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Solitario Unveils 20 New Stores During Navratri, Marking Largest-Ever Retail Expansion in India

With 10 exclusive outlets and 10 shop-in-shop formats launched across major cities, Solitario strengthens its presence and reaffirms its commitment to ethical, lab-grown diamond jewellery

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Solitario, the lab-grown diamond jewellery brand, has announced its most significant retail expansion to date, unveiling 20 new stores across India during the Navratri festival. The launch includes 10 exclusive brand outlets and 10 shop-in-shop formats in major cities such as Mumbai, Delhi, Hyderabad, Pune, Indore, and Kolkata. The rollout is symbolically aligned with the nine days of Navratri, marking a powerful blend of tradition and innovation.

Timed with the peak of festive jewellery shopping, the expansion enhanced nationwide accessibility to Solitario’s ethical and sustainable diamond collections. Customers now have access to the brand’s latest Vermeil Collection, which features over 400 contemporary designs.

The newly opened Mumbai locations include a 350 sq. ft. store in Vashi and a 450 sq. ft. outlet on Linking Road. In Delhi, Solitario has opened a 600 sq. ft. store in Paschim Vihar and an 850 sq. ft. location in the bustling Karol Bagh area.

Co-founders Vivek Oberoi and Ricky Vasandani inaugurated the expansion, starting the launch with a sacred offering—Shakti Shringaar Nath—at the Mumba Devi Temple, symbolizing the brand’s commitment to tradition and spirituality.

“This Navratri, Solitario celebrated not just new beginnings, but a new era of luxury in India,” said Ricky Vasandani, Co-Founder & CEO. “Launching ten exclusive stores across key cities simultaneously is our way of bringing aspirational, sustainable luxury to the forefront—democratizing ethical fine jewellery for customers nationwide.”

Vivek Oberoi, Co-founder, added, “This Navratri has been historic. We’re not just opening stores—we’re igniting a national movement towards conscious luxury. Our presence from Hyderabad to Delhi is a testament to our vision of redefining Indian fine jewellery with brilliance that is ethical, responsible, and world-class.”

Founded in 2022, Solitario now operates over 10 flagship stores globally, including locations in Mumbai, Bengaluru, Chennai, Lucknow, Dubai, Malaysia, and Spain. This expansion reinforces the brand’s growth strategy and reflects the growing consumer demand for design-led, ethical jewellery in India and beyond.

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New Premises

Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar

Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.

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Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience

On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”

With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.

Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

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