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Hon’ble Finance Minister Smt. Nirmala Sitharaman Unveils IIGJ Udupi As A New Centre of Excellence For Gems & Jewellery Skills

New IIGJ Udupi Centre, Inaugurated By Nirmala Sitharaman, Aims To Boost Skill Development, Innovation, and Employment While Strengthening India’s Global Leadership In Gems and Jewellery

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Marking a significant milestone in India’s gem and jewellery skill development landscape, the Indian Institute of Gems & Jewellery (IIGJ), Udupi, was unveiled today as a new centre of excellence by Hon’ble Finance Minister Smt. Nirmala Sitharaman reaffirmed the government’s continued focus on skilling, innovation and employment generation for the sector.

The ceremony was attended by Shri Kota Shrinivas Poojari, Member of Parliament; Shri Yashpal A. Suvarna, MLA, Udupi; Shri Gurme Suresh Shetty, MLA, Kaup (Kapu) Assembly Constituency, Karnataka; Shri Kirit Bhansali, Chairman, GJEPC; Shri Shaunak Parikh, Vice Chairman, GJEPC; Shri Mahender Tayal, Regional Chairman, Southern Region, GJEPC; and Shri Sabyasachi Ray, Executive Director, GJEPC, alongside industry members, students and stakeholders.

The new IIGJ Udupi centre is envisioned as a hub for nurturing talent, supporting artisanal excellence and equipping students with industry-relevant skills across jewellery design, manufacturing and emerging technologies. The inauguration further strengthens IIGJ’s growing national footprint and underscores the sector’s commitment to building a future-ready workforce.

Nirmala Sitharaman said:

“IIGJ Udupi stands as a strong example of how industry-led skilling can transform lives and create opportunities for youth across southern India. The institute is empowering students from Karnataka, Kerala, Tamil Nadu and beyond with employable skills, entrepreneurial opportunities and pathways to prosperity.

Through the support of the Gem & Jewellery Export Promotion Council (GJEPC), the institute has aligned its training with global market needs and evolving industry standards. As demand for skilled talent grows and India strengthens its position in global jewellery exports, institutions like IIGJ Udupi will be instrumental in nurturing talent, expanding opportunities for our youth, and driving inclusive economic growth.”

Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said:

“The unveiling of IIGJ Udupi reflects our continued commitment to strengthening India’s skill ecosystem for the gem and jewellery sector. In the last four years alone, IIGJ centres across the country have trained over 7,000 students, building a strong talent pool for the industry.

Today, the Indian gem and jewellery sector contributes nearly USD 28 billion in exports and supports over 5 million livelihoods. As the sector evolves into a more design-led, technology-driven and value-added ecosystem, the demand for skilled professionals will only grow. Institutions like IIGJ are central to sustaining India’s leadership and maintaining its position as the supplier of choice for the world. This effort also advances the vision of Viksit Bharat 2047 and supports our ambition of taking gem and jewellery exports to USD 100 billion.”

A key highlight of the event was the signing of a Memorandum of Understanding (MoU) between the Indian Institute of Gems & Jewellery (IIGJ) and IIT Madras (InCent-LGD). The partnership aims to launch a specialised certification programme in lab-grown diamond technologies, creating skilled and industry-ready professionals for this fast-growing sector. It will support value-added manufacturing and further strengthen India’s position in the global lab-grown diamond value chain, aligned with the vision of Make in India and Skill India.

Highlighting the sector’s transformation and emerging opportunities, Shaunak Parikh, Vice Chairman, GJEPC, said:

“With expanding global opportunities, strong domestic demand and growing focus on innovation, the industry is entering a new phase of growth. Investments in skilling and education through institutions like IIGJ will be critical to sustaining India’s leadership in the global gem and jewellery sector.”

Aligned with the government’s Skill India vision and initiatives such as the PM Vishwakarma Yojana, IIGJ has been expanding access to structured training for grassroots artisans and aspiring professionals. The IIGJ institute currently offers over 40 specialised programmes, including degree courses, diplomas and postgraduate programmes, with strong industry linkages and placement outcomes.

The new centre is expected to play a key role in supporting the next phase of growth while empowering youth, artisans and entrepreneurs from the region to participate in India’s expanding gem and jewellery opportunity.

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KISNA Takes Festive Gifting Nationwide With 300+ Billboards Featuring Shahid and Mira Kapoor

Projected To Generate 5+ Million OOH Impressions, The #GiftHappiness Campaign Highlights Exclusive jewellery Offers, Exchange Benefits and A Grand Festive Lucky Draw

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KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has rolled out a nationwide Out-of-Home (OOH) campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor. Spanning 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, the #GiftHappiness campaign is strategically positioned along high-traffic roads, prominent commercial hubs and key shopping destinations, and is projected to generate 5+ million cumulative OOH impressions. The initiative aims to strengthen brand visibility and drive consumer engagement during the festive shopping season.

The OOH rollout is a key component of KISNA’s 360-degree festive marketing campaign, which brings together television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations to amplify its festive gifting message across multiple consumer touchpoints.

Featuring Shahid and Mira alongside KISNA’s diamond and gold jewellery collections, the creatives spotlight up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges. Additional benefits include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw, offering shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.

The outdoor campaign complements KISNA’s expanding retail footprint of 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India, reinforcing its presence in key consumption markets and bringing its festive offerings closer to customers.

Commenting on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:

“Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”

Elaborating on the marketing strategy, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said:

“Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”

Together, these touchpoints amplify the brand’s ‘Khushiyon Ke Har Pal Ke Liye KISNA’ message,reinforcing the joy of gifting and KISNA’s association with meaningful festive celebrations.

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