DiamondBuzz
Significant potential in LGD fashion as customers seek “bolder” looks, lower price points: Signet CEO
Signet Jewelers sees significant potential in lab-created diamond fashion, as customers seek “bolder” looks at lower price points, CEO J.K. Symancyk told an audience of business analysts on Jan. 14 at the ICR Conference in Orlando, Fla.
“There’s growth and momentum within fashion that we need to do a better job of tapping into,” he said. “There’s customer demand within the sub-$1,000 and sub-$500 gift-giving price point, but the way the customer shops that category has changed. Within our assortment, there’s an opportunity to amplify lab-created diamonds more in that space.”Signet’s sales of lab-created diamond fashion have risen more than 30%, he noted.
“Unlike the way this dialogue happens with regards to engagement, that’s a good thing, as it pushes [average unit retail] up and helps margin, because it’s a chance for customers to trade up in what they’re buying,” he said. “Lab-grown diamonds make diamonds more accessible to categories of fashion that they didn’t exist in before.”
DiamondBuzz
Motorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
A 25-carat, 1,800-diamond Masterpiece Inspired by Formula 1 circuits Takes Centre Stage at the Glamour on the Grid ahead of the Australian Grand Prix
At the glamorous lead-up to the Australian Grand Prix, Hannah St John, partner of Liam Lawson, made a striking statement at the Glamour on the Grid event with a one-of-a-kind diamond necklace that seamlessly blended motorsport and haute jewellery.
Titled “La Velocit” (The Speed), the necklace was crafted by Australian atelier Martin Rogers Jewellery. The extraordinary piece features approximately 1,800 diamonds totalling 25 carats, intricately arranged to trace the outlines of iconic Formula 1 circuits from the global racing calendar.
A true testament to craftsmanship, the necklace required an estimated 250–300 hours of meticulous handwork, including weeks dedicated solely to precision diamond setting. Valued at around AUD $500,000 (approximately $350,000 USD), the piece stands as a bold fusion of speed, design, and luxury artistry.
Blurring the lines between engineering inspiration and fine jewellery, “La Velocità” captured attention across the paddock, proving that Formula 1’s influence extends far beyond the track.
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