JB Insights
SILVER SHOW OF INDIA- 4th Edition concludes on a high note
Serious buyers, brisk business, and a big boost to the silver jewellery and artefacts segment
The 4th edition of SILVER SHOW OF INDIA (SSI) – India’s Biggest Silver Specific Trade Show held at Bengaluru from 15-17 December 2023 was an astounding success. SSI was all about serious buyers, brisk business; the show was truly instrumental in providing a big boost to the silver jewellery and artefacts segment.
The SSI was formally inaugurated by Chief Guest M Chandra Sekhar, IPS , Addl DGP- Internal Security Division, Bengaluru along with Guest of Honour T A Sharavana, MLC, Govt of Karnataka.
Present at the inauguration were Suresh Ganna, President -JAB, Srikanth Kari, Chairman KJF,Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI, National VP, IBJA and VP-JAB, Bipin Mehta,Hon Secretary -JAB, Tushar RV, Hon Treasurer-JAB, Praveen K Oswal, Jt Sec JAB alongwith board members and mentors of JAB– and stalwarts and dignitaries of the GJ industry.
SILVER SHOW OF INDIA is organized and promoted by GES India Inc. SSI is presented by JAB and supported by IBJA and KJF, Bangalore.
Silver Show of India saw nearly 300 exhibitors participating in the event. There was an overwhelming response from the trade with around 10,000 visitors from Karnataka and across the country including silver hubs like Rajkot and Agra.
Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI said, “The response was overwhelming with over 10, 000 visitors from across the country. The success of the show underlines the fact that SSI is one of the premium jewellery trade shows in the country. The range and variety of products, the master craftsmanship and artistry on display is truly astounding. I thank the exhibitors, retailers, trade associations and every well-wisher who has contributed to the success of SSI.”
Nishtashri Srinivasan, Director at Emerald Jewels Industries India Ltd said “ We are always excited to be at SSI, the true platform for silver jewellery . SSI is the show that that has given recognition to the jewellery industry.”
Nitesh Jain, Purple Jewels said “WE thank GES, JAB for giving silver jewellery a platform like SSI. We thank them for getting us out of our shell; out of the shadow of gold jewellery.”
SSI was astounding with its wide range and variety of silver jewellery and artefacts. All categories of silver jewellery, from mass to premium were on offer. Also on offer were silver payals, kamarpathi, temple jewellery, idols, mandirs, utensils and exquisite silver artefacts and masterpieces.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders; some said their stock was exhausted in the first two days.
Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by great variety at SSI– fantastic artisanship and marvellous, never seen before designs.
Silver trade shows like SSI have contributed in driving the growth of silver jewellery and artefacts. A cross section of retailers at SSI said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors alike expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright.
Box item
SSI SUFI NIGHT: A scintillating evening of networking, music and glam
The soul stirring sufi singers, their energetic renditions set the stage for a great evening. The evening saw exhibitors, visitors and dignitaries of the trade and industry.
SSI SUFI NIGHT was an evening of music, models in dazzling jewellery gracing the ramp, an opportunity to meet up with friends, networking for business and more.
It was an evening where the SSI team recognized and honoured all well-wishers, supporters and everyone who contributed to SSIs success.
JB Insights
PM Modi’s Appeal Sparks Wider Conversation Around Responsible Gold Consumption
Industry Voices Discuss Sustainability, Smarter Gold Utilisation, and Evolving Consumer Behaviour Amid Economic Uncertainty
Prime Minister Narendra Modi’s recent remarks encouraging mindful spending and responsible gold consumption have triggered widespread discussions across India’s jewellery industry. The comments come at a time of heightened global economic uncertainty, rising crude oil prices, and increasing pressure on import-dependent sectors.
With gold continuing to remain one of India’s most culturally significant assets as well as a major import commodity, industry stakeholders are now exploring ways to balance consumer sentiment, economic stability, and long-term sustainability.
Leaders from across the gems and jewellery sector have largely viewed the remarks as an opportunity to encourage more efficient utilisation of existing gold resources, while also adapting to changing consumer preferences.
Prithviraj Kothari, Managing Director at RiddiSiddhi Bullions Ltd., President of India Bullion and Jewellers Association Ltd. and Chairman at Jain International Trade Organisation:
“The impact will be psychological, not structural. India’s 10–12 million annual weddings embed gold demand that is pre-committed and culturally non-negotiable — Akshaya Tritiya, Dhanteras, and wedding-season buying will not simply stop on a PM’s appeal. The PM’s words, however, may nudge discretionary buyers toward lighter jewellery, digital gold, and ETFs — formats that don’t trigger import demand. In FY26, India imported nearly $72 billion worth of gold — a record high. Global cues — Iran-US tensions, crude oil, and the dollar — will dominate price direction. The appeal is a signal of macro seriousness, not a market-moving policy lever.”
Rajesh Rokde, Chairman, All India Gem and Jewellery Domestic Council (GJC), said:
“India’s economic strength must always come before individual preferences. The Hon’ble Prime Minister’s appeal reflects larger concerns around imports and foreign exchange reserves. At the same time, India already possesses thousands of tonnes of idle household gold. The solution may not lie only in reducing demand, but also in unlocking the immense value of existing gold through a transparent and regulated Gold Monetisation Scheme.”
According to GJC, a revitalised and jeweller-integrated Gold Monetisation Scheme (GMS) could help:
- Mobilise idle household gold
- Reduce import dependence
- Strengthen the formal economy
- Improve transparency and traceability
- Convert dormant gold into productive national capital
Avinash Gupta, Vice Chairman, GJC, added:
“Gold has always been emotionally and culturally connected to Indian households. Respecting the Prime Minister’s vision for national interest, the industry believes that a robust and regulated Gold Monetisation Scheme can become a long-term solution for India. The answer lies not only in consuming less gold, but in utilising existing gold more efficiently, transparently and productively.”
Industry experts also highlighted how evolving consumer choices are already reshaping jewellery buying patterns, particularly among younger generations seeking lighter, versatile, and value-conscious options.
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, noted:
“The sharp decline in gold imports for jewellery consumption reflects both changing consumer behaviour and industry adaptation. With nearly 20,000 tonnes of gold lying idle within the Indian economy, there is a strong need for the Government and industry stakeholders to work together to mobilise this dormant asset.”
He further added that the industry is adapting through lower-weight and lower-carat jewellery products to maintain affordability and accessibility for consumers.
Meanwhile, Visshnupriya Singh, CEO, Svariya, pointed toward the growing demand for demi-fine jewellery among millennials and Gen Z consumers.
“Prime Minister Narendra Modi’s remarks on mindful gold buying have sparked an important shift toward smarter and more practical consumer choices. While gold will always hold cultural and emotional value in India, millennials and Gen Z are increasingly choosing jewellery that balances elegance, versatility, and affordability.”
She added:
“This growing preference is driving demand for demi-fine jewellery, where consumers can enjoy premium design and craftsmanship without making heavy investment purchases. At Svariya, we believe modern luxury today is defined by individuality, everyday wearability, and smart style choices.”
Despite ongoing discussions around consumption patterns and imports, industry observers believe gold’s emotional and cultural relevance in India — especially during weddings, festivals, and family celebrations — remains deeply rooted. At the same time, the conversation has opened new avenues around responsible consumption, sustainable growth, gold recycling, and smarter utilisation of existing resources within the Indian jewellery ecosystem.
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