JB Insights

IIJS SIGNATURE 2024

Top-of-the-line design centric jewellery trade show is an overwhelming success

Published

3 years ago

January 10, 2024

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IIJS established as a truly unparalleled platform within the global GJ industry

2024’s first top-of-the-line design centric jewellery trade show IIJS SIGNATURE 2024 was held at two venues in Mumbai: JIO World Convention Centre, BKC (4-7 January) & Bombay Exhibition Centre, NESCO (5-8 January).

Dr. Devendra Fadnavis, Hon. Dy. Chief Minister of Maharashtra, inaugurated the show at Bombay Exhibition Centre, NESCO (5-8 January along with Guests of Honour Uday Samant, Hon. Minister of Industries, Govt. of Maharashtra , Paul Rowley, Executive VP, De Beers and Sunil Nayak, CEO, Reliance Jewels , Reshma Lakhani, DGEP along with doyens of international & Indian diamond, gem & jewellery sector.

Along with IIJS Signature, the India Gem and Jewellery Machinery Expo (IGJME 2024) is held simultaneously at BEC, featuring over 100 companies and 150+ stalls. This edition promises an enhanced experience, presenting a wider array of compelling business opportunities.

Union Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution & Textiles, Govt. of India,Shri Piyush Goyal inaugurated the show at JIO World Convention Centre with Guests of Honour Joy Alukkas, Chairperson, Joyalukkas along with doyens of international & Indian diamond, gem & jewellery sector.

Representing GJEPC were Chairman Vipul Shah, Vice Chairman Kirit Bhansali, Convenor National Exhibitions Nirav Bhansali and Executive Director Sabyasachi Ray.

Piyush Goyal speaking at the inauguration said “Under Prime Minister Narendra Modi’s guidance India can become the global epicentre of the gem & jewellery industry with a holistic ecosystem encompassing all diverse constituents and elements. Jewellery design should become our next big export. India has the potential to become the world’s largest gem jeweller, proficient lab grown diamond maker, impeccable design centre and technologically advanced machinery manufacturer all under one platform.”

Speaking at the IIJS Signature, Dr. Fadnavis said, “Prime Minister Shri Narendra Modi ji has set a target of USD 75 bn for gem & jewellery exports by 2030. This will be possible with the pivotal role played by the apex body GJEPC, which has instrumental in making India one of the biggest international players in the global gems & jewellery industry. And whenever GJEPC wishes to create any new ecosystem, the natural and first choice has to be Maharashtra.”

Vipul Shah, Chairman, GJEPC, said, “India is today a powerhouse of jewellery manufacturing and the domestic gem & jewellery market, which is currently valued at USD 44 billion will grow to USD 134 billion by the year 2030 with CAGR of 17.35%. The Indian gem & jewellery industry shares our beloved Prime Minister’s dream of becoming a USD 5 trillion economy by 2030 and a first world nation by 2047.”

Nirav Bhansali, Convener-National Exhibitions, GJEPC, said, “The IIJS Signature show alone is set to enable a staggering Rs. 35,000 crore worth of business. When considering the collective impact of all three IIJS shows, the total business generated will amount to an impressive Rs. 1.25 lakh crore. This establishes the IIJS as a truly unparalleled platform within the global gems and jewellery industry.”

IIJS Signature is strategically positioned in the beginning of the year. Following a phenomenal festive season that witnessed double-digit sales growth for retailers, this platform gives buyers to stock up inventory for the weeding and festivities placed in the first half of the year.”

Over 32,000 visitors attended two-venue IIJS SIGNATURE 2024 in Mumbai. The current 16th IIJS Signature has attracted buyers from 800 Indian cities and 60 countries. The show boasts over 1,500 exhibitors and 3,000 stalls across a sprawling 1.25 lakh sq. mt. of exhibition area.

“The Select CLUB” exclusively for Couture Jewellery manufacturers at IIJS Signature 2024 was introduced by GJEPC. Prime Plus Lounge for Prime Plus exhibitors and visitors at both venues was a feature that added to the premium standing of the show. Innov8 Talks (Seminars) enlightened attendees with industry insights.

GJEPC has successfully enlisted the IIJS Signature 2024 Exhibition under the “Procurement and Marketing Support” scheme of the Ministry of MSME. The scheme provides financial assistance to micro and small enterprises for participating in domestic and international trade fairs and exhibitions.

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JB Insights

The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence

By Suresh Krishnan, Vice President – Sales, PNG Jewellers

Published

2 days ago

September 5, 2026

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In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.

For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.

The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.

This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.

Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.