National News
WGC India gold market update: Investment appetite upheld
Highlights
- Gold’s price momentum remains strong, breaching records, with domestic gold prices gaining 13% y-t-d
- Price rises dampen jewellery purchases but boost old gold sales; investment demand is sustained: gold ETFs see healthy inflows in February, although below January’s peak
- The Reserve Bank of India (RBI) gold holdings remains unchanged in February
- Gold imports drop to an 11-month low in February.
Looking ahead
- Expectation is growing that seasonal factors (auspicious days and festivals) and wedding related purchases could lend support to gold demand over the next couple of months. This may not, however, fully compensate for the price-driven constraints in jewellery demand.
Gold’s unprecedented momentum
Gold’s momentum has been exceptionally strong in 2025. So far this year prices have hit 13 new highs1 and have crossed the psychological threshold of US$3,000/oz.2 This performance, which has been replicated across major currencies, is driven by economic trends and sustained investment demand. Geopolitical and economic uncertainty, a weaker USD, lowering of interest rates across economies, and inflation concerns are fuelling investment demand and influencing prices.
So far in 2025,3 the LBMA gold price AM in USD has risen by US$330/oz or 12%, to US$2,999/oz, with over 4% of that increase taking place in the first half of March. The Indian domestic landed price4 has risen in tandem, gaining 17% to reach a record INR88,946/10g. The larger gains can be attributed to weakness in the INR against the USD (1.3% depreciation y-t-d). However, given the weakness in demand – particularly in jewellery – the domestic gold price remains at a discount relative to the landed price. The discount, or spread, between local and landed prices averaged US$12/oz in the first half of March, slightly narrower than the US$17/oz spread observed in February.
Gold remains India’s top performing asset, with y-t-d gains of 13%,5 in sharp contrast with the negative return from domestic equities and notably surpassing gains in fixed income assets (bonds and bank deposits). This underscores the strategic significance of gold in investor portfolios.
Gold ETFs maintain momentum
Indian gold ETFs continued their inflow in February. While lower than January’s record high, they remained healthy, driven by broadening investor interest amid global economic and market uncertainty and the positive momentum in the gold price.
According to the Association of Mutual Funds in India (AMFI), gold ETFs recorded net inflows of INR19.8bn(~US$227mn) in February,6 marking the tenth consecutive month of positive flows. Although lower than January’s peak,7 this surpassed the average net inflow figure (INR14.8bn/US$175mn) recorded over the preceding nine months. February also witnessed significant redemptions, totalling INR7.8bn/US$89.7mn – the highest since April 2024. This may be attributed to profit taking as gold prices surged.
Despite these redemptions, investor participation remained strong with 0.3mn investor accounts (or folios) added during the month, bringing the total number of gold ETF investor accounts to a record 6.8mn, reflecting a growing investor interest in this instrument. Cumulative assets under management (AUM) of gold ETFs grew to INR55.7bn(~US$6.4bn), up 7% m/m and 95% y/y. Overall holdings increased by 2.2t, taking collective holdings to 64.6t. These figures are in line with our initial estimates based on information available at the time.8 Rising investor interest has encouraged fund houses to introduce new gold ETF products, two of which were launched in February, bringing the total number of domestic gold ETFs to 20. At the end of February gold ETFs accounted for 0.9% of total AUM of mutual funds, up from 0.5% a year ago – an indication of the growing traction among investors.
RBI gold reserves stable, share of gold in forex reserves rising
The RBI held off buying gold in February, marking its second pause in three months, according to our estimates based on the bank’s weekly reporting of forex reserves. However, the bank has been increasing its gold holdings consistently since the beginning of 2024, purchasing an average of 6.3t in 12 of the last 14 months. While its gold reserves remained steady at 879t in February, the share of gold in total forex reserves rose to 11.5%,9 the highest on record and almost 4% higher than a year ago. This highlights the RBI’s continued diversification of its forex reserves.
Gold imports decline further
February gold imports fell to their lowest level since March 2024, marking the third consecutive month of decline and a steep drop from November’s highs. This trend reflects the weak demand environment amid high prices. According to Ministry of Commerce data10 the gold import bill for February totalled $2.3bn – a 14% m/m and 63% y/y decline. We estimate that import volume in February ranged between 25t and 30t.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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