International News
Jewellery industry unites to protect consumer confidence: CIBJO
In a landmark move for the jewellery sector, the World Jewellery Confederation (CIBJO) has launched a four-month public consultation for The Blue List: The Responsible Jewellery Supply Chain Lexicon. This initiative marks the culmination of a collaborative effort spanning more than three years to establish a globally harmonised glossary of responsible sourcing and sustainability terminology for the jewellery, gemstone and precious metals industries.
The public consultation on the draft glossary launches today at the headquarters of UFBJOP (Union Française de la Bijouterie, Joaillerie, Orfèvrerie, des Pierres & des Perles), held on the sidelines of the OECD Forum on Responsible Mineral Supply Chains in Paris. It will close on September 6, 2025 at the VicenzaOro jewellery show in Vicenza, Italy.
Developed by CIBJO’s Nomenclature Committee, The Blue List responds to rising demand for greater transparency and a lack of harmonised governance around marketing claims. To address this, the Committee reviewed widely used consumer-facing terms and conducted research drawing on international standards, legal analyses, and existing industry frameworks. The findings revealed significant gaps that created ambiguity and confusion across the supply chain. The draft Blue List directly addresses these gaps through a robust framework designed to ensure terminology is accurate, substantiated, and easy to understand. Ultimately, this initiative helps protect consumer confidence by ensuring that marketing claims are clear, credible, and universally understood.
The Blue List represents a shared commitment by the industry to define consistent terminology for responsible sourcing. The initiative is co-chaired by Dr. Gaetano Cavalieri, President of CIBJO, and Feriel Zerouki, Senior Vice President of Provenance, Ethics & Industry Relations at De Beers Group, with Purvi Shah, Head of Ethical and Sustainable Value Chains at De Beers Group, serving as its lead.
Bringing together voices from every stage of the supply chain—from mining companies to retailers—the working group includes major brands, SMEs, national and international trade associations, legal experts, and stakeholders from the diamond, coloured gemstone, pearl, coral and precious metals sectors.
“The Blue List is a vital step toward greater consistency and credibility in how our industry communicates about responsibility,” said Dr. Gaetano Cavalieri, President of CIBJO. “With growing demand for transparency, the absence of clear, harmonised terminology has led to confusion, even among professionals. By providing universally agreed language and guidance for substantiation, we are creating a common ground that strengthens trust both within the industry and with the public.”
“Language matters, especially when it relates to ethics and sustainability,” said Feriel Zerouki, Senior Vice President of Provenance, Ethics & Industry Relations at De Beers Group. “The Blue List empowers businesses to speak responsibly, confidently and consistently. It enables clear communication with consumers, supports responsible marketing and reinforces the values we stand for as an industry.”
CIBJO invites all members of the jewellery sector, along with external stakeholders and subject matter experts, to take part in the public consultation of The Blue List. Contributions are welcome from across the supply chain and related sectors. Submissions can be made online via a dedicated mini-site HERE, where interested participants can engage in the process. CIBJO also welcomes requests for market-specific presentations to support broader understanding and engagement across different regions.
Following the consultation period and approval by the CIBJO Board of Directors, The Blue List will be formally launched at the 2025 CIBJO Congress in Paris, taking place October 27-29, 2025. Like the CIBJO Blue Books, it will serve as a living document, reviewed regularly and updated as regulatory needs evolve.
In a landmark move toward ethical luxury, Chaumet has announced its commitment to 100% gold traceability across all its jewellery collections, beginning in 2025. This initiative will debut with the launch of a new Bee de Chaumet pendant, crafted entirely from responsibly sourced, traceable gold.
With a legacy spanning over 240 years, Chaumet has long drawn creative inspiration from nature—an ethos now deeply embedded in its sustainability journey. As part of the LIFE 360 programme led by parent group LVMH, the Maison is strengthening its environmental and social responsibility efforts, reflecting a broader commitment to nature conservation and ethical craftsmanship.
A member of the Responsible Jewellery Council (RJC) and supporter of the Kimberley Process, Chaumet has also joined the Swiss Better Gold Association (SBGA), which champions sustainable development in artisanal mining communities.
The upcoming Bee de Chaumet pendant, adorned with the brand’s iconic bee motif, symbolizes this ethical shift. Every component—from the pendant and chain to clasps and rings—is made from gold that is 100% traceable and sourced through verified, responsible channels.
While not claiming to transform the mining industry overnight, Chaumet’s initiative marks a significant step in promoting transparency and integrity across the jewellery value chain—setting a high standard for the future of sustainable luxury.
As part of its outreach campaign for the upcoming Saudi Arabia Jewellery Exposition (SAJEX) and IIJS Premiere 2025, the GJEPC recently concluded a door-to-door initiative in Kuwait, engaging directly with key players in the local jewellery industry.
The GJEPC team met with 92 top retailers from key markets including Al Mubakariya, Souq Al Wataniya, Souq Al Sharq, and the Farwaniya Gold Market.
The focused meetings with leading retailers, manufacturers, and wholesalers, offered insights into the Kuwaiti market’s preferences and dynamics. The response was highly encouraging, with strong interest expressed in attending SAJEX 2025, which is set to become a vital networking hub for the jewellery industry across the MENA region.
International News
De Beers CEO Al Cook Engages with GJEPC Leaders During Strategic Visit to Mumbai Office
Al Cook, CEO of De Beers Group, visited the Gem & Jewellery Export Promotion Council (GJEPC) office in Mumbai, reinforcing the group’s commitment to deeper collaboration with the Indian diamond industry. He was accompanied by senior executives including Paul Rowley, Executive VP – Diamonds Trading; Shweta Harit, Global Senior VP; and Amit Pratihari, VP of De Beers Forevermark India.
The visit follows the successful joint launch of the Indian Natural Diamond Retailer Alliance (INDRA) earlier this year—a strategic initiative to boost India’s natural diamond retail ecosystem.
Mr. Cook and his team were welcomed by a distinguished delegation from GJEPC, including Shaunak Parikh, Vice Chairman; Russell Mehta, Advisor to the Chairman; Ajesh Mehta, Convener – Diamond Panel; Diamond Panel Members Anoop Mehta, Nilesh Kothari, Anil Virani, Manish Jiwani, Ashish Borda; and Sabyasachi Ray, Executive Director.
The meeting featured in-depth discussions on pressing industry topics such as traceability, G7 compliance, funding challenges, U.S. tariffs, and marketing strategies, aimed at strengthening India’s global competitiveness in the diamond sector.
The engagement signals a continued partnership between De Beers and GJEPC to drive growth, innovation, and transparency across the diamond value chain.
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