BrandBuzz
Joyalukkas unveils Signature Jewellery Showroom with exclusive Bridal floor in Kochi
Joyalukkas, widely acclaimed as the world’s favourite jeweller, marked a significant milestone with the grand opening of its Signature Jewellery Showroom in Kochi on 22nd March, 2025. The Showroom was inaugurated by Adv. M Anil Kumar,Mayor-Kochi in the presence of Hibi Eden (MP-Ernakulam), T J Vinod (MLA-Ernakulam), Joy Alukkas (CMD-Joyalukkas Group), Jolly Joy Alukkas, John Paul Alukkas, Antony Jose, Mary Joy Alukkas, Thomas Mathew, Elsa Joy Alukkas , Sudha Dileep, Kochi Municipal Corporation Councillor.
The event was a huge celebration attended by VIPs, celebrities, industry leaders and key executives from the Joyalukkas Group, all coming together to witness the opening of this flagship showroom that promises to elevate the jewellery shopping experience in Kerala.
Located in the bustling heart of Kochi on MG Road, the showroom spans an impressive 15,000 sq. ft., making it one of the largest of its kind in the region. The showroom is designed with the modern bride and jewellery enthusiast in mind, offering an immersive shopping experience that combines luxury with convenience. With four elegantly designed floors, the showroom showcases an extensive range of collections, each meticulously curated to cater to a variety of tastes and preferences.
The ground floor is dedicated to an extensive range of gold jewellery, perfect for both, traditional and contemporary tastes. The first floor boasts a stunning selection of diamond jewellery, including the latest designs in solitaire rings, bridal sets and statement pieces. On the second floor, customers can explore premium Bridal collections, with exclusive designs that reflect the finest of artisanship. The third floor offers a selection of premium silver jewellery and gold masterpieces, catering to those seeking timeless designs and pieces suitable for any occasion.
This landmark showroom brings together some of the most prestigious collections in the world, including Anugraha temple jewellery, Pride diamonds, Eleganza polki diamonds, Yuva everyday jewellery, Apurva antique collection and Ratna precious stone jewellery. These collections represent a fusion of traditional designs with modern sensibilities, ensuring there is something for everyone – whether looking for a classic heirloom or a trendy statement piece.

Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, shared his excitement and pride for this new store opening by stating, “The launch of our flagship bridal showroom in Kochi represents our ongoing commitment to bringing our world-class jewellery and unparalleled service closer to our customers. We believe in offering not just beautiful jewellery, but an experience. This showroom is a manifestation of our values – quality, elegance, service and trust – and we are proud to present it in a city as culturally rich and vibrant as Kochi.”
The grand opening attracted a flurry of excitement, with customers eager to explore the new collections and take advantage of the exclusive launch offers. The showroom offers a truly elevated shopping experience, combining convenience, elegance and expert customer service. This new Joyalukkas showroom is set to become the ultimate destination for jewellery shoppers in Kochi and beyond, making it the go-to place for fine jewellery in the region.
The showroom is now officially open to the public and customers are invited to visit and experience the finest in jewellery shopping, complete with exceptional service, unforgettable collections & attractive offers.
For the calendar year 2025-26, Joyalukkas has chalked out mega growth plans across the world with almost 40 new showrooms. The brand also plans to expand its footprint in new countries in this period.
BrandBuzz
Poonam Soni & Nawaz Modi Singhania Launch the Brace-Watch
India’s pioneering luxury jewellery designer collaborates with Nawaz Modi Singhania to launch a limited-edition wearable art piece—marking her first creation designed for a broader collector community.
Poonam Soni, one of India’s most celebrated jewellery visionaries, has introduced her latest innovation—the Brace-Watch, a bracelet crafted like a timepiece and adorned with miniature art by Nawaz Modi Singhania. The launch revives their artistic partnership that began in 2011 with the iconic S2 cuffs.
The Brace-Watch features hand-painted discs of tigers, jaguars, and big cats, encased within a monochromatic, jewel-laden bracelet framed by tightly stacked baguette-cut stones in striking red, green, or cobalt blue.
For the first time in her 36-year career, Poonam Soni steps beyond one-of-a-kind heirloom creations to present a collectible accessible to a wider audience of art and design enthusiasts—a milestone for the House of Poonam Soni. Each piece takes nearly eight months to craft, merging Nawaz’s intricate miniature work with Soni’s sculptural design language.
Her illustrious legacy includes collaborations with masters such as Laxman Shreshtha, a showcase at Harrods, international acclaim, and over 150 awards—earning her the moniker “India’s Coco Chanel.” With daughter Kriti Soni joining the maison, the brand is set to carry forward its philosophy of artistic preservation and modern Indian luxury.
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