BrandBuzz
Lukson crosses ₹75 lakhs in D2C sales in 100 days
In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.
Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.
“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.
Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.
Key Highlights:
- ●₹75 Lacs+ in online D2C sales in just 100 days
- ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
- ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
- ●Complete control of the value chain—from diamond growth to finished jewellery
- ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design
Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.
BrandBuzz
Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty
Limelight launches Navarambh bridal collection with Shilpa Shetty, redefining jewellery for the modern bride
Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh – a thoughtfully curated bridal jewellery collection designed for the new age bride.
The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, with Navarambh emerging as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond jewellery pieces that are modern, elegant, and versatile – perfect for every milestone ahead.
Right from Karwa Chauth dinners to cocktail parties, from Diwali celebrations to anniversaries, Navarambh redefines bridal jewellery by going beyond the locker to become an integral part of her everyday and special moments.
Speaking about the launch, Shilpa Shetty, Brand ambassador and Investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life
Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds, added: “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.
To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”
Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.
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