BrandBuzz
Jewellery & Gem ASIA Hong Kong brings together 1,300+ exhibitors from 19 – 22 June 2025 at HKCEC
Jewellery & Gem ASIA Hong Kong (JGA) is gearing up to welcome thousands of trade buyers from around the world this June, offering abundant mid-year opportunities for product discovery, sourcing and partnerships, show organiser Informa Markets Jewellery announced today. JGA is taking place from 19 to 22 June at the Hong Kong Convention and Exhibition Centre (HKCEC). Buyers may skip the long queues onsite by pre-registering online between now and 11 June.
With 1,300+ exhibitors representing 30+ countries and regions, the B2B jewellery and gemstone buying event is uniquely positioned as Asia’s premier summer meeting place for major product debuts and bold ideas, said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“The June show offers exceptional buying opportunities for wholesalers and retailers looking to fulfil urgent orders or stock up for the second half of the year – be it loose diamonds, coloured gemstones and pearls, finished jewellery, packaging, equipment & tools and industry-related technologies,” Lau shared. “More importantly, due to its strategic timing, JGA is the perfect venue for suppliers to inspire and energise the industry with their latest collections in between seasons. The show does not only keep buyers attuned to market trends but also prepares them for the world’s largest B2B fine jewellery sourcing destination in September – Jewellery & Gem WORLD Hong Kong (JGW).”
JGA will introduce three standout attractions: The groundbreaking Orient Odyssey 2.0 pearl exhibit (Stand 3M260), a dedicated Gold Jewellery Pavilion and the announcement of the Finalists for the Sustainability Awards 2025 by JWA (Jewellery World Awards).
Launched at JGW last September, Orient Odyssey 2.0 is a new iteration of the curated space celebrating the “Queen of Gems.” Exclusive to the iconic Hong Kong fair, OO 2.0 will present a wider variety of pearl exhibits and interactive elements, offering buyers the opportunity to journey into the world of pearls without ever leaving the show floor. Initiated by Informa’s Jewellery & Gem Knowledge Community, the featured showcase is supported by the biggest names in the pearl industry, led by Platinum Sponsors Autore, Jewelmer, Paspaley Pearling Company and Rio Pearl.
Another highlight is the Gold Jewellery Pavilion. This zone is a hotspot for cutting-edge trends and advancements in gold jewellery production and design, illustrating the endless possibilities achievable with this precious medium.
On the green front, Informa’s Sustainability Awards 2025 by JWA will reveal the finalists at the JGA Media Gathering set for 19 June. The winners will be officially announced in July and honoured at an Awards Presentation Ceremony during the JGW Fair Reception on 17 September at the HKCEC.
JGA will also host panel discussions and exhibitor-led sessions. Among the key events are dialogues on “The Rise of the Eco-Friendly Luxury Consumer” on 19 June and “For the Love of Pearls: A Millennial and Gen Z Affair” on 20 June.
BrandBuzz
Candere Announces Smriti Mandhana As Its New Brand Ambassador
Indian Cricket Star Joins Shah Rukh Khan To Strengthen Candere’s Appeal Among Young, Style-Conscious Consumers.
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as the face of the brand, Smriti’s association marks a significant step in Candere’s journey to strengthen its connect with young, modern Indian consumers.
One of India’s most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of everyday self-expression.
Ramesh Kalyanaraman, Director, Candere, Said:
“Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shah Rukh Khan.
Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.
Commenting on the association, Smriti Mandhana Said:
“I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself.
Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand’s omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.