BrandBuzz
Jewellery & Gem ASIA Hong Kong brings together 1,300+ exhibitors from 19 – 22 June 2025 at HKCEC
Jewellery & Gem ASIA Hong Kong (JGA) is gearing up to welcome thousands of trade buyers from around the world this June, offering abundant mid-year opportunities for product discovery, sourcing and partnerships, show organiser Informa Markets Jewellery announced today. JGA is taking place from 19 to 22 June at the Hong Kong Convention and Exhibition Centre (HKCEC). Buyers may skip the long queues onsite by pre-registering online between now and 11 June.

With 1,300+ exhibitors representing 30+ countries and regions, the B2B jewellery and gemstone buying event is uniquely positioned as Asia’s premier summer meeting place for major product debuts and bold ideas, said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“The June show offers exceptional buying opportunities for wholesalers and retailers looking to fulfil urgent orders or stock up for the second half of the year – be it loose diamonds, coloured gemstones and pearls, finished jewellery, packaging, equipment & tools and industry-related technologies,” Lau shared. “More importantly, due to its strategic timing, JGA is the perfect venue for suppliers to inspire and energise the industry with their latest collections in between seasons. The show does not only keep buyers attuned to market trends but also prepares them for the world’s largest B2B fine jewellery sourcing destination in September – Jewellery & Gem WORLD Hong Kong (JGW).”
JGA will introduce three standout attractions: The groundbreaking Orient Odyssey 2.0 pearl exhibit (Stand 3M260), a dedicated Gold Jewellery Pavilion and the announcement of the Finalists for the Sustainability Awards 2025 by JWA (Jewellery World Awards).
Launched at JGW last September, Orient Odyssey 2.0 is a new iteration of the curated space celebrating the “Queen of Gems.” Exclusive to the iconic Hong Kong fair, OO 2.0 will present a wider variety of pearl exhibits and interactive elements, offering buyers the opportunity to journey into the world of pearls without ever leaving the show floor. Initiated by Informa’s Jewellery & Gem Knowledge Community, the featured showcase is supported by the biggest names in the pearl industry, led by Platinum Sponsors Autore, Jewelmer, Paspaley Pearling Company and Rio Pearl.
Another highlight is the Gold Jewellery Pavilion. This zone is a hotspot for cutting-edge trends and advancements in gold jewellery production and design, illustrating the endless possibilities achievable with this precious medium.
On the green front, Informa’s Sustainability Awards 2025 by JWA will reveal the finalists at the JGA Media Gathering set for 19 June. The winners will be officially announced in July and honoured at an Awards Presentation Ceremony during the JGW Fair Reception on 17 September at the HKCEC.
JGA will also host panel discussions and exhibitor-led sessions. Among the key events are dialogues on “The Rise of the Eco-Friendly Luxury Consumer” on 19 June and “For the Love of Pearls: A Millennial and Gen Z Affair” on 20 June.
BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.

At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.

Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.

“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
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