International News
The 2nd SEZ Gem and Jewellery Conclave
Conclave provided valuable insights in technology, branding, exports, SEZ policy
The Second SEZ Gem and Jewellery Conclave held at Bharatratnam Mega CFC in SEEPZ, Mumbai, brought together influential stakeholders from across the gem and jewellery sector to deliberate on industry growth, innovation, and policy advancements.The conclave provided valuable insights into the latest industry trends in technology, branding, exports.
The conclave was inaugurated by Dr P Anbalagan, IAS, Principal Secretary, Industries Department, Government of Maharashtra. Present at the inauguration were Kirit Bhansali, Chairman, GJEPC, Saunak Parikh, Vice Chairman, GJEPC, Suvankar Sen, MD, Senco Gold & Diamonds, Sabyasachi Ray, ED, GJEPC, Colin Shah, Head of the Working Group, Bharat Ratnam Mega CFC and Adil Kotwal, Director – SEEPZ GJ Manufacturers Association.
Dr. P Anbalagan in his inaugural address said “The Union and state governments aim to grow India’s economy from USD 3 trillion to USD 30 trillion, requiring double-digit growth across sectors, with Maharashtra as a key driver. As the state with the highest FDI, Maharashtra targets a USD 1 trillion economy in 4-5 years, needing 13-14% annual growth. We are looking at the GJ sector as generator of employment and employment.The employment intensive GJ sector will be cornerstone of Maharashtra becoming a $1 trillion economy.The GJ sector in Maharashtra is contributing 47 per cent of India’s GJ exports.”
Track 1 – Technology included: Platinum Group Metal Recycling , Dr Debashish Bhattacharya, Technical Director of Covalence, India, Casting, Stamping and Tubing in Platinum, Dr. Peter Hofmann, Chairman of INDUTHERM, Germany and Rakesh Jangid, Technical Director, Lagor India, 3D Printing of Precious Metal for Commercial Use-Dr Andrea Friso, R&D Head, Legor Italy ,Technology in Diamond Testing, Jayant Kulkarni , Partner ,SGL, Challenges in Identification of Lab Grown Diamonds by Deepa Srinivasa, Chief Gemmologist – Research & Development – GSI, India
Track 2 – Branding included: Redefining Businesses by Sachin Jain, Educator, LÉCOLE School of Jewellery Arts , Dubai, Revitalizing Diamond Desire by Amit Pratihari, Managing Director, De Beers.
Track 3 – Investments included: Booster to G&J Manufacturing by Sabyasachi Ray, Executive Director, GJEPC ,Draft Report of Common SoP for SEZs by Nishant, Partner, ELP.
With key decision-makers in attendance, the conclave promises to be an influential platform for shaping the future of the sector.
International News
De Beers Will Partner With International Events Celebrating Nature, Creativity and Craftmanship.
Partnering With Curated, High-Net-Worth Environments De Beers To Engage Directly With Influential Taste-Makers, Art Patrons, and Luxury Consumers.
De Beers will partner with international events Homo Faber and Frieze Masters as part of its autumn program celebrating nature, creativity and craftmanship.
De Beers’ autumn cultural program exemplifies a sophisticated strategic pivot aimed at enhancing long-term brand equity, reshaping consumer perceptions, and establishing market differentiation in an evolving luxury ecosystem. By entering into strategic partnerships with premier cultural platforms—specifically Homo Faber and Frieze Masters—De Beers moves beyond traditional product marketing. Instead, the firm actively deploys an Experiential Brand Strategy designed to reinforce the inherent emotional and cultural value of natural diamonds.
Key Strategic Objectives
- Authenticity & Heritage Reinforcement: Leveraging the momentum from its foundational publishing partnership with Assouline (A Diamond Is Forever: The Making of a Cultural Icon 1926–2026), De Beers is orchestrating a high-touch campaign leading up to the 80th anniversary of its signature slogan in 2027. This initiative bridges past historical dominance with modern brand relevance.
- Elevating the Value Proposition: By framing natural diamonds at the intersection of geological rarity and human artistry, De Beers seeks to protect its premium pricing strategy against lab-grown alternatives. The strategy focuses on narrative-driven value creation, shifting consumer focus from mere commodity trade to tangible cultural stewardship.
- Target Audience Engagement: Partnering with curated, high-net-worth environments like Es Devlin’s Homo Faber biennial in Venice and Frieze Masters in London allows De Beers to engage directly with influential taste-makers, art patrons, and luxury consumers.
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