JB Insights
SILVER SHOW OF INDIA- 4th Edition concludes on a high note
Serious buyers, brisk business, and a big boost to the silver jewellery and artefacts segment
The 4th edition of SILVER SHOW OF INDIA (SSI) – India’s Biggest Silver Specific Trade Show held at Bengaluru from 15-17 December 2023 was an astounding success. SSI was all about serious buyers, brisk business; the show was truly instrumental in providing a big boost to the silver jewellery and artefacts segment.



The SSI was formally inaugurated by Chief Guest M Chandra Sekhar, IPS , Addl DGP- Internal Security Division, Bengaluru along with Guest of Honour T A Sharavana, MLC, Govt of Karnataka.



Present at the inauguration were Suresh Ganna, President -JAB, Srikanth Kari, Chairman KJF,Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI, National VP, IBJA and VP-JAB, Bipin Mehta,Hon Secretary -JAB, Tushar RV, Hon Treasurer-JAB, Praveen K Oswal, Jt Sec JAB alongwith board members and mentors of JAB– and stalwarts and dignitaries of the GJ industry.
SILVER SHOW OF INDIA is organized and promoted by GES India Inc. SSI is presented by JAB and supported by IBJA and KJF, Bangalore.
Silver Show of India saw nearly 300 exhibitors participating in the event. There was an overwhelming response from the trade with around 10,000 visitors from Karnataka and across the country including silver hubs like Rajkot and Agra.

Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI said, “The response was overwhelming with over 10, 000 visitors from across the country. The success of the show underlines the fact that SSI is one of the premium jewellery trade shows in the country. The range and variety of products, the master craftsmanship and artistry on display is truly astounding. I thank the exhibitors, retailers, trade associations and every well-wisher who has contributed to the success of SSI.”
Nishtashri Srinivasan, Director at Emerald Jewels Industries India Ltd said “ We are always excited to be at SSI, the true platform for silver jewellery . SSI is the show that that has given recognition to the jewellery industry.”
Nitesh Jain, Purple Jewels said “WE thank GES, JAB for giving silver jewellery a platform like SSI. We thank them for getting us out of our shell; out of the shadow of gold jewellery.”
SSI was astounding with its wide range and variety of silver jewellery and artefacts. All categories of silver jewellery, from mass to premium were on offer. Also on offer were silver payals, kamarpathi, temple jewellery, idols, mandirs, utensils and exquisite silver artefacts and masterpieces.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders; some said their stock was exhausted in the first two days.
Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by great variety at SSI– fantastic artisanship and marvellous, never seen before designs.
Silver trade shows like SSI have contributed in driving the growth of silver jewellery and artefacts. A cross section of retailers at SSI said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors alike expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright.
Box item
SSI SUFI NIGHT: A scintillating evening of networking, music and glam
The soul stirring sufi singers, their energetic renditions set the stage for a great evening. The evening saw exhibitors, visitors and dignitaries of the trade and industry.
SSI SUFI NIGHT was an evening of music, models in dazzling jewellery gracing the ramp, an opportunity to meet up with friends, networking for business and more.
It was an evening where the SSI team recognized and honoured all well-wishers, supporters and everyone who contributed to SSIs success.




JB Insights
Jewellers Expect Healthy Festive and Wedding Demand Amid Evolving Consumer Preferences
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases.
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases. While elevated gold prices are influencing buying behaviour, jewellers expect lightweight designs, contemporary styling, natural diamonds and innovative bridal collections to drive sales.

Vinay Bamalwa, Director, Nemichand Bamalwa and Sons, said consumer sentiment remains positive, with gold prices staying range-bound over the past three to four months. Sentiment towards natural diamonds has also improved over the last 12–18 months. The company’s 2026–27 Eden bridal collection has received an encouraging response, reinforcing expectations for the season.
Anil Kataria, Director, DP Abhushan Ltd., see favourable conditions for jewellery sales. He cited positive consumer sentiment and conducive gold and silver prices as encouraging factors. We see a positive sentiment in consumers, and foresee healthy sales in the festive season. We are optimistic we will meet our targets this festive season.


Vaibhav Saraf, Director, Aisshpra Gems & Jewels, expects healthy festive and wedding demand despite elevated gold prices, noting that customers are becoming more thoughtful and value-conscious. Lightweight, versatile jewellery is gaining preference, while bridal buyers increasingly seek statement pieces offering multiple styling options. The company has introduced Navni, a diamond bridal collection featuring innovative 9-in-1 jewellery designs, alongside contemporary and everyday-wear offerings.
Vastupal Ranka, Director, Ranka Jewellers, said current gold and silver prices are creating a favourable backdrop for jewellery sales. “We are seeing strong consumer sentiment and anticipate healthy demand leading into the festive season. While volume may see a slight dip, we remain confident that customers will continue to buy with optimism,” he said.


Darshan Chauhan, Whole-time Director, Sky Gold & Diamonds Ltd., expects wedding-led consumption, cultural traditions and demand for design-led, value-conscious jewellery to support the season. He highlighted the importance of inventory efficiency, faster stock rotation, consistent quality and market-relevant designs in helping retailers capture seasonal opportunities.
Vijay Pokharna, Founder, Pure Platinum Jewellery Pvt. Ltd., expects platinum jewellery to gain momentum as consumers increasingly favour premium, contemporary and meaningful purchases. Beyond traditional occasions, everyday luxury and self-purchase—particularly among younger consumers—present significant growth opportunities. He emphasised that innovation, accessible products, compelling designs and greater consumer awareness will be crucial to expanding the category.

Overall, industry leaders expect a healthy festive and wedding season, with success increasingly dependent on design innovation, value perception, product differentiation and efficient inventory management. Rather than signalling a retreat in jewellery demand, changing consumer preferences are creating opportunities for brands and retailers to broaden their offerings and strengthen customer engagement.
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