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US Mother’s Day jewellery spending expected to reach $6.8 Billion

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US retailers are forecasting strong sales around Mother’s Day this year, with total spending expected to reach $34.1 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics.The projected total is slightly higher than last year’s figure of $33.5 billion, though it falls just short of the record $35.7 billion spent in 2023.

More than eight in ten US adults (84%) plan to mark the occasion, with average spending per person estimated at $259.04. This represents a modest increase of around $5 per shopper compared with 2024.

Within that impressive total, jewellery stands out as a top-tier gift category. The survey forecasts that consumers will spend a staggering $6.8 billion on jewellery for Mother’s Day this year. This places jewellery as the leading category in terms of total expenditure, surpassing popular choices like special outings ($6.3 billion), gift cards ($3.5 billion), flowers ($3.2 billion), and greeting cards ($1.1 billion).

Consumers are planning to spend an average of $259.04 on Mother’s Day gifts and celebrations, an increase of about $5 from 2024, contributing to the growth seen across various categories, including fine and fashion jewellery.

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Precious Metals Bounce Back As Iran Ceasefire Hopes Rise, But Fed Rate Fears Loom: AUGMONT BULLION REPORT

Gold Remains Under Short-term Pressure from Expectations of Fed Tightening and a Strong Dollar. However, Investor Positioning in Gold Looks Relatively Light After Months of ETF Outflows.

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Price MovementGold has bounced back from its key support levels near $3960, and Silver has recovered from $55, after an Iranian official reportedly received a proposal for a 10-day ceasefire. The continuing US-Iran standoff has kept investors worried about energy-driven inflation and the possibility of further rate hikes. Markets are now pricing in an 83% chance of a US rate hike in December, up sharply from 73% just a week earlier, based on the CME FedWatch tool.

Geopolitical Tensions – Despite the Houthis announcing fresh military action, both Tehran and Washington appear keen to restart talks and stop the escalating attacks that have nearly destroyed a fragile interim agreement reached last month. A senior Iranian official told Reuters on Monday that mediators had proposed a 10-day ceasefire, aimed at rescuing the interim deal and eventually leading to a lasting peace agreement.

Macro-Economic SignalsGold remains under short-term pressure from expectations of Fed tightening and a strong dollar. However, investor positioning in gold looks relatively light after months of ETF outflows, meaning further price drops may be limited. Strong physical demand, especially from China, along with continued central bank buying, is providing solid support to the gold market.

Technical Triggers

If Gold fails to hold above $4,000 (~Rs.1,41,000), it could slide further to $3,900 (~Rs.1,38,000). But if it manages to stay above $4,200, a fresh rally could take it toward $4,500 (~Rs.1,55,000).

For Silver, a strong move above $63 (~Rs.2,35,000) could push prices toward $70–71 (~Rs.2,51,000–2,55,000). On the other hand, a fall below $55 (~Rs.2,14,000) may drag it down to $50 (~Rs.2,00,000).

Support and Resistance

International Gold Support Level
International Gold Resistance Level
Domestic Gold Support Level
Domestic Gold Resistance Level
: $3900/oz
: $4160/oz
: Rs 137,000/10 gm
: Rs 147,000/10 gm
International Silver Support Level
International Silver Resistance Level
Domestic Silver Support Level
Domestic Silver Resistance Level
: $55/oz
: $63/oz  
: Rs 214,000/kg
: Rs 235,000/kg
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