BrandBuzz
Lukson crosses ₹75 lakhs in D2C sales in 100 days
In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.
Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.
“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.
Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.
Key Highlights:
- ●₹75 Lacs+ in online D2C sales in just 100 days
- ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
- ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
- ●Complete control of the value chain—from diamond growth to finished jewellery
- ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design
Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.
BrandBuzz
Bvlgari Debuts First Icons Minaudière Collection, Elevating Mini Bags to Collectible Art
Designed by Mary Katrantzou, these sculptural evening pieces reimagine the Roman maison’s iconic motifs with couture elegance.
Italian luxury house Bvlgari has unveiled its first-ever dedicated minaudière collection, marking a significant expansion of its evening accessories portfolio and underscoring the enduring appeal of mini bags in high fashion. Designed by Mary Katrantzou, the Icons Minaudière Collection transforms some of the brand’s most recognisable signatures—Serpenti, Monete, Tubogas, Divas’ Dream and Bvlgari Bvlgari—into exquisitely sculpted statement pieces.
Positioned at the intersection of jewellery and couture accessories, each minaudière is conceived as a collectible object rather than a purely functional bag. The designs showcase intricate detailing, refined finishes and artisanal techniques deeply rooted in Bvlgari’s Roman heritage, while presenting a contemporary interpretation of its iconic codes.
Available in limited quantities at select boutiques worldwide, the collection highlights exclusivity and craftsmanship, reinforcing Bvlgari’s commitment to artisanal excellence. The launch campaign features a diverse group of influential personalities, including Isabella Rossellini, Linda Evangelista, Chimamanda Ngozi Adichie, Kim Ji-won and Sumayya Vally, celebrating themes of strength, transformation and individuality.
With the debut of the Icons Minaudière Collection, Bvlgari further cements the mini bag’s status as a lasting luxury statement—demonstrating that compact accessories can deliver significant cultural, artistic and design impact.
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