JB Insights
SILVER SHOW OF INDIA- 4th Edition concludes on a high note
Serious buyers, brisk business, and a big boost to the silver jewellery and artefacts segment
The 4th edition of SILVER SHOW OF INDIA (SSI) – India’s Biggest Silver Specific Trade Show held at Bengaluru from 15-17 December 2023 was an astounding success. SSI was all about serious buyers, brisk business; the show was truly instrumental in providing a big boost to the silver jewellery and artefacts segment.
The SSI was formally inaugurated by Chief Guest M Chandra Sekhar, IPS , Addl DGP- Internal Security Division, Bengaluru along with Guest of Honour T A Sharavana, MLC, Govt of Karnataka.
Present at the inauguration were Suresh Ganna, President -JAB, Srikanth Kari, Chairman KJF,Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI, National VP, IBJA and VP-JAB, Bipin Mehta,Hon Secretary -JAB, Tushar RV, Hon Treasurer-JAB, Praveen K Oswal, Jt Sec JAB alongwith board members and mentors of JAB– and stalwarts and dignitaries of the GJ industry.
SILVER SHOW OF INDIA is organized and promoted by GES India Inc. SSI is presented by JAB and supported by IBJA and KJF, Bangalore.
Silver Show of India saw nearly 300 exhibitors participating in the event. There was an overwhelming response from the trade with around 10,000 visitors from Karnataka and across the country including silver hubs like Rajkot and Agra.
Dr Chetan Kumar Mehta, Chairman, Organization Committee SSI said, “The response was overwhelming with over 10, 000 visitors from across the country. The success of the show underlines the fact that SSI is one of the premium jewellery trade shows in the country. The range and variety of products, the master craftsmanship and artistry on display is truly astounding. I thank the exhibitors, retailers, trade associations and every well-wisher who has contributed to the success of SSI.”
Nishtashri Srinivasan, Director at Emerald Jewels Industries India Ltd said “ We are always excited to be at SSI, the true platform for silver jewellery . SSI is the show that that has given recognition to the jewellery industry.”
Nitesh Jain, Purple Jewels said “WE thank GES, JAB for giving silver jewellery a platform like SSI. We thank them for getting us out of our shell; out of the shadow of gold jewellery.”
SSI was astounding with its wide range and variety of silver jewellery and artefacts. All categories of silver jewellery, from mass to premium were on offer. Also on offer were silver payals, kamarpathi, temple jewellery, idols, mandirs, utensils and exquisite silver artefacts and masterpieces.
There was a buying frenzy, with some exhibiting manufacturers saying they have huge orders; some said their stock was exhausted in the first two days.
Visitors from across the country said that they had a great experience – thrilled to be at SSI. They were astounded by great variety at SSI– fantastic artisanship and marvellous, never seen before designs.
Silver trade shows like SSI have contributed in driving the growth of silver jewellery and artefacts. A cross section of retailers at SSI said that they will now have to place a greater focus on silver which was not done before and present it to customers in an interesting manner.
SSI has given silver the prominence it deserves and put the spotlight on silver. Exhibitors and visitors alike expressed that this is silver’s moment. Some other comments included: Silver is versatile; it is a trendsetter, it is a fashion statement. The future of silver is bright.
Box item
SSI SUFI NIGHT: A scintillating evening of networking, music and glam
The soul stirring sufi singers, their energetic renditions set the stage for a great evening. The evening saw exhibitors, visitors and dignitaries of the trade and industry.
SSI SUFI NIGHT was an evening of music, models in dazzling jewellery gracing the ramp, an opportunity to meet up with friends, networking for business and more.
It was an evening where the SSI team recognized and honoured all well-wishers, supporters and everyone who contributed to SSIs success.
Industry leader in precision gold manufacturing, V.K. Jewels is renowned for pioneering “paper casting” technology. They specialize in CZ-studded gold jewellery that marries grand aesthetics with lightweight efficiency. By integrating AI-driven design and a robust B2B network, V.K. Jewels offers retailers a competitive edge through consistent quality and trend-forward innovation. Witness the journey of a brand built on trust and technological excellence.
The Beginning, Evolution, Milestones
V.K. Jewels was founded in 1993 in Rajkot by Vijay Kotak with limited resources but a strong vision — to bring quality craftsmanship, reliability, and trust to the jewellery manufacturing space. Starting with silver casting, the company gradually built trust through consistency, precision, and customer-centricity.
With Hiren Kotak entering the business, key milestones included the transition into CZ-studded gold jewellery, expansion into plain gold casting, adoption of lightweight and paper casting techniques, and building a strong B2B dealer network across India.
Today, V.K. Jewels stands as one of the biggest casting jewellery manufacturers in India, known for paper-casting jewellery, innovation, volume capability, and market responsiveness.
Early Challenges & Growth Strategy
In the early 90s, the jewellery market was highly competitive, fragmented, and dominated by traditional players. Limited capital and evolving market preferences posed challenges.
Visionary decisions such as focusing on manufacturing excellence, investing in modern casting technology, and building long-term dealer relationships helped V.K. Jewels scale rapidly. A strong emphasis on lightweight jewellery and consistent superior quality enabled the brand to differentiate itself and become one of India’s leading manufacturers.
Product Offering
Core Product Lines
V.K. Jewels offers a wide range of CZ-studded jewellery and plain gold casting jewellery, including rings, pendants, earrings, bangles, bracelets, chains, and bridal sets.
The collections cater to multiple segments — from mass-market daily wear to premium bridal and festive jewellery — enabling retailers and wholesalers to serve diverse customer needs efficiently.
Portfolio Expansion Beyond Silver
Starting from silver casting, V.K. Jewels expanded into gold casting and CZ jewellery to meet evolving consumer demands for affordability, design variety, and lighter weight.
The portfolio now supports both wholesale and corporate brands of India with ready-to-sell designs, fast-moving collections, and trend-driven styles suited for modern consumers.
Top-of-the-Line Products
Flagship Products – Strong Visual Appeal
V.K. Jewels’ lightweight CZ-studded necklaces, daily wear rings, and earrings are among its top performers. These products are preferred by high-end wholesalers, retailers, and corporates due to their excellent finishing, competitive pricing, fast inventory turnover, and strong visual appeal.
The use of paper casting ensures reduced gold weight without compromising on design aesthetics.
Bestseller Highlights
The bestselling categories include CZ-studded necklace sets and rings, known for their rich look, lightweight structure, and durability. Customers appreciate their premium finish, long-wear comfort, and excellent value proposition, making them a favourite choice for wedding and festive purchases.
Design Innovation & Quality
Ensuring Innovation & Quality
V.K. Jewels continuously invests in design research, CAD development, and market trend analysis. A dedicated design team works closely with production to ensure every piece meets modern style expectations while maintaining high manufacturing standards.
Rigorous quality checks at every stage ensure precision and durability.
Quality Assurance & Ethical Practices
The company follows strict quality control processes, including material verification, multi-stage inspections, and standardised finishing protocols.
Ethical sourcing and responsible manufacturing practices reinforce brilliance, durability, and trust.
Network of Wholesalers & Retailers
Distribution Network
V.K. Jewels has built a strong nationwide distribution network with wholesalers, retailers, and corporate brands across major jewellery hubs.
Supporting the Network Amid Rising Gold Prices
With rising gold prices, V.K. Jewels supports partners through lightweight designs, paper casting innovations, competitive pricing, faster stock rotation, and consistent supply.
This enables retailers to maintain margins while offering attractive, high-demand products.
Plans for Growth & Expansion
Short-Term & Long-Term Strategies
Short-term plans include expanding the dealer network and introducing new trend-aligned collections.
Long-term strategies focus on scaling exports, entering international markets, expanding product categories, and strengthening global brand visibility.
Scaling Manufacturing Capacity
The company is investing in expanded infrastructure, modern machinery, and skilled manpower to enhance production capacity while maintaining quality and timely delivery.
Continuous process optimisation ensures scalability without compromising craftsmanship.
Technology, AI & Automation Integration
V.K. Jewels integrates advanced CAD/CAM technologies, automation in casting and finishing, and digital quality control systems.
The adoption of AI-driven design analysis, demand forecasting, and production planning tools enhances efficiency, accuracy, and operational optimisation.
JbExclusive: Digital View
-
National News1 day agoGJEPC addresses issue of Termination of IEEPA-Based Reciprocal Tariffs
-
National News1 day agoWGC India gold market update: Price strength fuels demand Looking ahead
-
National News1 day agoIndia’s polished diamond exports dip by 3.6 per cent yoy in January 2026
-
International News1 day agoIGI approves an investment of up to $150,000 in Saudi Arabia
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.