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US Mother’s Day jewellery spending expected to reach $6.8 Billion

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US retailers are forecasting strong sales around Mother’s Day this year, with total spending expected to reach $34.1 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics.The projected total is slightly higher than last year’s figure of $33.5 billion, though it falls just short of the record $35.7 billion spent in 2023.

More than eight in ten US adults (84%) plan to mark the occasion, with average spending per person estimated at $259.04. This represents a modest increase of around $5 per shopper compared with 2024.

Within that impressive total, jewellery stands out as a top-tier gift category. The survey forecasts that consumers will spend a staggering $6.8 billion on jewellery for Mother’s Day this year. This places jewellery as the leading category in terms of total expenditure, surpassing popular choices like special outings ($6.3 billion), gift cards ($3.5 billion), flowers ($3.2 billion), and greeting cards ($1.1 billion).

Consumers are planning to spend an average of $259.04 on Mother’s Day gifts and celebrations, an increase of about $5 from 2024, contributing to the growth seen across various categories, including fine and fashion jewellery.

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Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover

The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold

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Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.

The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.

The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.

Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.

Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.

With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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