DiamondBuzz
Solitario Secures $3.6 Million in Pre-IPO Funding to Accelerate Growth
The lab-grown diamond brand plans to expand its retail presence, enhance branding, and diversify its product offerings with the new capital
Solitario, a lab-grown diamond jewelry brand co-founded by Ricky Vasandani and actor Vivek Oberoi, has raised $3.6 million in pre-IPO funding, valuing the company at approximately $18.3 million. The investment round saw participation from high-profile investors, including Neeraj Gupta, Seema Manish Nuwal, and several ultra-high-net-worth individuals.
The funds will be used to expand Solitario’s retail network, both in India and internationally, as well as to strengthen its branding, marketing initiatives, and product portfolio. The company also plans to enhance its manufacturing capabilities to keep up with growing demand.
Founded in 2023, Solitario specializes in sustainable and eco-conscious diamond jewelry, offering a range of products including necklaces, rings, earrings, bracelets, and pendants. The company has quickly established a presence in the market, reporting revenue growth from Rs 24.3 crore in FY 2023 to Rs 52 crore in FY 2024.
Solitario currently operates 18 stores across 10 major cities in India, along with 38 outlets in international locations such as Dubai, Malaysia, and Spain. The company runs a 30,000 sq. ft. manufacturing facility in Surat, which employs over 300 people.
DiamondBuzz
Ashth Prive Unveils Udaya – A Limited-Edition Jewellery Collection Inspired by the Timeless Geometry of Rani ki Vav
A 24-piece IGI-certified lab-grown diamond collection translating Rani ki Vav’s sacred geometry into architectural high jewellery
Ashth Jewellery, the luxury designer lab-grown diamond brand known for its design innovation and conscious philosophy, announces the launch of its newest high-jewellery collection, Udaya – a tribute to India’s architectural heritage and enduring craftsmanship.
Udaya is inspired by the architectural brilliance of the 11th-century UNESCO World Heritage site Rani ki Vav, a rare monument commissioned by Queen Udayamati in memory of her King in Patan, Gujarat. Unlike monuments that rise towards the sky, this stepwell descends into the earth, revealing intricate stone lattices, sacred geometry, and rhythmic symmetry. The monument embodies quiet strength and timeless grace – a lasting feminine legacy that anchors the spirit of the collection.
The collection reinterprets these architectural motifs through a distinctive craft innovation. Each piece features 7 to 13 carat rose-cut and portrait-cut diamonds. Their flat, transparent surface allows light to pass through the stone, revealing hand-engraved architectural motifs in gold beneath. As light passes through the stone, the engraved motifs beneath are revealed, bringing the architecture to life
The design language is shaped by the rhythmic symmetry of Patola weaving, where repetition and proportion create harmony. This textile discipline is translated into finely structured engravings, measured intervals, and balanced proportions, lending each piece a sense of order and quiet refinement.
A limited edition of 24 unique designs, each jewel is individually numbered in Gujarati, reinforcing its rarity and collectible nature. The gold is finished using a specialised polishing technique that creates a subtle textured surface reminiscent of aged stone echoing the character of the monument that inspired it.
Every piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
With its signature philosophy ‘Mine. Not Mined.’, Ashth continues to redefine luxury by combining design excellence, cultural storytelling, and environmentally responsible diamonds.
Store Locations: Mumbai, Kolkata, Goa, Raipur and Surat
source:Ashth
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