Dassani Brothers, renowned for their legacy in Indian heritage jewelry, proudly present their latest offering — the Vintage Collection, a stunning ode to India’s regal craftsmanship and enduring design traditions. Rooted in the artistry of Polki and Jadau, this collection reinterprets age-old techniques through a modern, refined lens.

Every piece in the collection is a celebration of meticulous handcrafting — adorned with uncut diamonds (Polki), round brilliant cut diamonds, emerald cuts, cabochon emeralds, emerald baguettes, and ruby baguettes. Set in 14KT and 18KT gold with antique finishes, the designs evoke the grandeur of royal India while appealing to today’s discerning collectors.

From majestic necklaces and intricate earrings to heirloom-worthy rings, the Vintage Collection captures the soul of India’s rich jewelry traditions — offering creations that blend cultural heritage with contemporary sophistication.

With this collection, Dassani Brothers invite you to experience a world where legacy meets luxury — a timeless journey of beauty, symbolism, and Indian artistry at its finest.

Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.

Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.

The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.

Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal  majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”

Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”

The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.

Gargi by P. N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has announced the launch of its latest offering, the Bliss Collection. Made entirely of 925 sterling silver, this collection features a range of themed charms presented in distinctive, bottled packaging, designed for both self-gifting and creating memorable moments with loved ones.

Bliss marks a new direction in how Gargi approaches emotional gifting. Every piece in the collection has been created to carry a message, whether of affection, appreciation, or individuality. With motifs ranging from stars and hearts to notes and nature-inspired icons, the collection is designed to reflect a range of sentiments. Its compact packaging in glass bottles adds a layer of charm to the experience, making each piece feel like a keepsake.

The Bliss Collection is available only at Gargi’s physical retail outlets across India. Customers can walk into any of the brand’s 16 stores to explore the full collection in person.

Speaking about the launch, Aditya Modak, co-founder of Gargi by P N Gadgil & Sons, said, “Jewellery is often a silent communicator. With Bliss, we wanted to make that communication a little more intentional and special. Whether you are gifting yourself or someone close to you, these pieces are designed to say something without having to say much.”

This new launch builds on Gargi’s strong performance over the past year. The brand closed FY 2024-25 with ₹128.4 crore in revenue, growing significantly from ₹51.1 crore the previous year. Net profit stood at ₹28.8 crore. Gargi also expanded its retail presence, opened new franchise outlets, and entered the quick commerce space with a curated collection now available on Blinkit in Mumbai.

Bliss is a continuation of the brand’s focus on accessible silver jewellery with a personal edge. It brings together minimal design, everyday affordability, and thoughtful presentation, all while encouraging customers to buy with emotion, not just occasion.