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Solitario Unveils 20 New Stores During Navratri, Marking Largest-Ever Retail Expansion in India

With 10 exclusive outlets and 10 shop-in-shop formats launched across major cities, Solitario strengthens its presence and reaffirms its commitment to ethical, lab-grown diamond jewellery

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Solitario, the lab-grown diamond jewellery brand, has announced its most significant retail expansion to date, unveiling 20 new stores across India during the Navratri festival. The launch includes 10 exclusive brand outlets and 10 shop-in-shop formats in major cities such as Mumbai, Delhi, Hyderabad, Pune, Indore, and Kolkata. The rollout is symbolically aligned with the nine days of Navratri, marking a powerful blend of tradition and innovation.

Timed with the peak of festive jewellery shopping, the expansion enhanced nationwide accessibility to Solitario’s ethical and sustainable diamond collections. Customers now have access to the brand’s latest Vermeil Collection, which features over 400 contemporary designs.

The newly opened Mumbai locations include a 350 sq. ft. store in Vashi and a 450 sq. ft. outlet on Linking Road. In Delhi, Solitario has opened a 600 sq. ft. store in Paschim Vihar and an 850 sq. ft. location in the bustling Karol Bagh area.

Co-founders Vivek Oberoi and Ricky Vasandani inaugurated the expansion, starting the launch with a sacred offering—Shakti Shringaar Nath—at the Mumba Devi Temple, symbolizing the brand’s commitment to tradition and spirituality.

“This Navratri, Solitario celebrated not just new beginnings, but a new era of luxury in India,” said Ricky Vasandani, Co-Founder & CEO. “Launching ten exclusive stores across key cities simultaneously is our way of bringing aspirational, sustainable luxury to the forefront—democratizing ethical fine jewellery for customers nationwide.”

Vivek Oberoi, Co-founder, added, “This Navratri has been historic. We’re not just opening stores—we’re igniting a national movement towards conscious luxury. Our presence from Hyderabad to Delhi is a testament to our vision of redefining Indian fine jewellery with brilliance that is ethical, responsible, and world-class.”

Founded in 2022, Solitario now operates over 10 flagship stores globally, including locations in Mumbai, Bengaluru, Chennai, Lucknow, Dubai, Malaysia, and Spain. This expansion reinforces the brand’s growth strategy and reflects the growing consumer demand for design-led, ethical jewellery in India and beyond.

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New Premises

From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital

“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”

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After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.

The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.

In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.

Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.

Vaibhav Karnavat

“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”

More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.

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