BrandBuzz
Jewellery & Gem ASIA Hong Kong brings together 1,300+ exhibitors from 19 – 22 June 2025 at HKCEC
Jewellery & Gem ASIA Hong Kong (JGA) is gearing up to welcome thousands of trade buyers from around the world this June, offering abundant mid-year opportunities for product discovery, sourcing and partnerships, show organiser Informa Markets Jewellery announced today. JGA is taking place from 19 to 22 June at the Hong Kong Convention and Exhibition Centre (HKCEC). Buyers may skip the long queues onsite by pre-registering online between now and 11 June.

With 1,300+ exhibitors representing 30+ countries and regions, the B2B jewellery and gemstone buying event is uniquely positioned as Asia’s premier summer meeting place for major product debuts and bold ideas, said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“The June show offers exceptional buying opportunities for wholesalers and retailers looking to fulfil urgent orders or stock up for the second half of the year – be it loose diamonds, coloured gemstones and pearls, finished jewellery, packaging, equipment & tools and industry-related technologies,” Lau shared. “More importantly, due to its strategic timing, JGA is the perfect venue for suppliers to inspire and energise the industry with their latest collections in between seasons. The show does not only keep buyers attuned to market trends but also prepares them for the world’s largest B2B fine jewellery sourcing destination in September – Jewellery & Gem WORLD Hong Kong (JGW).”
JGA will introduce three standout attractions: The groundbreaking Orient Odyssey 2.0 pearl exhibit (Stand 3M260), a dedicated Gold Jewellery Pavilion and the announcement of the Finalists for the Sustainability Awards 2025 by JWA (Jewellery World Awards).
Launched at JGW last September, Orient Odyssey 2.0 is a new iteration of the curated space celebrating the “Queen of Gems.” Exclusive to the iconic Hong Kong fair, OO 2.0 will present a wider variety of pearl exhibits and interactive elements, offering buyers the opportunity to journey into the world of pearls without ever leaving the show floor. Initiated by Informa’s Jewellery & Gem Knowledge Community, the featured showcase is supported by the biggest names in the pearl industry, led by Platinum Sponsors Autore, Jewelmer, Paspaley Pearling Company and Rio Pearl.
Another highlight is the Gold Jewellery Pavilion. This zone is a hotspot for cutting-edge trends and advancements in gold jewellery production and design, illustrating the endless possibilities achievable with this precious medium.
On the green front, Informa’s Sustainability Awards 2025 by JWA will reveal the finalists at the JGA Media Gathering set for 19 June. The winners will be officially announced in July and honoured at an Awards Presentation Ceremony during the JGW Fair Reception on 17 September at the HKCEC.
JGA will also host panel discussions and exhibitor-led sessions. Among the key events are dialogues on “The Rise of the Eco-Friendly Luxury Consumer” on 19 June and “For the Love of Pearls: A Millennial and Gen Z Affair” on 20 June.
BrandBuzz
The “Third Umpire” For Diamonds: IGI and Gujarat Titans Drive Transparency In New Campaign
~IGI and Gujarat Titans Team Up To Ask: “Who Certified Your Diamond?” ~
~Just As Cricket Relies On The Third Umpire, Diamond Purchases Demand Independent Verification.~
International Gemological Institute (IGI) launched three new digital films in partnership with the Gujarat Titans, highlighting the lack of independent verification and urging consumers to question the practice of self-certification in diamond purchases.

The campaign, “Heere Ki Asli Pehchaan,” draws a direct parallel between the two worlds. While cricket relies on independent third-party decisions, diamond purchases are still largely driven by subjective trust, even when objective verification is available.

The films, featuring Shubman Gill, Rahul Tewatia, and Washington Sundar, play out across familiar situations, from marriage proposals to self-certification of diamonds and visits to family jewellers. Each scenario returns to the same pivotal question: “Who has certified the diamond?”
To maximize reach across diverse markets, IGI is scaling the #HeereKiAsliPehchaan campaign through a digital-first approach on YouTube and Instagram, driving nationwide awareness and deeper consumer engagement.
Tehmasp Printer, Global CEO at IGI, said:

“Every conscious buyer needs to question certification. Certification exists, but it is not always demanded. If more consumers start asking who has certified a diamond, it changes the nature of the purchase.”
As transparency becomes increasingly important across all sectors, diamond certification is shifting from a back-end industry practice to a front-end consumer expectation.
-
New Premises12 hours agoShringar House Of Mangalsutra Unveils Expanded State-Of-The-Art Manufacturing Facility At Kandivali, Mumbai
-
New Premises11 hours agoQWEEN Makes A Striking Global Debut At The Met Gala With Diya Mehta
-
DiamondBuzz15 hours agoIndian Stars Shine Brightest At Met Gala 2026: NDC
-
BrandBuzz16 hours agoThe “Third Umpire” For Diamonds: IGI and Gujarat Titans Drive Transparency In New Campaign


