New Premises
Solitario Unveils 20 New Stores During Navratri, Marking Largest-Ever Retail Expansion in India
With 10 exclusive outlets and 10 shop-in-shop formats launched across major cities, Solitario strengthens its presence and reaffirms its commitment to ethical, lab-grown diamond jewellery
Solitario, the lab-grown diamond jewellery brand, has announced its most significant retail expansion to date, unveiling 20 new stores across India during the Navratri festival. The launch includes 10 exclusive brand outlets and 10 shop-in-shop formats in major cities such as Mumbai, Delhi, Hyderabad, Pune, Indore, and Kolkata. The rollout is symbolically aligned with the nine days of Navratri, marking a powerful blend of tradition and innovation.
Timed with the peak of festive jewellery shopping, the expansion enhanced nationwide accessibility to Solitario’s ethical and sustainable diamond collections. Customers now have access to the brand’s latest Vermeil Collection, which features over 400 contemporary designs.
The newly opened Mumbai locations include a 350 sq. ft. store in Vashi and a 450 sq. ft. outlet on Linking Road. In Delhi, Solitario has opened a 600 sq. ft. store in Paschim Vihar and an 850 sq. ft. location in the bustling Karol Bagh area.
Co-founders Vivek Oberoi and Ricky Vasandani inaugurated the expansion, starting the launch with a sacred offering—Shakti Shringaar Nath—at the Mumba Devi Temple, symbolizing the brand’s commitment to tradition and spirituality.
“This Navratri, Solitario celebrated not just new beginnings, but a new era of luxury in India,” said Ricky Vasandani, Co-Founder & CEO. “Launching ten exclusive stores across key cities simultaneously is our way of bringing aspirational, sustainable luxury to the forefront—democratizing ethical fine jewellery for customers nationwide.”
Vivek Oberoi, Co-founder, added, “This Navratri has been historic. We’re not just opening stores—we’re igniting a national movement towards conscious luxury. Our presence from Hyderabad to Delhi is a testament to our vision of redefining Indian fine jewellery with brilliance that is ethical, responsible, and world-class.”
Founded in 2022, Solitario now operates over 10 flagship stores globally, including locations in Mumbai, Bengaluru, Chennai, Lucknow, Dubai, Malaysia, and Spain. This expansion reinforces the brand’s growth strategy and reflects the growing consumer demand for design-led, ethical jewellery in India and beyond.
New Premises
CaratLane Celebrates 17th Anniversary with Grand Store Launch in Chennai Featuring Actress Kayadu Lohar
CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu today. The launch, attended by popular Tamil actress and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region.
For its 17th anniversary, CaratLane launched the new 1,400 sq. ft. store on Usman Road in Chennai. The opening was attended by actress and brand associate, Kayadu Lohar, whose long-standing partnership with the brand underscores its commitment to authentic connections. The store strengthens CaratLane’s presence in Chennai, its key market in South India.
The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as the anchor market for the brand’s growth.
Reflecting on this special occasion, Saumen Bhaumik, Managing Director, CaratLane, commented: “We celebrate our 17th anniversary with the launch of this new format store in Usman Road, the heart of Jewellery in Chennai. We are delighted to announce our association with Kayadu Lohar, one of the rising stars of TN filmdom, as our Brand Ambassador on this momentous occasion. In many ways than one, this day marks a new beginning for Caratlane in TN, which is where everything began!”
The new store offers CaratLane’s signature retail experience, showcasing collections that cater to everyday wear, festive occasions, and life’s special milestones. By combining design-led innovation with local sensibilities, CaratLane ensures that its offerings resonate deeply with customers in Tamil Nadu and across South India.
With a strong and expanding presence across the country, CaratLane remains committed to its vision of making high-quality, contemporary jewellery accessible to a wider audience. The company plans to continue its expansion into more tier-2 and tier-3 towns, introduce locally inspired designs, and invest in technology to enrich the customer journey both online and offline.
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