Young consumers are increasingly favouring platinum for its understated elegance, durability, and contemporary appeal.
Industry insiders note that platinum has historically struggled for mainstream acceptance in India, where gold dominates both cultural sentiment and investment behaviour. However, sentiment appears to be changing. Retailers said enquiries for platinum have risen sharply as consumers begin to view the metal not only as a style statement but also as a potential store of value.
The renewed interest comes despite higher import duties. India recently increased import duty on gold and silver from 6% to 15%, while platinum duty rose from 6.4% to 15.4%. Yet, the pricing gap between platinum and gold continues to work in platinum’s favour.

Brands are also moving quickly to capitalise on the momentum. Jos Alukkas recently launched a new platinum jewellery campaign featuring actor Dulquer Salmaan as brand ambassador. The campaign positions platinum as a symbol of individuality and sophistication, showcasing rings, chains, bracelets and other designs for men and women.
The trend is also backed by global market data. Platinum Guild International (PGI), in its Q4 2025 report, noted growing momentum for platinum jewellery across India, China, Japan and the US as elevated gold prices alter buying patterns. In India and the Middle East, platinum jewellery outperformed broader market trends, with PGI’s strategic retail partners in India reporting a 10% year-on-year rise in retail sales, aided by festive demand and rising preference for lightweight jewellery.
For India’s jewellery market, platinum’s rise may signal more than a temporary shift driven by gold prices. As consumers increasingly seek jewellery that blends luxury with wearability and individuality, platinum appears to be carving out a stronger, more permanent niche in the country’s evolving precious metals landscape.
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