BrandBuzz
Kushals Fashion Jewellery unveils Valentine’s Day Collection- Style for Love
Kushals, India’s leading Fashion & Silver Jewellery brand unveils its Valentine’s Day Collection, a thoughtfully curated edit designed to celebrate modern love, personal style, and effortless elegance. Crafted for the modern Indian woman who expresses herself through thoughtful styling and meaningful details, the collection blends elegance, versatility, and glamour. It unfolds across three distinct Valentine’s moods—Bold Night Out with girl friends, Dinner Date, and First Date Glam.
The occasion calls for jewellery that feels fashionable, expressive, confident, and effortlessly romantic. Designed to be mixed, matched, and worn across moments, the collection enables for fresh styling without repetition. Featuring elegant silhouettes, delicate detailing, and statement accents, each piece is crafted to elevate both special occasions and everyday date looks with ease.
Bold Night Out with Girl friends (Galentine)
Created for statement-making evenings, this edit features bold, elegant, and on-trend pieces that instantly elevate any look. Gold-toned chunky bracelets, statement danglers, and standout designs bring a glamorous, diva-like energy-perfect for nights that call for confidence and drama. Best styled with sleek dresses, corset tops, satin co-ords, or statement evening silhouettes.
Date Night
A refined edit showcasing two styles-one for the bold glam lover and another for the dainty minimalist. Featuring elegant necklace sets, solitaire-inspired designs, and soft yet glamorous silhouettes, this theme is designed to complement evening gowns and polished dinner-date looks. It pairs effortlessly with flowy dresses, structured outfits, and elegant evening wear.
Coffee Date
A chic, minimal edit designed for first dates and casual romantic moments. Featuring charm bracelets, delicate studs, hoops, pendant chains, and subtle sparkle, these pieces add effortless elegance and a playful softness to daytime looks. Best styled with breezy dresses, denims, soft knits, and relaxed casual outfits.
Gifting moments
With Valentine’s Day being a key gifting moment, the collection has been curated keeping ease of selection in mind. Thoughtfully curated edits and versatile silhouettes make it simpler to choose pieces that align with her personal style, whether she prefers bold statements, refined elegance, or understated everyday sparkle. Designed to feel thoughtful yet wearable, the jewellery transitions seamlessly from occasion-led dressing to everyday looks, making it a meaningful gift choice that extends well beyond the day itself.
source : Kushals
BrandBuzz
Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery
Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.
Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.
Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.
The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.
A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.
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