New Premises
Solitario Unveils 20 New Stores During Navratri, Marking Largest-Ever Retail Expansion in India
With 10 exclusive outlets and 10 shop-in-shop formats launched across major cities, Solitario strengthens its presence and reaffirms its commitment to ethical, lab-grown diamond jewellery
Solitario, the lab-grown diamond jewellery brand, has announced its most significant retail expansion to date, unveiling 20 new stores across India during the Navratri festival. The launch includes 10 exclusive brand outlets and 10 shop-in-shop formats in major cities such as Mumbai, Delhi, Hyderabad, Pune, Indore, and Kolkata. The rollout is symbolically aligned with the nine days of Navratri, marking a powerful blend of tradition and innovation.
Timed with the peak of festive jewellery shopping, the expansion enhanced nationwide accessibility to Solitario’s ethical and sustainable diamond collections. Customers now have access to the brand’s latest Vermeil Collection, which features over 400 contemporary designs.
The newly opened Mumbai locations include a 350 sq. ft. store in Vashi and a 450 sq. ft. outlet on Linking Road. In Delhi, Solitario has opened a 600 sq. ft. store in Paschim Vihar and an 850 sq. ft. location in the bustling Karol Bagh area.
Co-founders Vivek Oberoi and Ricky Vasandani inaugurated the expansion, starting the launch with a sacred offering—Shakti Shringaar Nath—at the Mumba Devi Temple, symbolizing the brand’s commitment to tradition and spirituality.
“This Navratri, Solitario celebrated not just new beginnings, but a new era of luxury in India,” said Ricky Vasandani, Co-Founder & CEO. “Launching ten exclusive stores across key cities simultaneously is our way of bringing aspirational, sustainable luxury to the forefront—democratizing ethical fine jewellery for customers nationwide.”
Vivek Oberoi, Co-founder, added, “This Navratri has been historic. We’re not just opening stores—we’re igniting a national movement towards conscious luxury. Our presence from Hyderabad to Delhi is a testament to our vision of redefining Indian fine jewellery with brilliance that is ethical, responsible, and world-class.”
Founded in 2022, Solitario now operates over 10 flagship stores globally, including locations in Mumbai, Bengaluru, Chennai, Lucknow, Dubai, Malaysia, and Spain. This expansion reinforces the brand’s growth strategy and reflects the growing consumer demand for design-led, ethical jewellery in India and beyond.
New Premises
Actress Sonal Chauhan Inaugurates KISNA’s Largest Jewellery Showroom In Bhubaneswar, Marks 171st Showroom In India and 9th In Odisha
- Spread Across 4,056 sq. ft. Over Two Levels, The Flagship showroom marks an investment of approximately Rs 24 crore
- The landmark launch reinforces KISNA’s presence in Odisha, a key market in East India, its second-largest region in terms of business contribution
- With 171 exclusive showrooms nationwide, KISNA aims to reach 200 stores by the end of 2026
KISNA Diamond & Gold Jewellery, one of India’s foremost jewellery brands, inaugurated its largest showroom nationwide at Janpath, Bhubaneswar, marking a significant milestone in its retail expansion journey. Spread across 4,056 sq. ft. over two levels, the flagship showroom represents an investment of approximately Rs 24 crore. The grand inauguration was graced by Bollywood actress Sonal Chauhan, alongside Ghanshyam Dholakia, Founder, Hari Krishna Group and KISNA Diamond & Gold Jewellery.
The launch marks KISNA’s 9th exclusive showroom in Odisha, further strengthening its footprint in East India, the brand’s second-largest region in terms of overall business contribution. With 171 exclusive showrooms nationwide, KISNA aims to expand its network to 200 stores by the end of 2026, across metros and Tier 2 and Tier 3 markets.
Strategically located at Plot No. 662(B), opposite the Regional PF Office, Janpath Road, one of Bhubaneswar’s prominent commercial locations, the flagship showroom brings together KISNA’s extensive portfolio of diamond and gold jewellery under one roof. Designed to offer an elevated retail experience, the expansive showroom features collections catering to everyday wear, festive celebrations, gifting and weddings. The offerings span rings, earrings, pendants, mangalsutras, necklaces, bangles and bracelets, combining fine craftsmanship, contemporary designs and accessible pricing.
Speaking on the inauguration, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Exports and KISNA Diamond & Gold Jewellery, said:
“The opening of our largest showroom in India at Bhubaneswar reflects our confidence in Odisha’s growth potential and the increasing demand for organised jewellery retail. With East India emerging as a significant contributor to our business, we see strong opportunities to deepen our presence in the region. The confidence of our franchise partners and the strength of our FOFO model enable us to bring quality diamond and gold jewellery closer to customers while delivering a consistent retail experience.”
Speaking on the occasion, Bollywood actress Sonal Chauhan said:
“Jewellery is such an important part of our celebrations, especially during the festive season, when every piece carries a special meaning. I love how KISNA brings together timeless craftsmanship and contemporary designs to suit different styles and occasions. It was wonderful to inaugurate the brand’s largest showroom in India here in Bhubaneswar and celebrate this milestone with the people of Odisha.”
With Navratri celebrations underway and Durga Puja, Dhanteras, Diwali and the wedding season approaching, the showroom launch comes at a significant time for festive jewellery shopping. Customers can avail KISNA’s Gold Rate Protection Plan, allowing them to book jewellery with a 25% advance and benefit from the lower gold rate at booking or billing, alongside old gold exchange and buyback options. Customers can also participate in KISNA’s Grand Festive Lucky Draw, offering a chance to win over 800 vehicles, including cars and two-wheelers.
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