JB Insights
Unleashing creativity: the design freedom offered by lab-grown diamonds
By Lisa Mukhedkar-Founder and CEO Aukera- Lab Grown Diamond Jewellery

Lisa Mukhedkar is the Founder of Aukera- Lab Grown Diamond Jeweller
Lab-grown diamonds are emerging as a compelling alternative to traditionally mined stones in the dynamic world of fine jewellery. As dazzling as their natural counterparts in brilliance, durability, and composition, these lab-made marvels are not just rewriting the rules of luxury but also redefining what it means to wear jewellery, with conscience and creativity.
What truly sets lab-grown diamonds apart, however, is the extraordinary design freedom they offer. With greater availability and more accessible price points—nearly 30-40% lower than mined diamonds—designers and consumers alike are no longer restricted by cost when it comes to scale, setting, or innovation. Larger, high-quality stones can be incorporated into custom designs, allowing bold artistic visions to flourish without compromise.
India’s lab-grown diamond jewellery market, pegged at $264.5 million in 2022, will grow at 14.8% CAGR, reaching $1,192.3 million by 2033, as per an ET Retail report. This explains the shift in consumer mindset, particularly evident among younger buyers, who are seeking jewellery that reflects their values and personal stories. Engagement rings, in particular, have become deeply personal artefacts—designed not just to symbolise love but to express individuality. Many couples are veering away from the conventional solitaire and opting for coloured stones, unique cuts, asymmetry, and mixed metal bands. From astrological motifs and birthstones to rings that incorporate the story of a couple’s journey, the emphasis is on crafting a ring that speaks of individuality.
Designers are responding to this demand with greater creative freedom, made possible by the versatility and easy availability of lab-grown diamonds. These diamonds enable quick customisation with technical precision, allowing customers to bring their unique visions to life, without the steep price tag or ethical ambiguity of mined stones.
This creative liberation is fuelling a wave of experimentation in contemporary jewellery design. There’s a noticeable move toward mixing metals—pairing white and yellow gold or combining rose gold with platinum—to create unique, expressive pieces. Asymmetrical settings, bold colour contrasts, and unorthodox stone placements are also on the rise, making each piece a true reflection of the wearer’s personality.
Even men’s jewellery is seeing a shift, with lab-grown diamonds being used in refined, minimalist styles like cufflinks, bands, and bracelets. These modern pieces reflect not just personal style but also an alignment with sustainable and ethical values—key concerns for today’s consumer.
With a far lower price tag but the same clarity, brilliance, and sparkle, lab-grown diamonds stand out for their sheer versatility. You no longer have to burn a hole in your finances to own jewellery that’s both trendy and just as dazzling as mined diamonds.
Moreover, lab-grown diamonds are ushering in a more democratic era of bespoke design. Thanks to advances in production and design technology, custom creations can now be brought to life rapidly and with exacting detail. This opens doors for more people to own jewellery that is not only beautiful but also meaningful and responsibly sourced.
Ultimately, lab-grown diamonds are not just about sustainability or savings—they are about creative freedom. As the boundaries of jewellery design expand, these stones enable consumers and designers to dream bigger, bolder, and express more freely.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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