BrandBuzz
Lukson Launches ‘Glitch Glam’ – A Bold New Collection Inspired by the Electric Energy of EDM Nights
Inspired by EDM nights and retro digital distortions, the new collection captures colour in motion – bold, hypnotic, and electric
Lukson, India’s next-gen lab-grown diamond brand, announces the launch of the Glitch Glam collection, its most experimental and colour-forward collection to date. Inspired by the electric energy of EDM nights, the hypnotic flicker of retro screens, and the surreal beauty of digital distortion, Glitch Glam brings a bold new visual language to fine jewellery.

Drawing from the hypnotic visual language of flashing lights, vintage screens, and unexpected colour shifts, Glitch Glam captures the surreal beauty of imperfection. The collection reimagines the iconic glitch effect – those fleeting moments when colours on an old screen merge, distort, and transform, turning digital disruption into wearable art.

Anand Lukhi, Founder & CEO, Lukson, said, “Glitch Glam is our interpretation of modern glamour through a digital lens. We were inspired by the sensory experience of EDM culture – the lights, the music, the unpredictability. The collection celebrates colour transitions and imperfections, turning them into something powerful and beautiful.”
Vedant Lukhi, Co-founder, Lukson, added, “With Glitch Glam, we pushed ourselves creatively in a way we had not done before. We wanted to create jewellery that reflects how women move through the world today – fluid, expressive, and ever-changing. The glitch effect felt symbolic of that journey, where transitions are moments of transformation and self-expression.”

Each piece in the Glitch Glam collection features SGL-certified lab-grown diamonds set alongside vibrant coloured gemstones, crafted in Lukson’s signature range of 14K gold, rose-gold vermeil, and sterling silver. From vivid statement rings and layered necklaces to dramatic earrings, every design is rooted in the retro glitch aesthetic capturing the colour transitions and visual energy of EDM culture in a form that is wearable, personal, and entirely Lukson.
- Key Highlights:
- EDM-Inspired Design: Retro glitch aesthetics translated into colour-gradient gemstone jewellery
- SGL-Certified Lab-Grown Diamonds: Ethically cultivated and chemically identical to mined diamonds
- Vivid Coloured Gemstones: Flowing through shades that mirror colour in motion – from bold reds to deep blues
- Multiple Metal Options: Available in 14K gold, rose-gold vermeil, and sterling silver
- Backed by Lukson’s Signature Services: Lifetime plating and buyback guarantee on every piece
Designed for women who embrace individuality and self-expression, Glitch Glam champions fearless styling and statement-making elegance. The collection encourages wearers to celebrate rhythm, colour, and the thrill of standing out much like the energy of a night that never fades. With its fusion of retro nostalgia and contemporary design, Glitch Glam reflects a new era of jewellery where technology, art, and fashion intersect.
Source: Lukson
BrandBuzz
Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.



Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.
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