DiamondBuzz
Polished Prices Up, Rough Prices See Decline: AWDC
While The Ecosystem Has Yet To Achieve A Full-Scale Rebound, The Current Data Suggests We Are Moving Toward A Stabilized Growth Posture
The Antwerp World Diamond Centre (AWDC) has released its Q1 2026 fiscal retrospective, highlighting a significant divergence in asset class performance. While we are seeing a robust 11.6% YoY tailwind in international polished price points, the rough segment continues to face downward pricing pressure, currently de-escalating to a $72/carat baseline (a 27% delta from the previous $99/carat benchmark).
- Polished/Rough Arbitrage: The current landscape reflects a bifurcated recovery. We are observing a “gradual recovery” trajectory where polished premiums are scaling, even as rough demand remains in a corrective phase.
- Yield-Driven Projections: Per AWDC insights, rough valuations are fundamentally leveraged against expected polished yields. Consequently, the current polished price appreciation serves as a leading indicator for potential downstream rough price stabilization.
- Volume vs. Value Scalability: * Volume Throughput: Increased by ~20% YoY.
- Value Capture: Realized a more modest 3.7% uptick.
- Operational Velocity: Rough import volumes have surged by 35.7%, signaling high-intensity inventory movement despite the lower price-per-unit environment.
Market Trajectory & Forward Outlook
Following a period of non-linear volatility—characterized by a summer pivot, a transient dip, and a Q4 resurgence—the Antwerp sector is currently navigating a “cautious turnaround” phase.
While the ecosystem has yet to achieve a full-scale rebound, the current data suggests we are moving toward a stabilized growth posture. AWDC will continue to monitor the polished-to-rough synergy to identify the inflection point for total market synchronization.
DiamondBuzz
Susie Dewey Appointed Chief Marketing Officer At Natural Diamond Council
Seasoned Global Marketer Joins To Elevate The Narrative Of Natural Diamonds and Drive Cultural Relevance Worldwide
The Natural Diamond Council today announces the appointment of Susie Dewey as Chief Marketing Officer (CMO), marking a significant step forward in strengthening its global marketing leadership and cultural influence.
Susie joins the organisation with over 17 years of experience shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles across internationally renowned companies, including Tapestry, NET-A-PORTER and Michael Kors, following an early career in PR at Topshop and Burberry.
Throughout her career, Susie has led integrated marketing strategies, global partnerships and high-profile brand activations—building a strong track record of driving brand growth, customer acquisition and cultural relevance across international markets.
In her role as CMO, Susie will lead the Natural Diamond Council’s global marketing and communications strategy, further elevating the narrative of natural diamonds and strengthening the organisation’s position at the intersection of culture, creativity and impact.
Susie brings an integrated approach to modern marketing, combining creative and commercial thinking to translate brand vision into insight-led campaigns that deliver measurable business impact. Known for her instinctive understanding of brand building, she has consistently positioned brands at the centre of cultural conversations.
A collaborative and emotionally intelligent leader, Susie is deeply committed to building high-performing teams and fostering environments where talent can thrive.
– Amber Pepper, CEO, National Diamond Council

“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.”
– Susie Dewey, CMO, National Diamond Council
“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”

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