BrandBuzz
CaratLane launches ‘Runway’: a first-ever fine jewellery tribute to women in aviation
CaratLane – A TATA Product, has recently unveiled a groundbreaking new jewellery collection — Runway, celebrating the spirit, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies.
The campaign film brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through this exquisite collection. In a world-first moment for the category, the Runway collection soars above convention, featuring a stunning line-up of 20+ designs crafted in 9KT & 14KT gold and diamonds. Some of the designs have mobile aircraft motifs that move with grace. Each design narrates a story of flight, courage, and sky-high dreams, through fine jewellery.
CaratLane hosted an exclusive collection preview event with full grandeur at the signature store in Bandra, Mumbai, where real-life cabin crew were invited for a first look. The event was graced by the presence of Gul Panag—actress, politician, and adventure enthusiast—who is also a licensed private pilot.
Saumen Bhoumik, MD – CaratLane, said, “Aviation in India is one of the fastest-growing industries globally, and we proudly have the highest share of lady pilots. Right from the days of a single national carrier, Air India, aircrew members have been icons of style and symbols of a rising, modern India. This thoughtfully designed collection is our tribute to the brave women who make our skies safer, better, and smarter every single day.”
Gul Panag remarked, “This collection speaks straight to my heart. Aviation gave me wings, and now there’s jewellery that celebrates that feeling in such a stylish and everlasting way. It is definitely a must-have for aviation enthusiasts. There’s only one thing better than flying, and it’s flying in style!” Customers intrigued by aviation, travel, and such bold designs can explore the collection online on www.caratlane.com or in select stores across In
BrandBuzz
Jagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories
~ Starring Jitendra Joshi, Madhurani Gokhale, Sai Godbole, and Pradeep Welankar, the Marathi short film celebrates the emotions woven into family heirlooms while offering a fresh perspective on gold exchange ~
Indian heritage jewellery brand Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled ‘The Godhadi Effect’, a heartfelt Marathi short film that explores the emotional bond families share with their jewellery while gently encouraging a fresh perspective on gold exchange.
Starring acclaimed Marathi actors Jitendra Joshi, Madhurani Gokhale, Sai Godbole and Pradeep Welankar, the film beautifully captures the relationships, memories and traditions that are often passed down through treasured pieces of jewellery. Inspired by the godhadi—a traditional quilt lovingly stitched together from cherished pieces of fabric—the story reflects how memories continue to live on across generations, even as they take new forms.
The film marks JGP Jewellers’ second storytelling-led campaign featuring the same ensemble cast, following its widely appreciated festive film, ‘The Result’, which celebrated equality in modern families. Through meaningful storytelling rooted in everyday life, the brand continues to create narratives that connect with audiences beyond jewellery.
At its heart, ‘The Godhadi Effect’ aims to create awareness around gold exchange by encouraging families to see their old jewellery not just as precious memories, but to create new ones.
Speaking about the initiative, Asavari Pednekar, Managing Director, Jagannath Gangaram Pednekar (JGP) Jewellers, said:
“Every piece of jewellery has a story – it reflects celebrations, relationships and memories that stay with us for generations. With ‘The Godhadi Effect’, we wanted to celebrate these emotions while encouraging families to look at gold exchange through a new lens. We hope the film resonates with families and inspires meaningful conversations around preserving both memories and value.” Our Brand Agency, ADbhoot, has conceptualized and developed this film.
With ‘The Godhadi Effect’, JGP Jewellers continues to reinforce its belief that jewellery is far more than an ornament. Through stories that celebrate everyday relationships and timeless values, the brand continues to strengthen its emotional connection with customers while remaining rooted in trust, craftsmanship and family traditions.
About Jagannath Gangaram Pednekar (JGP) Jewellers
Founded in 1950, JGP Jewellers (Jagannath Gangaram Pednekar Jewellers) is a trusted jewellery retailer with a strong presence across Maharashtra and Goa. Renowned for its commitment to purity, transparency, craftsmanship, and customer trust, the brand offers an extensive collection of gold, diamond, silver, and bridal jewellery that blends traditional artistry with contemporary design. Today, with 25 stores and a legacy spanning over seven decades, JGP Jewellers continues to serve generations of customers across the region.
You can watch the campaign here:
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