BrandBuzz
Lukson crosses ₹75 lakhs in D2C sales in 100 days
In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.
Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.

“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.
Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.
Key Highlights:
- ●₹75 Lacs+ in online D2C sales in just 100 days
- ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
- ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
- ●Complete control of the value chain—from diamond growth to finished jewellery
- ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design
Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.
BrandBuzz
Bvlgari Revives Its Iconic Gold & Steel Legacy With Bold New Jewellery Creations
The Roman Maison Reimagines Its Pioneering Fusion Of Gold and Stainless Steel Across B.Zero1, Tubogas and Serpenti Collections, Blending Heritage With Contemporary Innovation.
Bvlgari has introduced its new Gold & Steel Collection, marking the return of one of the Roman maison’s most distinctive design signatures—the bold combination of precious gold and stainless steel. Rooted in the brand’s pioneering creative vision of the 1970s, the latest collection brings fresh interpretations to some of Bvlgari’s most iconic creations while celebrating its enduring legacy of innovation and craftsmanship.
The new collection presents a contemporary dialogue between heritage and modern design, spanning the sculptural elegance of B.zero1, the fluid artistry of Bvlgari Tubogas, and the striking Serpenti Tubogas Studs Capsule watch collection. Together, these creations reaffirm the maison’s commitment to pushing the boundaries of jewellery design while remaining deeply connected to its Roman roots.


At the heart of the launch are two new B.zero1 rings, available in two-band and four-band versions, designed to offer enhanced lightness, comfort and versatility for everyday wear. The collection also introduces a refined Bvlgari Tubogas jewellery set, complemented by high jewellery creations that showcase the maison’s signature craftsmanship and bold aesthetic.


For Bvlgari, the Gold & Steel concept is far more than an innovative combination of materials. It represents a distinctive creative philosophy that reflects the maison’s determination to define its own design language while continually expanding its artistic vocabulary through experimentation and technical excellence.
The collection also pays tribute to a defining moment in Bvlgari’s history. During the 1970s, the maison broke with convention by introducing stainless steel into the world of fine jewellery—a material traditionally associated with strength and durability but considered exceptionally challenging to shape using jewellery-making techniques. By pairing the industrial character of steel with the timeless nobility of gold, Bvlgari created an unexpected union of contrasting materials that redefined luxury jewellery and established a design language uniquely its own.
Long celebrated for its experimental spirit, distinctive aesthetics and ingenious craftsmanship, Bvlgari continues to evolve its most iconic collections through the Gold & Steel Collection, demonstrating how innovation and heritage can coexist to create timeless jewellery with a bold contemporary identity
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