BrandBuzz
Jewellery & Gem ASIA Hong Kong brings together 1,300+ exhibitors from 19 – 22 June 2025 at HKCEC
Jewellery & Gem ASIA Hong Kong (JGA) is gearing up to welcome thousands of trade buyers from around the world this June, offering abundant mid-year opportunities for product discovery, sourcing and partnerships, show organiser Informa Markets Jewellery announced today. JGA is taking place from 19 to 22 June at the Hong Kong Convention and Exhibition Centre (HKCEC). Buyers may skip the long queues onsite by pre-registering online between now and 11 June.

With 1,300+ exhibitors representing 30+ countries and regions, the B2B jewellery and gemstone buying event is uniquely positioned as Asia’s premier summer meeting place for major product debuts and bold ideas, said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“The June show offers exceptional buying opportunities for wholesalers and retailers looking to fulfil urgent orders or stock up for the second half of the year – be it loose diamonds, coloured gemstones and pearls, finished jewellery, packaging, equipment & tools and industry-related technologies,” Lau shared. “More importantly, due to its strategic timing, JGA is the perfect venue for suppliers to inspire and energise the industry with their latest collections in between seasons. The show does not only keep buyers attuned to market trends but also prepares them for the world’s largest B2B fine jewellery sourcing destination in September – Jewellery & Gem WORLD Hong Kong (JGW).”
JGA will introduce three standout attractions: The groundbreaking Orient Odyssey 2.0 pearl exhibit (Stand 3M260), a dedicated Gold Jewellery Pavilion and the announcement of the Finalists for the Sustainability Awards 2025 by JWA (Jewellery World Awards).
Launched at JGW last September, Orient Odyssey 2.0 is a new iteration of the curated space celebrating the “Queen of Gems.” Exclusive to the iconic Hong Kong fair, OO 2.0 will present a wider variety of pearl exhibits and interactive elements, offering buyers the opportunity to journey into the world of pearls without ever leaving the show floor. Initiated by Informa’s Jewellery & Gem Knowledge Community, the featured showcase is supported by the biggest names in the pearl industry, led by Platinum Sponsors Autore, Jewelmer, Paspaley Pearling Company and Rio Pearl.
Another highlight is the Gold Jewellery Pavilion. This zone is a hotspot for cutting-edge trends and advancements in gold jewellery production and design, illustrating the endless possibilities achievable with this precious medium.
On the green front, Informa’s Sustainability Awards 2025 by JWA will reveal the finalists at the JGA Media Gathering set for 19 June. The winners will be officially announced in July and honoured at an Awards Presentation Ceremony during the JGW Fair Reception on 17 September at the HKCEC.
JGA will also host panel discussions and exhibitor-led sessions. Among the key events are dialogues on “The Rise of the Eco-Friendly Luxury Consumer” on 19 June and “For the Love of Pearls: A Millennial and Gen Z Affair” on 20 June.
BrandBuzz
From Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
Avama Jewellers’ Latest Collection, ‘Utsav’, Brings Together Timeless Craftsmanship and Contemporary Versatility For The Modern Woman
Diwali dressing has always been about embracing colour, craftsmanship and a little extra sparkle. But for today’s woman, festive jewellery is no longer reserved for a single occasion or paired exclusively with traditional silhouettes. The new jewellery wardrobe is all about versatility — pieces that complement a silk saree just as effortlessly as they elevate a contemporary kurta, a cocktail ensemble or an evening dress.


Celebrating this evolving approach to festive dressing, Avama Jewellers presents ‘Utsav’, a thoughtfully curated collection of gold, diamonds and polki jewellery that brings together the richness of traditional craftsmanship with a distinctly modern sensibility.




Designed for the woman who appreciates heritage but dresses with a contemporary eye, the collection features elegant, statement-making pieces that transition seamlessly from intimate Diwali pujas to festive lunches, card parties and evening celebrations. From intricate jhumkas and refined diamond earrings to delicate necklaces, versatile chokers, polki rings and elegant bracelets, ‘Utsav’ offers jewellery that is designed to be styled, layered and reimagined. This season, the emphasis is on jewellery that works harder and lives beyond the occasion. Patrons are gravitating towards versatile statement earrings, understated bracelets and adaptable necklaces that can move effortlessly from taash evenings to festive dinners, and from traditional Indianwear to contemporary wardrobes.
Adding to the festive experience, Avama Jewellers is also offering an exclusive range of festive privileges, including zero making charges on gold coins, the opportunity to exchange old gold jewellery for new BIS-hallmarked pieces, and up to 50% off on select gold, diamond and polki jewellery. Customers can also avail of up to 15% off on gemstones, along with assured gifts on purchases above Rs 50,000.
Abhishek Kajaria, Owner, Avama Jewellers —

“Jewellery today is no longer defined by the occasion it is bought for. Women are looking for versatile pieces that can transition seamlessly from traditional to contemporary dressing. With our latest collection, we wanted to capture exactly that — timeless Indian craftsmanship interpreted for the way women dress and celebrate today.”
With ‘Utsav’, Avama Jewellers invites you to celebrate Diwali with jewellery that honours tradition while embracing the way women dress today — timeless enough to be cherished, contemporary enough to be worn your way, and versatile enough to shine long after the festive lights fade.
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