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Jewelbox Launches First-Ever Diwali Campaign with Vaani Kapoor, Celebrating Diamonds as Symbols of Lasting Bonds

Nationwide roll-out of the campaign will include outdoor promotions and digital platforms such as Instagram, YouTube and Meta

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Lab-grown diamond jewellery brand Jewelbox has launched its debut Diwali campaign, featuring actor Vaani Kapoor, with the heartfelt message: “This Diwali, say it with a diamond.” The emotionally-driven film tells the story of a mother and daughter, positioning diamonds as more than just adornment—they become symbols of gratitude, love, and generational memories.

This marks the first time Jewelbox has aligned its brand storytelling with the Diwali season, aiming to associate diamonds with one of India’s most cherished and meaningful festivals. The campaign places jewellery at the heart of relationships, presenting it as a gift that speaks to deep emotional connections and enduring moments.

The campaign will roll out across India through an integrated mix of outdoor promotions and digital platforms including Instagram, YouTube, and Meta. To further drive engagement, the brand is also offering festive promotions, designed to increase visibility and customer interaction during the high-traffic season.

Diwali is about light, love, and new beginnings. This campaign captures those values with authenticity and warmth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “Vaani Kapoor brings an elegance and sincerity that reflects our brand philosophy. With this film, we encourage people to express their love in a way that feels both lasting and personal—by saying it with a diamond.”

Founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has rapidly grown its presence with a focus on sustainable, design-forward, and accessible lab-grown diamond jewellery. The brand now operates in nine cities including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru, alongside a strong and growing e-commerce footprint.

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GlamBuzz

Rukmini Maitra unveils Malabar Gold & Diamonds showrooms in Garia and Barrackpore

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Malabar Gold & Diamonds inaugurated two new showrooms –  in Garia and  Barrackpore, West Bengal. These additions mark the brand’s 7th stores in West Bengal. They have total 16 stores across the Eastern Region. The plush showrooms were unveiled by  Rukmini Maitra, celebrated Bengali actor and Brand Ambassador of Malabar Gold & Diamonds, in the presence of  Thahsil Ahammed, Regional Head, East Region, Malabar Gold & Diamonds, Amit Routh, Business Head, East Region, Malabar Gold & Diamonds and senior members of the Malabar Group management team.

 The new showroom in Garia spans 7,800 sq ft, while the Barrackpore outlet covers 5,300 sq ft. Both have been designed to offer customers a premium shopping experience with an extensive range of jewellery across designs, styles and price segments. This launch reinforces the brand’s ongoing expansion across India, backed by its strong focus on craftsmanship, service, and customer trust.

 M.P. Ahammed, Chairman – Malabar Group,West Bengal remains a strategically important market for Malabar Gold & Diamonds. The trust and patronage we have consistently received from customers in the region reinforce our commitment to invest further and strengthen our presence. The launch of our new showrooms is a testament to our focus on expanding access to world-class jewellery while upholding our values of transparency, superior quality, and best-in-class services.

Rukmini Maitra said Malabar Gold & Diamonds has always stood for trust, craftsmanship, and meaningful customer experience. I am delighted to be part of this milestone as the brand brings a variety of world-class jewellery closer to customers in these two new locations. It reflects Malabar’s commitment to excellence and its deep connection with the people of Bengal.

 Brand Ambassador, Malabar Gold & Diamonds

As a part of the launch celebrations, customers can avail up to 30% off on making charges of Gold, Uncut and Gemstone jewellery, and up to 30% off on Diamond value. These offers are valid upto 18th January, 2026.

Designed with elegant interiors and supported by a highly trained team of jewellery experts, the showrooms offer customers a seamless and comfortable shopping experience with spacious, thoughtfully planned layouts. This dual-showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, bringing together traditional craftsmanship and modern innovation to deliver a refined jewellery-buying experience.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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