Nehal Shah, founder of ENESSE by NEHAL SHAH, created a unique niche for herself with her exquisite collection of  charms, depicting women’s most desired accessories like shoes, bags, etc. transformed into iconic and trendy jewellery pieces.

Each charm has a theme along with a relevant message, that all women can identify with and define their own personal style, moments, aspirations, desires and more. Charms allow for endless creativity and personalization, making them adaptable to trends and individual stories.

Nehal Shah, the Queen of Charms, spoke  to JewelBuzz on her journey in jewellery designing, her philosophy to create pieces that stand the test time ….and more.

Take us through your journey into jewelry designing: your inspiration, your beginnings, and your evolution into a renowned designer.

Design is an exciting and deeply creative process, with each piece telling a story. Every jewelry design begins with an inspiration. It might come from nature, architecture, emotions, or even a personal story.

It sounds like creating charms is a perfect way to bring fresh, versatile designs to the jewelry line. Charms allow for endless creativity and personalization, making them adaptable to trends and individual stories. Plus, with each charm carrying its own meaning, they’re easy for customers to connect with on a personal level. It’s a great strategy to add variety while offering pieces that can hold sentimental value!

Connecting each charm to your personal life emotions is a beautiful part of designing charms, each charm can symbolize a memory of life like a handbag, sunglasses, stilettos, gift box, champagne glass, lipstick, perfume bottles. 

What is your design philosophy? 

To create pieces that stand the test time, transcending trends and feeling as relevant years from now as they do today. 

Charms have been in the market for several years now. Nehal Shah has reinvented and discovered the concept and more designs in 3D format. The overall range is crafted with a futuristic vision. The collection, although urban and new-age, is yet timeless and eternal. Charms can be passed on from generation to generation and it fits well to all the age groups. Charms can be used for personal consumption as well as a Gift idea.

What are your favorite metals, stones and other materials? 

Gold and titanium is my favorite metal in combination with diamonds, color stone , enamel and hand painting.

————

Take us through the creation process of your unique, out of the box jewelry pieces/ collections.

I have creatively imagined different hues of enamel in my heart, while designing the concept. The beautiful locks have been specifically designed for the charms and the necklace. Different locks and detachable charms offer a significant flexibility for the consumer. Varied combinations can be tried and every time a unique look having a variety of combinations can be donned. These combinations can include various color stones, diamonds, and enamel.

As an entrepreneur, what are the lessons you have learnt in establishing a business, strategy for growth, brand positioning etc. How does one balance creativity with commercial viability and changing consumer preferences?

Balancing creativity with commercial viability and changing consumer preferences is a challenging but rewarding aspect of jewelry design.

I do not hesitate to experiment and dare new and out-of-the-box designs, which is wearable and price sensitive. Balancing creativity with commercial viability and changing consumer preferences is a challenging but rewarding aspect of jewelry design.

1. Understanding the Target Audience
2. Following Trends Without Losing Identity
3. Creating Timeless with a Twist
4. Experimenting in Small Batches
5. Balancing Practicality with Artistry

Your comments on the current jewelry designing segment in India? What is the standing and brand positioning of India’s jewelry designers on the global stage? After MAKE IN INDIA, are we ready for DESIGN IN INDIA?

Indian jewellery designer segment is vibrant and evolving, especially in the country, with a fascinating mix of tradition and innovation. India’s jewelry designers are making significant strides on the global stage, with a brand positioning that highlights rich heritage, skilled craftsmanship, and unique design perspective.

————

What is potential for Indian designers to collaborate with global brands and top international designers?

Immense potential. If the product is great, the time is always right. India has a great blend of skills, intelligence, cost and economies of scale.

————

What’s your message for aspiring, as well as practicing jewelry designers?

Don’t hesitate to experiment new ideas, go with your gut feeling and you will never fail.