Treasures by Tiara has expanded its presence in Mumbai with the launch of its new flagship store and The Treasures Café at Cumballa Hill, introducing a distinctive retail concept that combines fine jewellery with a curated café experience.

Founded by Tiara Dhody, the brand has designed the space as more than a traditional jewellery showroom. The flagship aims to offer visitors a slower, more immersive retail journey, where customers can engage with jewellery in a relaxed environment rather than through conventional display counters.

The launch was marked by an intimate evening gathering attended by celebrities, industry guests and well-wishers. Designed with soft golden lighting, antique silver accents, rich textures and thoughtfully curated interiors, the space creates an atmosphere that feels elegant, personal and inviting. Jewellery pieces are integrated throughout the café and retail environment, encouraging visitors to discover collections organically as they move through the space.

At the heart of the concept is The Treasures Café, which offers a menu featuring sourdough sandwiches, pancakes, specialty coffees and signature beverages. The café has been envisioned as an extension of the brand experience, allowing customers to spend time exploring collections at their own pace while enjoying a comfortable and welcoming setting.

The launch reflects a broader transformation taking place across the luxury retail landscape. Increasingly, consumers are seeking experiences that go beyond transactions, favouring environments that foster deeper engagement with brands. In the jewellery sector, where purchases are often highly personal and considered, such experiential formats are gaining relevance.

Known for its silver jewellery adorned with precious stones, Treasures by Tiara offers a diverse portfolio that includes rings, earrings, necklaces, bracelets, cuffs and cufflinks for both men and women. The brand has also expanded into fashion accessories, including gloves and corsets, further strengthening its design-led identity.

Having previously showcased its creations at London Fashion Week, the brand has steadily built a growing clientele in Mumbai and beyond. The opening of the Cumballa Hill flagship marks an important milestone in its growth journey, bringing together jewellery, hospitality and design under one roof and offering a fresh perspective on contemporary luxury retail.